Explanation of the Different Types of Quizzes

Unsure what type of quiz to create? Check out our explanations of the different types of quizzes with examples of each type!

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Creating a quiz can be simple. You can create a quiz to make your friends laugh, engage your community, or encourage your e-commerce site visitors to become customers.

And depending on what your goals are, you can choose from a variety of quiz types, including:

  • Personality quiz
  • Scored quiz
  • Multiple-choice quiz
  • Matching quiz
  • Knowledge quiz
  • Trivia quiz
  • Yes-or-no quiz
  • True-or-false quiz
  • This-or-that quiz
  • Diagnostic quiz 
  • Buzzfeed-style quiz
  • Assessment quiz
  • Spin-the-wheel quiz 

While you could spend the time to create every one of these quizzes, you’ll be much better off focusing on the ones that will best help you achieve your goals, especially if you’re producing them for your business. 

So, which quizzes should you zero in on? To help you decide, in this blog post I’ll cover the following:

Sound interesting? Let’s jump in. 

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What is a quiz?

A quiz is the shortest and most common form of evaluation. 

A quiz can include a variety of questions, like multiple choice, multiple responses, or true-false. Quizzes don’t usually have interpretive, open-ended questions, like essay exams. 

Check out the “Which Disney Princess Are You?” quiz, for example, which was created with the Interact quiz maker. 

Quizzes have always been used in schools to help students prepare for tests and exams. Now, quizzes are being used across all industries, like distance education, marketing, fashion, and even politics. Quizzes can test knowledge, recommend products, entertain, or facilitate friendly competition.

The benefits of using quizzes

Quizzes are an incredibly powerful tool for communication. We all know that quizzes are fun. (Not convinced? Try this BuzzFeed quiz and get back to me!) But the interactive content does much more than just provide entertainment. It encourages people to post their results and challenge their friends, enabling quizzes to become viral campaigns. 

Quizzes are also a great way to engage website visitors. Data shows that 75% of visitors will start an easily accessible quiz on a website. And when people take your quiz, you can collect data about their preferences, needs, attitudes, and behaviors. 

And the best part is because the quiz-takers will already be engaged with your content, they’ll be more likely to give you their email address on the opt-in form at the end of your quiz. You can then retarget them with personalized emails and offers. 

Tarzan Kay opt-in form

According to Accenture’s survey, 91% of consumers say they’re more likely to shop with brands that provide relevant offers and recommendations. And the best way to find out what is relevant to your potential customers is by presenting them with a quiz!

Quizzes can also help your bottom line. Kaye Putnam, a psychology-driven brand strategist, generated $100K in revenue from her quiz.

How did she do it? She used Interact to create a brand personality quiz. Note that her quiz questions are well-crafted; she asks quiz-takers about their beliefs, strengths, and desires to help them discover the top brand archetypes in their business.  

quiz cover for What's your brand personality? quiz

Want to replicate Key Putnam’s results with your own quiz? Try Interact now

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14 types of quizzes you can create right now

So, you might know what kind of information you’re looking to gain with your quiz, but it’s another thing to know how to ask for it. 

Here are the 14 types of quizzes you can create with Interact right now. 

1. Personality quiz

You’ve probably seen personality quizzes on Facebook, Instagram, and e-commerce sites. Personality quizzes are the most shared and clicked-on type of quiz. Nearly 70% of the quizzes made with Interact are personality quizzes. 

What type of digital marketer are you?

Just swap out the word “digital marketer” in this example to cover any topic. For example:

  • What type of wine are you?
  • What type of smart are you?
  • What type of man are you?
  • What type of coder are you?

The possibilities are endless. 

In a personality quiz, each question has multiple answer choices, and every answer choice correlates to one or more of the quiz personalities. As someone goes through a quiz, they’re gathering correlations to outcomes, like “+1s” for each personality. 

Once a quiz-taker finishes answering all the questions, whichever personality has the most “+1s” is the one that becomes that person’s quiz result. 

