Kary Perry has used multiple quizzes in her business over the last 5 years, and she continues to use them for email list growth. Her current signature quiz is titled “2026 Business Glow Up Quiz” and it helps you identify what your business needs to glow up in 2026. The quiz grows her email list on autopilot and recommends the right offers from her business to each quiz taker.
She integrates her quizzes directly with Kit from Interact so leads are automatically segmented and added to Kit where she can offer personalized follow-ups for each quiz outcome. The quiz is embedded into a Showit page on her website so people stay on her domain to take the quiz, and it’s branded really nicely.
I really appreciate how Kary’s quiz strategy has evolved over the years to match what her audience wants. When we spoke on the Interact Podcast, she talked about how she’s used different quizzes depending on what the audience needs at different times, and how the quizzes she’s created have always had the common goal of guiding potential customers to the right resources so they can have an optimal, personal, experience, from the very beginning of their interaction with Kary.