4 Tips to Boost Your Content Strategy

If you’re a business owner, chances are you know just how vital it is to have good content. 

Keeping up with your content is crucial to becoming an authority in your field. It helps you create a cohesive brand experience and engage with your audience in a meaningful way. Really great content will also help you: 

• Boost that “know, like, trust” with your audience 
• Establish your place in a particular industry 
• Educate your audience on products and service 

What’s more? All of the above will ultimately boost sales.

And while it’s great to have those bursts of creative energy where you can generate good content—the question is, Is your current strategy working? 

An even better question is, Do you even have a content strategy in place? 

If you’re scratching your head at that one, you’re in the right place! 

A content strategy is responsible for creating, releasing, and maintaining your content. And in this modern world that lives by the motto “everything is content,” it’s vital to have one.

via GIPHY

In this article, I’ll take you through four tips to boost your content strategy. I’ll cover: 

• The importance of a morning routine 
• Done is better than perfect 
• Measuring what’s working 
• How to lean on your customer base 
• Hot tips on content creation 

Let’s get into it! 

The importance of a morning routine 

In the world of content creation, it’s easy to get lost in the noise. It seems like everywhere you look, there’s another TikTok trend, another Reel to create, another Gen Z content creator to look to for ideas. You catch my drift.

So how do you keep up with the constant demand, especially when creativity strikes in the most unpredictable moments? 

In short—you need a routine! 

A morning routine will set you up for consistent content creation success. If you’re just relying on bursts of inspiration, you’re more likely to end up in a burnout cycle.

Why? 

Because creating at such a high level without pacing yourself can cause you to lose inner motivation quickly. Plus, you can’t rely on motivation itself to carry your content strategy. 

Think about all the personal trainers who drive home the message that motivation isn’t enough. To maintain a fitness goal, you need consistency, discipline, and healthy habits to support your long-term goals. 

The same goes for your content! The more you build content creation into your morning routine, the more likely you’ll be to overcome mental blocks that keep you from creating. 

Coming up with fresh content is like building muscle. 

If you don’t use it—or in this case, if you don’t keep up the momentum—you’ll lose it. As Josh explains in the above video, it’s best to wake up, create your content, and then carry on with your day. It’s easy to push it to the back burner, so implementing it into your morning routine will keep the ideas flowing. 

My suggestion? Have a coffee brainstorming session at your favorite coffee shop! Set a timer (15-30 minutes should do it) and let the ideas flow. When the timer goes off, let go of the process entirely and revisit it later in the day when you’ve got more bandwidth.

Remember that done is better than perfect, which leads us to the next point. 

Done is better than perfect 

As Reid Hoffman, the creator of Linkedin, said, “If you’re not embarrassed by the first version of your product, you’ve launched too late.”

In other words, it’s okay to be imperfect! Some of the best creators out there had some pretty humble beginnings, and the thing that separated them from the crowd was that they didn’t hold back. 

As a business owner, content creator, or creative, it’s easy to let the inertia set in. But here’s the thing—if you spend too much time waiting for the “right” or “perfect” moment to launch that blog or release that video, you might be waiting forever. Or at the very least, you might miss an opportunity to engage with your audience. 

At Interact, we’re all about the motto “done is better than perfect.” Whether it’s when you’re building out your lead generation quiz or creating any form of content for your business. 

Remember, building out your content strategy is a refining process, one that will evolve as your business does. As you learn more about your customer’s deepest needs and wants, you’ll be able to come back to the drawing board and recreate content to better reach your audience. The key is to let it unfold without getting too attached to the end result. 

Measure what’s working 

Now that you’ve got a handle on regular and consistent content creation, the next key component is to learn if it’s actually working. 

And how do you gauge that? 

Well, for starters, you have to experiment with different strategies to see what works. For example, when our CEO Josh Haynam first started content marketing for Interact, he had to write 100 blog posts and 50 guest posts to even get a single person to buy the product. 

It’s a trial-and-error process, and to genuinely reach your audience, you’ll need to measure what is and isn’t working. 

You can track what’s working through a variety of content marketing performance metrics including: 

• Site traffic 
• Customer feedback
• Shares of your content 
• Return visitors

… and that’s just to name a few!

The biggest takeaway? 

Listen to the feedback coming directly from your audience. Trends change quickly, especially in these modern times. People change, and new information is released all the time. If you want to reach your potential customers and stand out as an authority in your field, you need to keep your eyes open and stay willing to pivot. 

How to lean on your customer base 

Your customer feedback will always tell you what moves you need to make inside your business. “The customer is always right” is a tale as old as time and will never fail you when it comes to creating the right kind of content for your audience. 

Your customers directly engage with your products or services. Naturally, they will be the best resource to draw upon when refining your services to suit their needs better. 

My suggestion? 

Lean on them when looking for fresh content ideas. Ask them what they want to see more of, what they’re curious about, or about current problems they’re facing that you can address in your content. 

And by the way, you can do this with a quiz! 

Keeping your customer at the center when making business decisions is a recipe for success—and in this case, you’re sure to come up with fresh ideas that will keep them coming back for more. 

Hot tips for creating better content 

There you have it, folks. When creating meaningful content for your business, it always pays to keep it consistent, keep it authentic, keep it measurable, and, most importantly, keep it customer-focused.

Now that you have some guideposts to work with, be sure to keep some handy tips in your back pocket for successful content creation. Below are a few things to keep in mind to improve your content now: 

• Stay up on the trends. Not comfortable with getting on TikTok or feel a little shy when it comes to Reels? It’s time to get outside of your comfort zone! Staying relevant will keep you ahead of the curve so you don’t fall behind. 
• Stay authentic. Your audience will always be able to tell when you’re engaging from an honest place. When creating content, stay true to your unique values and principles. The right people will always engage when you’re keeping it real. 
• Do keyword research. This will help you better understand your audience by teaching you more about what your audience is looking for—and how often they’re searching for it. 

And don’t forget to have fun! Creating content can be super fun when you take the pressure off and do it for the joy of creating. So kick back, enjoy the process, and know we are cheering you on!