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connectionSo you’ve built up a great list of interested individuals who want more of your content…now what? One of the toughest things to do for a weekly or bi-weekly newsletter is continually coming up with great ideas that not only help your subscribers, but create a connection with them. Here are 107 ways to stay in touch through email.

leading questions


1. Ask What You Do Well

Put yourself out there and ask what things are going well. Make it leading by highlighting the key areas that you think might be strengths. Subscribers will enjoy being consultants.

2. Ask What You Don’t Do Well

No one knows better than customers what isn’t going well. Give them a chance to voice frustrations, it shows that you are human.

3. Ask for Help

If you need ideas for a blog post or new feature, ask for it. Make sure to give credit to those who contribute.

4. Ask for Newsletter Ideas

Set up a simple survey to ask subscribers what they’d like to see in future newsletters.

how to guides


1. Time-Sensitive Opportunities

Find deals and events that are time-sensitive to share with subscribers.

2. Lesson Series

Do a series on a very important and difficult topic. A great one that sticks out in my mind is a series titled “How to Get new Web Design Clients,” this was one email a week for six weeks.

3. How We are Handling…

In the internet marketing world it’s always”How We are Handling Whatever Updated Google Just Made,” but there are opportunities in every industry to explain how your company is dealing with new revelations.

4. How to use a New Platform

Share your strategy for leveraging a new network or platform. For example “How the Heck to use Snapchat for Business”

5. How to Ignore Stuff

Share your tips for what to ignore in your industry. There’s a lot of noise that doesn’t help anyone, show your subscribers the light.

6. Actionable Tips from a Tool

This one’s pretty involved. Create a tool that provides actionable advice personalized to your subscribers. For example “The SEO Analysis Tool”



1. Checklist

Some tasks have steps that must be taken. Create a checklist for your field that can be downloaded and printed out.

2. Ebook

Write a book and share it with subscribers. They are more likely to read it than new visitors and can provide valuable feedback for future versions.

3. Guide to a Day

Highlight the things that must be done day-to-day if success if the goal. Put them in an easily consumed guide.

4. Calendar Template

Put those daily items onto a calendar template that can be downloaded in excel or printed out and posted on the wall.

5. Guide to a Good Book

Read a book and create a guide for it. Highlight the most important lessons and learning so subscribers can save time.

6. What’s Important in Your Field

Use your experience to create a guide for your industry. Share what’s most important and what to ignore.

7. Guide to a Webinar

Attend a webinar put on by an expert in your industry and take notes. Use those notes to create a comprehensive guide to share the most important lessons with subscribers.

8. Run an Experiment

Use the scientific method to run an experiment on your own business. Keep the numbers very closely and share your results.

9. Share a Mentor’s Guide to Success

Get in touch with an influencer in your space and interview them to create a guide to how they achieved what they did.



1. Get a Product for Free

Leverage your influence to provide a valuable product for free. Reach out to owners of useful products for you subscribers and offer to share their product in return for giving the product to your subscribers for free.

2. Productivity Tips

No on is perfectly productive, and this is an evergreen topic. Share your best tips for staying productive through the day.

3. How to Improve your Office

Share tips for making your space more effective and conducive to getting things done.

4. Give Something to Everyone

Do a giveaway, but don’t make it a lead-gen contest that everyone is so tired of. Find a small item that is very useful in your field and give one away to anyone on your list who wants one.

5. How to Stay Calm

Focus on what matters and let the rest fall away. Share your own experiences and how you’ve used your education to eliminate unnecessary stress.

6. Conduct a Test of Your Own Work Style

Change something in your routine. For example, if you are in marketing, try not checking your analytics for a month to see how it changes your work style. Share the results.

7. Self-Improvement Quiz

Write a quiz that helps subscribers find areas they can improve in. Make it specific, for example, “How Can Your Organization Improve?”



1. How a Customer Used your Product

If a customer used your product in a unique or inspiring way, share it along with the results of their usage.

2. Share Forum Discussions

Great answers come out of forum discussions. It can be your own forum or someone else’s.

3. Share a Twitter Chat

Twitter is a great platform to provide customer service. If there was a complaint or argument that led to a change in your product or service, share it along with the lessons you learned from the experience.

4. Company Stats

Back up your advice by showing how things are working for you. Especially if you have just implemented changes or new features.

5. Conversation Transcripts

Whether from one of your sales calls or customer service calls, share how you rectified a situation and what you learned from it.

