Most “free” quiz makers aren’t really free once you look at the fine print. Some cap responses so low they’re unusable within a day. Others charge per response instead of per quiz, which means a single successful campaign can push you into a paid plan overnight. A few are generous on paper but lock the features that actually make a quiz convert, like lead capture or scoring logic, behind a paywall.
This guide breaks down six of the most popular quiz makers with a genuine free plan, what each one actually includes, and where the limits show up in practice.
| Quiz Maker | Free Quizzes / Projects | Monthly Responses / Completions | Lead Capture Included | Integrations on Free | Branding on Free Plan |
|---|---|---|---|---|---|
| Interact | 2 quizzes | 100 completions | ✅ Yes | ❌ No | Interact branding |
| Typeform | Unlimited forms | 10 responses | ✅ Yes | ⚠️ Limited | Typeform branding |
| involve.me | 2 projects | 50 submissions | ✅ Yes | ❌ No | involve.me branding |
| Opinion Stage | Unlimited quizzes | 25 responses | ❌ No | ❌ No | Opinion Stage branding |
| SurveyMonkey | Unlimited quizzes | 25 responses per quiz | ✅ Yes | ❌ No | SurveyMonkey branding |
| Fillout | Unlimited forms | 1,000 responses | ✅ Yes | ❌ No | Fillout branding |
1. Interact
What it is: Interact is a quiz maker built specifically for lead generation. It lets marketers build personality, assessment, and recommendation quizzes that capture email leads through an opt-in form. Every quiz can be embedded on a website, shared as a link, or used inside a landing page, and leads flow directly into connected email marketing tools on paid plans.
Key features:
- Personality, assessment, and scored quiz types
- AI-assisted quiz creation from a topic or URL
- Lead capture opt-in form on every quiz
- Custom design and branding controls
- CSV lead export on the Free plan
- Email marketing integrations on paid plans (ActiveCampaign, Klaviyo, Kit, Mailchimp, and more)
- Branching logic starting on the Lite plan
- Result page CTAs and redirect on paid plans
Pricing: Interact’s Free plan includes 2 quizzes and 100 completions per month for new users only. Paid plans start at Lite, which adds 5 quizzes, 500 leads per month, branching logic, integrations, and result page CTAs.
A few things set Interact apart from the rest of this list:
- Its quizzes use a proprietary format built specifically for lead conversion, with a lifetime conversion rate of 40% across the quizzes it’s powered.
- The builder is designed to be the easiest to use on the market, so quizzes can go live in minutes instead of hours.
- AI-assisted quiz creation can generate a full quiz, including questions and outcomes, from a topic or URL.
A completion counts any time a quiz taker reaches the results page, whether or not they opt in with their email. That limit resets on a rolling basis tied to your sign-up date, not the calendar month, and Interact sends a warning email at 80% and again at 100% so a quiz doesn’t get deactivated without notice. Every Interact quiz, on every plan including Free, runs on built-in scoring logic, the mechanism that determines a quiz taker’s result based on their answers. What’s not included on Free is branching logic, which shows different questions depending on how someone answers a previous one.
Pros:
- Purpose-built for lead generation, not general form building
- 40% lifetime conversion rate across all quizzes on the platform
- AI quiz creation gets a full quiz live in minutes
- Lead capture included on the Free plan
- Scoring logic available on every plan including Free
Cons:
- Branching logic requires upgrading to Lite
- No integrations on the Free plan; leads must be exported as CSV
Best for: businesses that want to test whether a personality or recommendation quiz converts before committing to a paid plan.
| Interact Free Plan | |
|---|---|
| Quizzes | 2 |
| Completions per month | 100 |
| Seats | 1 |
| Lead capture | ✅ Yes (CSV export) |
| Integrations | ❌ No |
| Analytics | Leads only |
| Branding | Powered by Interact |
2. Typeform
What it is: Typeform is a form and quiz builder known for its conversational, one-question-at-a-time interface. It’s used for surveys, quizzes, lead capture forms, and product feedback. Its free plan includes unlimited typeforms and the full logic suite, but the response cap is the most restrictive on this list.
Key features:
- Conversational one-question-at-a-time format
- Branching, calculations, scoring, and variables on all plans including Free
- Custom Endings and URL parameters on Free
- AI form creation on paid plans
- Payment collection on Plus plan and above
- Branding removal on Plus plan and above
- Webhooks on Basic plan and above
Pricing: Typeform’s Free plan is $0 and includes unlimited forms, 10 questions per form, and 10 responses per month. Paid plans start at Basic ($28/month billed annually) for 100 responses per month. Plus costs $56/month and adds branding removal and payment collection. Business runs $91/month.
