Instagram is harsh towards marketers, making it difficult to drive meaningful ROI. Much like the early days of Pinterest, there are terms against posting products and linking out is tough to do. However, given that quizzes are ever-popular and you can’t put them directly into Instagram posts, there must be some solution here.
The best you can really do with quizzes on Instagram is to put up a post letting people know you have a quiz and then putting the link in your bio.
For example, here’s a post about a style quiz that refers to having a link in the bio. This isn’t perfect, but it’s effective, and leads to users posting their own results on Instagram and other networks.