Personality quizzes are highly engaging and help people learn something about themselves. They can serve a variety of purposes. For example, you can:

  • Embed a personality quiz on your website or blog to learn more about your audience, and then use the insights to segment them for retargeting campaigns. 
  • Recommend relevant products to your quiz-takers based on their quiz result. 
  • Generate leads by integrating a lead form.

A personality quiz can be fun or educational. Don’t be afraid to tap into your creativity to make your quiz more interesting for your audience. For example:

  • A “Which type of animal are you?” quiz where pets match personalities
  • A “Where should you go?” travel quiz where destinations match personalities 
  • A “What should you eat?” food quiz where meals represent personalities 

2. Scored quiz (tally quiz)

A scored quiz, or tally quiz, is the second most common quiz type. In this quiz, each question is assigned a point value. Points are added throughout the quiz, and quiz results are based on the total number of points acquired. 

Scored quizzes can come in many different forms, but they’re often formatted as IQ quizzes, which measure quiz-taker knowledge of a topic. 

“What skin type are you?” (created through Interact) is a good example of a scored quiz: 

how many times a day do you need to moisturize quiz question

Using the Interact quiz builder, you can weight questions differently and even assign negative values to questions. Here’s how this looks in Interact:

setting answer scores

3. Multiple-choice quiz

Multiple-choice quizzes are made up of questions with a set of possible answers. Every question has one correct answer, and the quiz result is based on the number of questions answered correctly. 

This type of quiz can be useful in many ways, but it’s often best in professional and educational settings. 

Here’s an example of a multiple-choice quiz from Plant Therapy

what's your reason for trying CBD quiz question

You can create a multiple-choice quiz with Interact using the “assessment quiz” settings. You can let quiz-takers know if they answered correctly after each question or at the end of the quiz. 

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4. Matching quiz

A matching quiz can be an assessment or scored quiz. With this type of quiz, you can use images for the questions and answers. This is useful if you are assessing the quiz-takers’ comprehension of a visual topic or if you want to make people aware of your products.

Here’s an example of a matching quiz from Minky Couture:

what state is this quiz question

With Interact, you can inform quiz-takers of whether their answer is correct or incorrect after they answer each question. 

incorrect answer

5. Knowledge quiz

A knowledge quiz is an assessment used to test quiz-taker knowledge of a specific topic. Every question has a correct answer, and the results are based on how many answers a quiz-taker gets right throughout the quiz. 

Let’s look at the Atom, Elements, and Compound quiz below:

quiz question about number of elements

You can create a text-based question or use an image to visualize the question. 

After adding the question, click “Add answer” to add answers. 

6. Trivia quiz

Like a knowledge quiz, a trivia quiz also tests someone’s knowledge about a topic or many topics. Quiz-takers try to get as many correct answers as possible. 

Here is a great example of an engaging trivia quiz from LitJoy Crate:

the last hours series quiz cover

Because trivia quizzes are fun and challenging, they’re usually for events or parties. People can form a group and answer questions together. The team who gets the higher score wins. 

To ensure your trivia quiz is compelling, mix exciting questions with thought-provoking choices, and use high-quality images. 

7. Yes-or-no quiz

yes/no question

A yes-or-no quiz is the simplest type of assessment-based quiz. It has only two short answers to choose from: yes and no.
Source: The New York Times

Yes-or-no quizzes may appear easy, but you can use complex questions to challenge quiz-takers. Just make sure you add short explanations for both right and wrong answers. 

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8. True-or-false quiz

Similar to a yes-or-no quiz, a true-or-false quiz has only two answer choices: true or false. True-or-false quizzes are easy to create and have high completion rates.   

True-or-false and yes-or-no quizzes might seem the same, but there is a small difference: true-or-false quizzes usually focus on facts, while yes-or-no quizzes are more suitable for asking opinions. 

9. This-or-that quiz

This-or-that quizzes (sometimes referred to as “either or” quizzes) are great icebreakers when making new friends or just to burn some time. They can be used across most industries, whether you’re a personal finance coach, an online course instructor, or a marketer. 

A this-or-that quiz can include many questions, and each question usually has only two answer choices. Most of the time, there is no “best answer,” which makes it the perfect quiz to engage your audience. It acts like a mini personality quiz. 