Pros:
- Great design and conversational UX
- Full logic suite, including branching and calculations, included on the Free plan
- Unlimited forms on Free
- Well-known brand that clients and respondents recognize
Cons:
- 10 responses per month is the lowest ceiling on this list; most campaigns exceed it within hours of going live
- Branding removal requires Plus at $56/month
- Payment collection not available below Plus
- Free plan limits forms to 10 questions each
- Lead capture is available on Free but the 10-response cap makes it impractical for real campaigns
Verdict: Typeform is worth evaluating if design quality and conversational format are the priority and the plan is to upgrade. For lead generation on a free plan, though, 10 responses per month is not workable for most campaigns. Interact’s Free plan includes 100 completions and a full lead capture form, giving more runway before a paid plan becomes necessary.
Best for: teams that already plan to pay for Typeform’s design and conversational format and want to prototype a quiz first.
| Typeform Free Plan | |
|---|---|
| Forms | Unlimited |
| Responses per month | 10 (shared across all forms) |
| Lead capture | ✅ Yes |
| Integrations | ⚠️ Limited |
| Branding | Typeform branding |
3. involve.me
What it is: involve.me is a funnel-building platform that includes quizzes alongside calculators, payment forms, lead capture pages, and landing pages. It’s built for teams that want multiple interactive content types in one tool rather than a dedicated quiz maker.
Key features:
- Quiz, calculator, payment form, and landing page creation in one platform
- Basic scoring logic on Free
- Conditional logic and branching on Starter plan and above
- Email automations on Starter plan and above
- 30-plus integrations including ActiveCampaign and Brevo on Starter plan and above
- Partial submissions to capture leads before form completion on paid plans
- Custom domains on Grow plan and above
Pricing: involve.me’s Free plan includes 2 live projects and 50 submissions per month. The Starter plan costs $29/month ($19/month billed annually) and adds 3 live funnels, conditional logic, email automations, and 30-plus integrations. Branding removal requires the Grow plan at $49/month ($49/month annually).
Pros:
- Broader tool than a quiz maker: combines quizzes, calculators, and payment forms in one place
- Basic scoring available on Free
- Intuitive builder with good ease-of-use ratings
- Starter plan is reasonably priced if integrations and logic are needed
Cons:
- 50 submissions per month and 2 projects is very limited on the Free plan
- Conditional logic and integrations require upgrading to Starter
- Branding removal requires Grow plan, one tier above Starter
- Not a dedicated quiz tool; quiz-specific features are less developed than platforms built for quizzes
Verdict: involve.me makes sense when quizzes are one piece of a larger funnel that includes calculators or payments. For straight lead generation through a quiz, the Free plan’s 50-submission cap and lack of conditional logic make Interact’s Free plan the more practical starting point.
Best for: teams that want a quiz to connect to a calculator or payment step, not just a standalone lead capture form.
| involve.me Free Plan | |
|---|---|
| Projects | 2 |
| Submissions per month | 50 |
| Lead capture | ✅ Yes |
| Integrations | ❌ No |
| Branding | involve.me branding |
4. Opinion Stage
What it is: Opinion Stage is a quiz, poll, and survey platform aimed at content publishers and marketers. Its free plan is one of the more permissive on this list in terms of what you can build: unlimited quizzes, access to an AI quiz generator, and no credit card required to sign up.
Key features:
- Unlimited quizzes and questions on all plans including Free
- AI quiz generator on Free
- Personality, scored, and trivia quiz types
- Basic scoring logic on Free
- One-question-at-a-time display format
- Lead and email capture on paid plans only
- White-labeling on Business plan ($99/month) and above
- WordPress plugin and embed codes
Pricing: Opinion Stage’s Free plan includes unlimited quizzes and 25 responses per month. The Pro plan starts at $32/month ($25/month billed annually) for higher response limits and lead capture. The Business plan starts at $99/month ($79/month billed annually) and adds white-labeling.
Pros:
- Unlimited quizzes on Free with no credit card required
- AI quiz generator available on the Free plan
- Strong engagement rates; the platform reports up to 90% completion rates
- Good for content publishers who want to embed quizzes into posts quickly
Cons:
- Lead capture not included on Free; requires upgrading to Pro
- 25 responses per month is a low ceiling for any active campaign
- Integrations require a higher-tier paid plan
- White-labeling requires Business at $99/month, making it one of the more expensive options to remove branding
Verdict: Opinion Stage is useful for building and testing multiple quiz formats quickly without a credit card. But the absence of lead capture on the Free plan limits its value for marketers, since the primary reason to run a quiz is usually to collect emails. Interact’s Free plan includes lead capture from day one.
