Explanation of the Different Types of Quizzes

Check out this in-depth explanation of the different types of quizzes you can make with Interact Quiz Maker. It’s everything you need to know!

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One of the most common questions we get at interact quiz builder is about the different types of quizzes that can be made and how the scoring systems work for each one. I’m going to go through each one in detail below with an example for each and a screenshot of how the scoring system works for both the questions and the outcomes of the quiz.

We’ll update this article periodically to make sure all types of quizzes are talked about.

Personality Quiz

This is the most common type of quiz, nearly 70% of the quizzes made with interact are personality type quizzes. That makes a ton of sense because personality quizzes are also the most shared and most clicked-on type of quiz. These are the type of quizzes that go “What Type of (Blank) are You?” and are always being shared on Facebook.

Example Personality Quiz: I’m going to run you through one of our very most popular quiz templates for personality quizzes “What Kind of Blogger are You?” which has been used a whole bunch and gets amazing results every time.

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How the scoring works

The written version of how personality quiz scoring works is like this.

Every question has multiple answers, and every answer correlates to one or more of the quiz personalities. As someone goes through a quiz they are gathering correlations to outcomes that are like “+1’s” for each of the personalities. Once the person has gone through all the questions, whichever personality has the most “+1’s” is the one that is shown as that person’s result.

-For Questions

Let’s dive into specifics. So here is a screenshot of one of the questions of a quiz. With interact quizzes you have access to several types of questions.

-Image question with text answers, so each question is represented by an image and each answer choice is simply text choices

-Text questions with image answers, so each question is represented by text and each answer choice is an image (this is the highest-performing option since it has the most images and people like taking quizzes that have images)

-Image questions with image answers, so each question and each answer choice is represented by an image. This is not recommended since it can lead to image overload and be a bit overwhelming to people

-Text questions with text answers, so every question and answer choice is just text. This works well for quick quiz but can sometimes be a bit boring and isn’t recommended for all the questions of your quiz

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And then here’s what the correlations look like from the answer choices on this question to the personalities (which are on the right side of the lines in the screenshot below). So the left side is the answer choices, and you click on one of those to select it, then you click on the right side to connect it to one or more of the Results, which are the possible personality outcomes.

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Pro Tip: Use your personality quiz to grow your email list

“The money is in the list” if you’re serious about growing your company you need an email list, it’s the modern-day equivalent of a rolodex and a must-have for marketing. You can use your personality quiz to grow your email list by asking people if they’d like to opt-in to your list before seeing their results. These opt-in forms have an average conversion rate of 50% so it can be a hugely powerful way to build up your list.

Pro Tip: If you’re interested in using your quiz for lead generation, check out this guide.

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-For Outcomes

With personality quizzes, the scoring system is the same both for the questions and outcomes, they are interconnected because when you set up the correlations from the answer choices you are connecting them directly to one or more of the personalities.

Here’s what an example result looks like on a personality quiz. One specific thing I’ll point out here is the pink button at the bottom of this result. With personality quizzes built using interact quiz builder you can add a button like this to each result, and every button is different, so you can send people to just the right page based on which result they get.

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Pro Tip: The personality quiz can be adapted to a lot of use cases. Sometimes it takes some out-side-the-box thinking to get it set up properly. Here are some examples of how personality quizzes can be adapted.

-“Which Product is Right for You?” quizzes where the product matches up to the personality

-“Where Should You Go?” travel quizzes where the destinations are personalities

-“What Should You Eat?” food quizzes where the meals represent different personalities

Any time you have a set of possible outcomes that can be differentiated by personality type you can use personality quiz scoring.

Click here to build a personality quiz

Scored Quiz (Tally Quiz)

The second most common type of quiz built is a scored quiz, also commonly called a tally quiz. This is the type of quiz you might be familiar with because it’s the same kind you’d see printed on the back of a magazine where you add up your points through the quiz and your outcome is based on the total number of points you get.

Example Scored Quiz:

Scored quizzes can come in a lot of forms, but often they end up being IQ Quizzes where you are measuring someone’s knowledge of a topic. However, a scored quiz is quite versatile because of how you can set up the point values for the answer choices and results to be whatever you want them to be. You can pretty much replicate a personality quiz or a knowledge test with the scored quiz system.

