Interact Blog

White Eagle Resort Uses Interact to Automate Sales While Building Genuine Customer Connections

White Eagle Resort is a 115 year old resort operating on the shores of beautiful Lake Vermilion in Minnesota. I interviewed Co-Owner Steph Lantry, and we talked about how they…

Case Studies

3 min read

NASA Fosters Human Connection with an Interact Quiz

NASA worked with Naomi Crellin founder of storycraft LAB to create a quiz experience at Comic Con that was truly innovative and engaging. I interviewed Naomi to hear the behind…

Case Studies

3 min read

Michelle Shapiro Generates Leads from Instagram with Interact Quizzes

“The completion rate of my quizzes and the conversion rate is so high, and I think that’s because Interact is a great software” Michelle Shapiro, Founder at Michelle Shapiro Nutrition…

Case Studies

3 min read

Henry’s House of Coffee Converts 9% of Quiz Takers into Customers

Back in 2021, I got one of the kindest unsolicited emails ever from Hrag Kalbejian, owner of Henry’s House of Coffee. If you know Hrag, or have ever met him,…

Case Studies

4 min read

Enji Generates 100 SAAS Leads a Month with an Interact Quiz

“We get about 100 people a month signing up for our email list just from the quiz alone, and that’s without putting any money behind it. Even though people can…

Quiz Tutorials

6 min read

Quiz Resource Hubs are Now the Leading Strategy for Top Brands

Quiz Resource Hubs are now the top strategy for quizzes and interactive content among leading brands. In 2025, the strategy was validated by Content Marketing Institute, who awarded Direct Energy…

Case Studies

2 min read

Columbia University Runs a Periodical News Quiz with Interact

The News Quiz is such a brilliant format. It’s been popular since the 1700’s and least, when Irish Pubs would host a weekly quiz night that was the place to…

Case Studies

5 min read

Atlassian Uses Interact Quizzes to Create Differentiated Content

I recently interviewed Sarah Goff-Dupont, Content Writer and Storyteller for Atlassian. She shared some deep insights into how Atlassian uses quizzes to create highly differentiated content, even in very competitive…

Quiz Tutorials

5 min read

Use quizzes as a scalable discovery and education tool at the top of the funnel

Quizzes are often an effective way to reach new people and be discovered, while simultaneously educating those people about your products and services. Using quizzes at the top of the…