Best for: businesses that want to build and test multiple quiz formats quickly before committing to a response volume.
| Opinion Stage Free Plan | |
|---|---|
| Quizzes | Unlimited |
| Responses per month | 25 |
| Lead capture | ❌ No (requires paid plan) |
| Integrations | ❌ No |
| Branding | Opinion Stage branding |
5. SurveyMonkey
What it is: SurveyMonkey is one of the most widely recognized survey platforms available. It supports quizzes alongside traditional surveys and feedback forms, and its free plan is backed by a large template library and strong brand recognition.
Key features:
- 500-plus expert-built templates including quiz formats
- Basic skip logic on Free
- Quiz scoring on paid plans
- Response analysis and charts included
- Integrations with Salesforce, HubSpot, Slack, Google Drive, Mailchimp, and Zapier on paid plans
- SurveyMonkey Genius AI assistant on paid plans
- HIPAA compliance on Enterprise only
Pricing: SurveyMonkey’s Basic plan is free and includes unlimited surveys and quizzes, but limits each survey to 10 questions and caps viewable responses at 25 per survey. Individual paid plans start at $46/month billed annually, or $99/month on a month-to-month basis. Team plans start at $30/user/month with a three-user minimum, making the real entry cost for teams $90/month.
Pros:
- Large template library with hundreds of options
- Well-known brand that respondents trust
- Strong analytics on paid plans
- Integrates with a wide range of tools
Cons:
- Free plan limits each survey to 10 questions
- Only 25 responses viewable per survey on the Free plan; older responses are hidden
- No data export on the Free plan
- Team plans require a three-seat minimum, so the real starting cost is $90/month
- Not built for quiz lead generation; quiz scoring requires a paid plan
Verdict: SurveyMonkey is a reliable survey tool with broad name recognition, but it’s not designed for quiz lead generation. The free plan’s limits on questions and viewable responses make it impractical for most campaigns, and quiz scoring requires upgrading. For marketers whose primary goal is collecting leads through a quiz, Interact’s Free plan is better suited to the job.
Best for: businesses that already use SurveyMonkey for other survey work and want to add a quiz format without a separate subscription.
| SurveyMonkey Free Plan | |
|---|---|
| Quizzes | Unlimited |
| Responses per month | 25 per quiz |
| Lead capture | ✅ Yes |
| Integrations | ❌ No |
| Branding | SurveyMonkey branding |
6. Fillout
What it is: Fillout is a form, quiz, and survey builder that offers one of the most generous free plans available. It’s built for teams that need a fast, modern form builder with database integrations and solid conditional logic, without paying to get started.
Key features:
- 50-plus field types including quiz and scoring
- Conditional logic on all plans including Free
- Database integrations with Airtable and Notion on Free
- 50-plus integrations on paid plans
- Payment collection via Stripe on paid plans
- PDF generation on paid plans
- Built-in scheduling tool with Google Calendar and Outlook sync
- Custom CSS on paid plans
Pricing: Fillout’s Free plan includes unlimited forms, unlimited seats, and 1,000 responses per month. The Starter plan costs $15/month for 2,000 responses. The Pro plan costs $40/month and adds 5,000 responses, branding removal, and custom CSS.
Pros:
- 1,000 responses per month is the highest free ceiling on this list
- Unlimited forms and seats on Free
- Conditional logic and scoring included on Free
- Modern, clean design out of the box
- Strong database integrations with Airtable and Notion
Cons:
- Not a dedicated quiz or lead generation tool
- No AI quiz generator on the Free plan
- Branding removal requires the Pro plan at $40/month
- Advanced automation workflows have a steeper learning curve than the basic builder suggests
- Less quiz-specific than tools built for lead generation
Verdict: Fillout is the right choice if response volume is the main constraint and integrations or quiz-specific features are not a priority. Its 1,000-response free ceiling is the highest on this list. For lead generation specifically, though, Interact’s quiz format, 40% lifetime conversion rate, and purpose-built opt-in form make it the stronger option for marketers focused on building an email list.
Best for: teams that want the highest response ceiling of any free plan on this list and don’t need built-in AI quiz generation.
| Fillout Free Plan | |
|---|---|
| Forms | Unlimited |
| Responses per month | 1,000 |
| Lead capture | ✅ Yes |
| Integrations | ❌ No |
| Branding | Fillout branding |
Which one is actually right for you
If lead generation is the main goal and you want a quiz built specifically for that, Interact’s Free plan gives the clearest path: 2 quizzes, 100 completions, and an opt-in form, with no time limit on how long you can stay on it. If you need more completions before paying anything, Fillout currently offers the highest free ceiling on this list, just with less of a marketing-specific feature set. And if quizzes are one piece of a bigger funnel involving payments or calculators, involve.me is worth a look before anything else on this list.