Interact Blog

Henry’s House of Coffee Converts 9% of Quiz Takers into Customers

Back in 2021, I got one of the kindest unsolicited emails ever from Hrag Kalbejian, owner of Henry’s House of Coffee. If you know Hrag, or have ever met him,…

Case Studies

4 min read

Enji Generates 100 SAAS Leads a Month with an Interact Quiz

“We get about 100 people a month signing up for our email list just from the quiz alone, and that’s without putting any money behind it. Even though people can…

Quiz Tutorials

6 min read

Quiz Resource Hubs are Now the Leading Strategy for Top Brands

Quiz Resource Hubs are now the top strategy for quizzes and interactive content among leading brands. In 2025, the strategy was validated by Content Marketing Institute, who awarded Direct Energy…

Case Studies

2 min read

Columbia University Runs a Periodical News Quiz with Interact

The News Quiz is such a brilliant format. It’s been popular since the 1700’s and least, when Irish Pubs would host a weekly quiz night that was the place to…

Case Studies

5 min read

Atlassian Uses Interact Quizzes to Create Differentiated Content

I recently interviewed Sarah Goff-Dupont, Content Writer and Storyteller for Atlassian. She shared some deep insights into how Atlassian uses quizzes to create highly differentiated content, even in very competitive…

Case Studies

5 min read

The Habit Ayurveda Got 170,000+ Leads With an Interact Quiz

“Almost 600,000 people have taken my quiz, and 170,000 have opted in to become leads.” Carly Banks, Founder of The Habit Ayurveda I recently had the pleasure of interviewing Carly…

Quiz Tutorials

5 min read

Use quizzes as a scalable discovery and education tool at the top of the funnel

Quizzes are often an effective way to reach new people and be discovered, while simultaneously educating those people about your products and services. Using quizzes at the top of the…

Quiz Tutorials

4 min read

Examples of Different Ways to Embed Quizzes

Utah.gov Embeds their quizzes into a resource hub of their website Utah.gov has a section for quizzes on their website. They have a main page that links to each individual…

Quiz Tutorials

4 min read

How do I get my quiz to actually convert leads into customers?

Several key parts of a quiz funnel contribute to whether or not it will actually convert leads into customers. Here they are in no particular order of importance. Your Quiz…