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How the scoring works

A scored quiz is set up around a total point value, which is what determines how someone is segmented in their quiz results. So you can add up a tally of your total points throughout the quiz to determine your results (if the quiz were to be printed out that’s how it would work). Since our quiz builder is all automated that gets calculated in the background and the quiz taker doesn’t see it happening, but that’s how it works.

-For Questions

Here’s an example question on a scored quiz, you can see there are different answer choices you can choose from. I’ll show the scoring setup for this below but wanted to show what this actually looks like to the quiz taker for reference.

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And this is what the scoring system looks like for the answer choices. In this example I only assigned 4 points to “Green” as an answer choice and 0 points to all the other answer choices. That’s because Green is the correct answer for this question.

Pro Tip: Because you can assign point values to answer choices, and not just correct answers, you can make some questions count more than others by assigning more points to them. You can also assign negative point values to certain answer choices if you want someone to score very low just because they got one of the questions wrong.

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-For Outcomes

The outcomes of a quiz are based on total score value from the answers someone chose on all the questions of a quiz. You can stipulate which range correlates to which outcome so you can show people a different score depending on what points they’ve accrued through the quiz.

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Here’s what the interface looks like for each result when you are setting up the scores that go with it. You can change the range that goes with the result here, and save the setting once done. There is a help tip on there that says you have to cover all results ranges within the quiz so that people don’t accidentally get no result.

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And this is what the actual result will look like in the builder and when people get this result. If you see in the left upper corner it shows what range of scores are connected to this result.

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Click here to build a scored quiz 


Often also called multiple choice quizzes, this type of quiz is set up where every question has one correct answer and your outcome is based on how many answers you get right in the quiz. Assessments often come in the format of “How much do you know about (something)?” or “Do You Know (Something)?” like the online marketing quiz pictured below.

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Here’s an example assessment question, there is only one right answer to this question, which is how assessments are set up. You can choose how you’d like to formate each question, either with just text like this question or with images for the question or for each answer choice.

You can write as many assessment questions as you’d like. We recommend not having more than 15, but if you’d like to have more knock yourself out, we had someone make an assessment about Gatorade that had 99 questions, I’m not sure how you ask 99 questions about Gatorade, but they figured it out.

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You can click “set correct answer” on this question and then choose which answer is correct, as well as set up an explanation for why the answer is correct which can then be shown immediately after each question or at the end of the assessment after someone has answered all the questions of the assessment.

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Here’s what the correct answer dialogue screen looks like, with the answer you chose, the correct answer, and the description of why the answer is correct or incorrect. Each answer can have one of these correct answer screens, or you can choose to not show the results until the very end.

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And this is what a result on an assessment looks like. You’ll see on the top there it says “You Got 2 out of 11 Correct” and it also has a picture of a baby, further showing just how little I know about marketing. The results of assessments are based on how many answers you get correct throughout the whole assessment, and you can have completely different results and images depending on how many answers someone gets right.

You can also show a summary of which answers the person got right or wrong along with all the explanations in one place here.

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Here’s what that looks like in its entirety inside of the assessment builder, where you have the different ranges depending on how many answers someone gets right. If you want to get more granular with how these results are divided out, you can click “add another result” to make the ranges smaller and get more specific with which result someone is shown.

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Click here to build an assessment

Multiple Choice Quiz

In the interact system, you can create a multiple choice quiz using the assessment builder. The key aspect of a multiple choice quiz is that every question has a correct answer, and you can create that type of question using our assessment builder, effectively building a multiple choice quiz.

Let’s go through an example to see how a multiple choice quiz is set up. By nature of calling it a multiple choice quiz I’m assuming that each question has a correct answer, which is important for how this will be set up.

I’m going to go with a multiple choice quiz called “How Much Do You Know About Coffee?” because coffee is great and I love it.

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Here’s how a question will look. It’s called “Coffee is the _____ Most Traded Commodity in the World” which probably brings back haunting memories of multiple choice quizzes you had to take in school, where you had to fill in the blank with the correct answer and you could never decide between two of the answers and you’d change your answer back and forth only to find out you should have just stuck with the first answer, yah it’s that kind of question.

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Now I can click “set correct answer” in the top right corner to indicate which answer is the right one. It’s second, which is pretty insane, I guess I’m not the only one who relies on coffee for daily functioning. Once I set the correct answer I can also provide an explanation for why it’s right.

