Here are the steps to make an Instagram quiz.
Instagram is the second-largest social network and people love taking quizzes on Instagram. With interact quiz maker you can create your own quiz for Instagram and promote it within the platform. People can take the quiz using Instagram's built-in browser for a super seamless experience. You can use your Instagram quiz to grow your email list and make product sales.
Step 1: Make a personality quiz your Instagram audience will love
Here's how to make a quiz your followers will love.
First, determine who your followers are. For example "Fashionistas" or "Style Gurus" or "Brand Consultants"
Second, make a quiz with a title in the format of "Which (Blank) Are You?" where the blank is the type of audience you have. So it would be "What Kind of Fashionista Are You?" or "What's Your Style Personality?" or "What's Your Brand Style?"
Third, write a short description and add a cover photo that are enticing. We found that a good quiz short description should build anticipation. So you'd say "Uncover the secret language of brand archetypes t attract your ideal clients" (which I stole from the quiz pictured to the right).
The key to making a great Instagram quiz is to build it for the people who already follow you, do that and you're off to a great start.
Write 5-7 questions like the ones you'd put on an Instagram poll
Quiz questions are amazing, everyone loves answering them and Instagram even made their own polling tool so people can ask their followers questions.
When you make your Instagram quiz you want to follow the same principles you would if you were polling your followers, but you just come up with 5-7 questions.
Each question should help you learn something about your followers so you can assign them an accurate personality at the end of your quiz.
If you're struggling to come up with good questions for your quiz or don't know where to start, check out our list of quiz questions you can use.
With your quiz questions, don't overthink things, just be open and fun, that's what works best.
Create 3-5 personality outcomes
When people finish your quiz they'll be shown a personality outcome, this is their result for the quiz.
To create personality outcomes, you want to divide your followers into their distinct personalities. So in the example we're following of "What's Your Brand Personality?" these are the various personality types of the brands that you work with.
Every result should be very positive, and always tell people how great they are. If you think about all the quizzes you've taken, you might notice that every result is very positive and that's on purpose because positive results get shared more.
In your results you should also link to relevant pages on your website or recommend products to people based on their personalities. Because quiz results are so personal, these recommendations carry a lot of weight and people will often purchase for no reason other than getting told to buy something from the results of a quiz.
Connect the questions and the personalities to make the quiz logic
The way personality quizzes work is that every question has multiple answers and every answer corellates to one or more of the results (personalities). As someone takes your quiz they answer questions and tally up points in the background (you can think of a corellation as a "+1" points). Once that person finishes taking the quiz they are shown the result that they got the most corellations for. way
(Optional) Set up your quiz to grow your email list
Quizzes can be one of the most effective email list-building tools that exists. They average a 50% conversion rate, meaning that half of the people who take your Instagram quiz will get on your email list.
That's pretty incredible, and the reason so many people opt-in after taking quizzes is because quizzes have a contextual opt-in call to action, meaning that the form would say something like "Enter your email to see your brand style and get tips on how to use your style to your advantage" when you're taking a "What's Your Brand Style?" Quiz.
Because the quiz asks for an email opt-in and makes it relevant to the quiz the person is taking anyways, it can lead to super effective list growth.
Style your quiz to match your brand personality
Interact quiz maker gives you styling options to make your quiz as unique as your brand is. You can change colors, fonts, images, and sizes to make your quiz really stand out.
People will take your quiz right on their phones inside of the Instagram web browser so making your quiz stand out and be different will help keep everyone who is taking your quiz interested and not distracted by whatever else they might be browsing.
Set up your quiz results to link to your website
Personalized recommendations are really powerful. A personal recommendation for a product sells 3 times more than a generic offer on a website.
With quizzes you can make a personalized offer to every single person who takes your quiz on Instagram because each unique result of your quiz has its own button that can be used to link to products and services.
You're basically getting the same kind of powerful recommendation technology that tech giants like Amazon use, except it's even better because with a quiz people actively want to see your offers and are asking you to show them products and services that are right for their personality.
Some of the best Instagram quizzes I've seen link directly to a single product, a category of products, or a consultation page from the results of the quiz.
Step 2: Add a link to the quiz in your Instagram bio
In order to get people started with a place to find your quiz you'll want to add a link in your bio. Instagram still only allows actual links from your bio so this is the only place people can go and click the link and then take the quiz right in the same place.
If you're actively doing Instagram marketing and engaging with other people in your industry, you'll have a lot of potential customers looking at your profile so you want it to be done well.
Having a link to a quiz is a great way to make your profile stand out from the crowd and set yourself apart so that when those potential customers do look at it they'll see something different and be interested in learning more about what you do.
I recommend using a link that goes to your site like mysite.com/quiz so that you establish trust.
Use a tool like linktree to let people choose options
There is an awesome free tool called linktree that lets you allow people to choose between multiple options when they click your Instagram bio link. That way you can do more than just offer the quiz, if someone was trying to get to your website they could still do that.
Setting up something like this lets you give people the options they want, if they're just looking to get ahold of you or check out your site and have already decided they want to work with you then you have a link to your site or to an offer.
If they aren't quite ready and need some convincing then you have the quiz link and when people take the quiz they get to see what kinds of things you have to offer and will get a sample of the work you do before jumping in.
This type of system turns your Instagram profile into a business marketing machine.
Step 3: Promote your quiz as an Instagram post and Facebook ad
Instagram quizzes can really benefit your business, or just be amazing fun, but they don't do you much good if no one sees them.
The first way to promote your quiz is to make it an organic Instagram post. This way the people who follow you will see it and be alerted that you have posted the quiz.
You can point people to take the quiz by checking the link in your bio or by printing the whole quiz link in the post itself (just know that in the post it won't be a clickable link).
I recommend posting a photo that looks like the one on the cover of your quiz itself so that there is a continuity between the post and your actual quiz.
Boost with ads for more quiz goodness
Since you can now run Instagram ads through the Facebook ads dashboard, and Facebook has one of the best ads dashboards ever invented,
Quizzes naturally do super well on social media because they are so popular on their own. Running them as ads works super well because people will take them and share them even when they are ads.
Instagram quiz ads are pretty much the same in format as Facebook ads, and we have a full guide on using quizzes as Facebook ads.
The general idea is that your quiz ad should look like the quiz itself because quizzes already draw people in at such a high rate and that way when people click on the ad to take the quiz they'll see the same thing on the link that they do on the ad.