Here are some this-or-that quiz question examples to inspire you:

  • Facebook or Twitter?
  • iOS or Android?
  • Corn or peas?
  • Apples or bananas?
  • Indian food or Thai food?
  • Cook at home or take out?
  • Rom-coms or documentaries?

Recommended reading: How to Make a This-or-That Quiz.

10. Diagnostic quiz

A diagnostic quiz can be an assessment or personality quiz. 

In academic settings, teachers use diagnostic quizzes to identify how much students know about an upcoming topic. The information gathered from these quizzes helps teachers lesson-plan and determine learning objectives. Students aren’t necessarily given grades or scores when taking a diagnostic quiz. 

As part of a marketing strategy, a diagnostic quiz can help match a quiz-taker’s problem with a solution. You may have seen diagnostic quizzes like “What is your skin score?” or “Am I at risk for diabetes?” on websites you’ve visited.

A good example is Breast Cancer UK’s diagnostic quiz, “Are you reducing your breast cancer risk?”

are you reducing your breast cancer risk quiz cover

The quiz asks lifestyle questions and helps quiz-takers determine if they’re protecting themselves against breast cancer. Based on their answers, Breast Cancer UK suggests lifestyle and diet changes to reduce risk. 

11. Buzzfeed-style quiz

A Buzzfeed-style quiz is a personality quiz. Buzzfeed quizzes are fun, entertaining, often nonsensical, and shareable. 

Buzzfeed-style quizzes can have irreverent titles like “Can we guess your hair and eye color based on your dog preferences?” 

eye and hair color from dog preference quiz cover

Seems silly, right? But this type of quiz can actually be an effective tool to draw potential clients’ attention and drive traffic to your website. 

Whether you enjoy Buzzfeed-style quizzes or not, you can’t deny the fact that a lot of people are crazy about them

Recommended reading: How to Make a Buzzfeed Style Quiz People Love.

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12. Assessment quiz

An interactive assessment is another name for a formal teaching quiz. It aims to evaluate student comprehension at the end of a course or lesson. 

An assessment quiz can include open-ended questions, like:

  • Fill-in-the-blank questions: Each question has at least one missing word/blank, which students must fill in. You can create a dropdown list of possible missing words for quiz-takers to choose from. 
  • Essay questions: Students type their answer in a text box. The answer usually includes an introduction, body, and conclusion. This difficult type of questioning is widely used in academic settings. 

Note: open-ended questions might not be useful for marketing purposes. 

13. Spin-the-wheel quiz 

Game-based quizzes are entertaining. People really enjoy the gaming elements of these types of quizzes. 

Rather than having quiz-takers answer straight questions, quiz-takers spin the wheel and land on a random number of possible points. They are then asked a question, and if they answer correctly, they are awarded the points. 

spin a quiz


Source: 4pt

quiz question


Source: 4pt

You may have seen spin-the-wheel pop-up ads on retail websites. In that case, a site visitor will subscribe to an email list before spinning the wheel to receive a prize or discount. 

Here is an excellent example from Knomo

spin a wheel cover

14. Other types of quizzes

There are two more quizzes that I didn’t want to leave off the list. Would you rather…? quizzes are especially entertaining. These quizzes are the same as this-or-that quizzes, except each question starts with “Would you rather…” These quizzes make great party and icebreaker games.

For example:

  • Would you rather have a golden voice or a silver tongue?
  • Would you rather be in prison for a year or lose a year off your life?
  • Would you rather be Taylor Swift or Beyoncé?
  • Would you rather always be 5 minutes late or 20 minutes early?

The other type of quiz I wanted to mention is the “Tell us about [X], and we’ll tell you [Y]” quiz, which is a type of personality quiz. 

For example:

  • Tell us about your fitness habits, and we’ll tell you what color to wear today.
  • Tell us about your future plans, and we’ll guess the year you were born.
  • Tell us your clothing style, and we’ll tell you where to travel next.
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How do you know which quizzes you should create?