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Now when someone takes the multiple choice quiz they’ll be shown correct or incorrect screens after each question, if I enable that functionality. That way people can learn from their mistakes and not just be bound to repeat them.

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Just like an assessment, a multiple choice quiz has different results based on how many answers someone gets right or wrong. (Hint, a multiple choice quiz is an assessment, they are just different ways of using the same functionality). I’ve got a somewhat cheeky result for the people who don’t know anything about coffee, which is shown below. You can have a result for every possible score, or just show a couple of different results depending on the range of scores someone could get.

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Click here to learn more about making multiple choice quizzes

Yes or No Quiz

This is also an assessment in the interact system. Typically with Yes or No Quizzes one of the answers is right and the other is wrong, so that’s how you’d set it up. You may also be looking for a conditional logic quiz if you’re doing a Yes or No quiz, if so then check out how conditional logic works.

I’m going to walk through how one of these Yes or No quizzes works.

The first part is what it will actually look like to the quiz taker when they first get to the quiz. I’m making an example travel quiz for this demo, pictured below.

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The first question I’m writing in the Yes or No quiz is “Is this Barcelona?” with a picture of what may or may not be Barcelona (it is). There are two answer choices, Yes, and No.

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Now I can click “set correct answer” to indicate which answer is correct, and to write an explanation of why the correct answer is the right one (this is a picture of the Segrada Familia in Barcelona, which is why “Yes” is the correct answer, it is in Barcelona. I added a short explanation saying that on the “set correct answer” dialogue screen.

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Now let’s take a look a the results of this quiz, and how they connect back to which of the answers you got right and wrong. Below is pictured a result from this quiz for when you get 0 of the answers right. It says “You got 0 out of 1 Correct” (I was lazy when making this example and didn’t make more than one question). I put in a nice description though and added a button for people to find out where to travel in my fictional website example.

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Click here to make a Yes or No Quiz

Matching Quiz

Usually this falls into either the assessment type quiz or the scored quiz. With the assessment you are able to show a correct answer screen after each question, so you can show people if they matched up correctly or not, so I usually recommend starting there if you are doing a matching quiz.

I’ll give an example of how this works that’s near and dear to my heart because my roommate in high school used to always make fun of me for my clothes not matching. So the quiz is called “Do You Know How to Match Your Styles?” and is all about picking the clothing items that go together.

matching quiz

And here’s what a quiz question looks like. There is one big image representing the first item of clothing and I’m being asked to pick the one that best matches it. Now I’m making this one somewhat obvious to illustrate how this works, but you can feel free to make your quiz a little less simple.

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Then after I set up each question I can indicate which answer is right and which answer is wrong. You can also put an explanation as to why the correct answer is the right one. Matching quizzes don’t always have to have a correct answer, so you could alternatively use the scored quiz system and just assign points based on which option someone chooses.

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Now on to setting up the results of your matching quiz. The results are based off of how many matches you get in the quiz. There are a ton of fun applications for a matching quiz like this that don’t just have to do with style, you can also do one of those “can you find the missing object” quizzes or “see if you can spot the thing” quizzes.

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Tells Us About (X) and We’ll Tell You (Y) Quiz

This is typically a personality quiz in disguise. What’s actually going on here is that you are making a personality quiz where the questions seem to have nothing to do with the personalities. For example “Tell us about your fitness habits and we’ll tell you what color to wear today” is actually “What color should you wear today?” which is actually “What color are you?” so you just have to connect up the seemingly incongruous dots.

For an example of this quiz I’m going to make “Tell us about your fitness habits and we’ll tell you what color to wear today” quiz because it’s hilarious, and because I think it shows how one of these quizzes gets made.

The quiz starts out life as a typical personality quiz in the interact quiz builder, but you input the title and description reflect our fitness > color idea.

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Now when we create questions we set up personality quiz logic, but the questions and results are only vaguely related. What I mean is that you are still writing questions and setting up correlations just like you would with any personality quiz, but instead of the fitness questions leading to fitness-related results, they correlate to color-related results.

For example, check out the screenshot of one of my quiz questions below called “How many times a week do you workout?” which is a fitness question, but scroll past it and we’ll see how the answer choices correlate to colors.