6. Your Content Calendar

Show your real calendar for how you do content marketing. Ask for suggestions from subscribers.

7. Review a New Tool You Use

Share a recent discovery and analyze your results from using it. For bonus points, reach out to the company that created the tool and ask for some free copies for your subscribers.

8. Case-Study Yourself

Do an analysis of your own company’s growth, problems, and successes.

9. What News Means to You

Relate breaking news stories to your industry and point out the possible opportunities in new revelations.

10. Honest Story of Your Growth

Be real about your growth story. Share the moments of doubt and how you got through them.

11. Celebrity Connection

If Eminem did a great job of self-promotion, break down what he actually did to achieve it.

12. The Best Thing You’ve Done

Share the one best thing you ever did for your company.

13. The Worst Thing You’ve Done

Share the one worst thing you’ve done for your company and how you saved the day afterwards.

14. Yearly Stats Report

Do a long-form report at the end of each year sharing your growth, failures, successes, and goals for the next year. Compare your actual results to what you projected the previous year.

15. Share a Discovery

Whether it was a new way to come up with ideas or a simple time-hack. Share a discovery that your company made to improve.

16. How “Insert Historical Figure” Solved a Problem

There’s one thing about problems, they tend to happen to everyone. Pick out a historical figure who has a parallel to a problem your company faces and dig into what that person did to get around the issue.



1. One Tip From 10 Experts

Pick a pressing issue in your field and ask ten experts to give one piece of advice about it. Share it with subscribers.

2. Exhaustive List of Useful Resources

Pick a very specific area such as “places to promote your slide deck” and dig deep to find every resource for it.

3. Industry News Roundup

The most important happenings. Do a one-article write up for each story so subscribers don’t have to read everything.

4. This Day in History

If it’s a significant day for your field, share what happened and how to learn from it.

5. Survey Results

Pull together information from surveys conducted at a large scale, and use them to answer strategy questions.

6. Your Greatest Hits

Put together a compilation of your best posts ever.



1. Your Founding Story

Companies don’t get started on whims, share a juicy or funny story from the early days.

2. Letter from the CEO

Get the top dog to share. Make it a topic of interest and not just ‘The State of the Company’

3. Company Quotes

Share the quotes that exemplify the way you do work and operate your business.

4. Invite to the Inner Circle

Create a new list called ‘The Inner Circle’ invite your regular subscribers to join. The inner circle gets information first and helps share your content in return for an even more personal connection to your company.

5. Personality Quiz

Write a quiz to help subscribers find their personality in the workplace. For example “What’s Your Marketing Personality?”

6. Say Thank You

Businesses don’t say ‘Thank You’ enough. Thank your customers for sticking around.

7. Go on a Rant

When you see something fundamentally wrong with your industry, be open about it.

8. Provide Encouragement

Be uplifting to subscribers. Help them through tough times and share your own stories of tough times and how you prevailed.

9. What Inspires You

Share the things that really motivate you and the things that you aspire to achieve.

10. Employee Profile

Let an employee take the spotlight for a day. Do a journalistic-type article about them. Especially useful if you are hiring.

11. Highlight Industry Jargon

Poke some fun at your own field by pointing out the things you say that may not make any sense to the outside world.

12. Share Your Values

Every company has values, whether they are written or not. Write out the core things that drive the personality of your business.

13. Create a Cartoon

Put a funny story into pictures with a cartoon. Use fiverr or similar sources to find an illustrator.

14. What You are Afraid of

What are your companies’ biggest fears? What could take you down?

15. What You are Excited About

Are there big opportunities down the line that have got you amped?

16. Don’t Follow the Crowd

Point out a time when going against the grain turned out to be a win for your business.

17. It (Isn’t) Different This Time

Share a lesson that has stood the test of time.

18. Highlight a Mistake, Show Your Solution Process

Find an especially painful mistake in your business history and show the process you used to dig your way out.



1. The Trough

Some of the greatest lessons come from low points. Pick a painful point in your business and show the life-long lessons from it.

2. Invite an Expert to Share Their Life Lessons

Executives have a lot of wisdom. Give one of them open-reign to share their greatest life-lessons.

3. Evolution of Your Industry

There’s a lot to learn from history. Make a timeline of the major events that have shaped the business you are in.

4. How to do Things for Free

Many traditionally expensive tasks can be done for free with the right tactics and time.

5. Where to Spend Money

Some parts of your business can benefit greatly from spending money, while others don’t get much of a boost from pouring cash on them.

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