What type of quiz you should create all depends on what your goals are. Do you want to:

  • Create a quiz that people will widely share on social media?
  • Know more about your potential customers?
  • Direct your visitors to a specific product?
  • Segment your leads based on their personalities?
  • Do market research for a new product?

It also depends on your customers. Do they:

  • Come to you for fun or entertainment?
  • Shop in your store to address a need, concern, or preference?
  • Ask you for help choosing a product or service?
  • Want a personalized experience when they’re on your site?

Take time to think about what you’re trying to achieve and what your prospects expect to get from you. Once you know the answer, you’ll know the types of quizzes that best suit your needs. 

What are the different types of quiz topics?

You can use quizzes for all kinds of industries… sports, history, fashion, geography, economics, you name it. 

Here are some topic ideas to get you started:

Holiday quizzes:

Food quizzes:

Relationship quizzes:

Health quizzes

Finance quizzes:

Entertainment quizzes:

Business quizzes:

Want more? Check out Interact’s collection of 46 quiz topics!

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How can you make a quiz?

With Interact, you can create a quiz in minutes. Just pick a template from a huge collection of pre-made templates and start designing your quiz. Or, if you want to create a quiz from scratch, you also have that at your disposal. 

On the Interact blog, there are lots of tutorials to guide you through making a quiz. Check out these to help you get started easier. 

What types of questions can you create?

Interact can help you create four types of questions:

  • Image questions with text answers: Each question is represented by an image, and each answer choice is written in text. 
  • Text questions with image answers: Each question is represented by text, and each answer choice is an image. 
  • Image questions with image answers: Each question and answer choice is represented by an image. 
  • Text questions with text answers: Each question and answer choice is written in text. 

How long does a quiz take?

Beginner quiz-creators often ask this question. They’re not sure how many questions they should include in their quiz.

When creating a quiz, keep your questions short and simple. Six to ten questions are usually the way to go. 

Ask fewer, but better, questions because quiz-takers don’t want to spend time completing an extra-long quiz. Why would they take your long quiz when there are so many similar but shorter options?

Also, remember our attention spans have shrunk to 8.25 seconds—that’s shorter than a goldfish. In other words, quiz-takers might lose concentration on your quiz after as little as eight seconds. 

Pro-tip: Use your eight seconds wisely.  

How can I make a quiz more fun?

Your quiz should be fun because that’s the primary reason why people love taking quizzes.  

Follow the below guidelines when creating your fun quiz:

  • Fun is learning about yourself. Your quiz should get quiz-takers interested in learning about themselves.
  • Fun is talking about yourself. Think about the quiz “What’s your home office design style?” It asks the quiz-taker what their ideal working environment at home is and gives them answer choices based on their personal preferences. By taking this quiz, they’re disclosing something about themselves, which is called self-expression. 
  • Fun is irreverence. Instead of directly asking someone what their favorite color is, offer the quiz “Which types of fruits describe your taste?” Irreverence is about how you frame questions. 
  • Fun is images and GIFs. Interact makes it easy to use images and GIFs for both questions and answers. Make use of this feature to make your quiz more fun.

Want to learn more? Check out this guide to making a fun quiz your audience will want to take

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Where can you find good examples of quizzes?

Browse the web for quizzes similar to the ones you have in mind. Be sure to take note of any quiz questions that spark interest or what any overall “good” quizzes look like. 

Here are three sources of inspiration you should check out right now:

1. Interact quiz template collections: Interact offers more than 800 well-designed quiz templates in many categories. You’ll find any template you want from this collection—beauty quizzes, book quizzes, career quizzes, to name a few! 

2. Interact live examples: Learn from these 35 real-life quizzes created with Interact.

3. Google quizzes: Simply google any quiz you want to create. For example, I searched for “buddy meter quiz,” and here is what I got. 

buddy meter

Over to you!

There you have it—all the types of quizzes you can create. No matter what you’re trying to achieve from a quiz—whether you’re looking to entertain friends or promote a product—a quiz can help you get there. 

Sign up for an Interact account and start creating your first quiz. Feel free to reach out to our quiz experts if you have any questions. We’re happy to help you!

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