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I’m going to keep this example simple and just have two color results, White and Green. I will then proceed to correlate the different amounts of working out to the two colors. I’m sort of making this up, but also correlating working out more to the bolder color since someone who works out a lot is maybe more likely to be flashy (just an assumption, don’t quote me on that).

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Now the quiz has normal personality results like the one pictured below “Today is a white day.”

Pro Tip: This type of quiz has become really popular recently because of the mystery that it brings. A big part of the reason people love quizzes so much is because they get to learn something about themselves, and people like it when that learning is not super obvious at first, which is why this kind of “Tell us (X) and We’ll Tell You (Y) type of quiz has really grown on social media. Keep in mind that it is built just using a regular personality quiz builder but with some redirection on the logic built in.

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Learn more about making a personality quiz like this

Knowledge Tests

A test is an assessment in the interact quiz builder. This type of quiz is where each question has a correct answer (like a test) and the results are based on how many answers you get right throughout the test.

Let’s go through an example knowledge test to see how this works. The winter olympics are going on right now so I’m going to use that as an example with a quiz called “Test your knowledge of the Winter Olympics”

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The first question is called “What is this sport?” and it’s a picture of that one where they ski around a course and then have to stop and shoot a target, which is pretty much the most intense thing I’ve ever seen and makes me feel like such a whimp when I complain about how windy it is on my walk to the train in the morning.

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After I make the question I’m going to write some incorrect answers just to mix things up (people will for sure get it wrong and think this is ice dancing). I’ll also bring in an official definition of what this sport is from Wikipedia, the official place for all things official.

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The results of a knowledge test are differentiated by how many answers the person taking the test got right throughout the questions. You can choose what you want to say to people based on how they score, and show the correct answers again, or not, up to you. I always recommend showing all the correct answers again at the end because then people get to see how they did overall and get that sense of satisfaction to see how they did.

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Click here to make a knowledge test

Trivia Quiz

This is an assessment, we have a special guide on how to make a trivia quiz. With trivia quizzes each question has a correct answer and typically you want to show an explanation of why each answer is correct, which is why you’d put it into the assessment builder.

I’m going to go through an example history trivia quiz, because I like history and think it is cool. After selecting “assessment” in the interact quiz builder I’m going to set up the cover of the quiz to get people interested in taking the quiz.

history trivia quiz

Now the trivia questions are set up. My first example here is “What Year Did the Titanic Sink?” which is a huge historical fact a lot of people might not know about. I’ve got 4 answer choices to make the trivia question a bit more difficult.

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After the question is set up, I can hit “set correct answer” to indicate which one is the right choice and add an explanation of why the correct answer is right (the Titanic sunk in 1912 on its maiden voyage, crazy stuff).

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Now when someone is taking the trivia quiz they’ll see these explanations as they go through the quiz, so just like a trivia night at a bar there is that instant feedback we all crave as we go through these things.

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The results of trivia quizzes are based on how many of the answers you get right as you go through the quiz. That way you can give people not only their score, but also a different description and link at the end of the quiz. For example, in this result for someone who got none of the answers right I put a button link to check out some historical facts which is super cool and also very relevant to someone who knows nothing about history.

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Click here to make read more about creating trivia quizzes

True or False Quiz

Another adaptation of the interact assessment builder, True or False quizzes are the simplest version of creating a quiz that has one correct answer for each question.

I’m going to show an example here of a quiz called “7 True or False Questions to Decide if You Understand Marketing” this kind of title has been super popular recently, it’s kind of like passive-aggressive meets snarky and people love taking a quiz like this.

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The questions in a True or False quiz have to be phrased such that there can only be two possible answers to each. Depending on how you formatted the quiz title you may want to make sure each question is a bit snarky if that’s the theme you are going with.

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Then in the dialogue box you can set the correct answer and provide an explanation for why the correct answer is the right one. You can also choose if you want to reveal all the correct answers right after each question or hold them all until the end of the quiz.

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Now the results of the quiz are set up based on how many answers you get right in the quiz. You can set up different outcomes for each and provide a different call to action link for each so that you can send people to different pages on your site depending on how they do on your quiz.

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Click here for full guide on how to create a true false quiz

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Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, is very into health/fitness, and enjoys spending time with his community in San Francisco.

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