Product Recommendation Quiz Examples

Consumers are 10 times more likely to make a purchase when presented with fewer options [1]. A product recommendation quiz is the absolute simplest way to make personalized recommendations and take advantage of that statistic. Here are examples of how brands actually use product quizzes to increase sales.

Esker Beauty: Body Skin Type Quiz

Esker beauty is a skin care brand for your body skin. They have a quiz that identifies your body skin type and then recommends a set of products for your particular skin type. The quiz also has list building built into it.

The quiz starts off with profiling questions to determine what the best products would be based on demographic data.

Then it switches over to questions that are about beauty specifically so the quiz can begin to segment the results based on skin-care specific criteria

After the questions there is an option to join Esker Beauty’s email list, so you can receive updates from them if you would like

After the opt in form, whether you opt in or skip, you are shown your skin type, with a CTA button to see the exact product recommendations for your type.

Then it links to a product collection on Shopify so you can see all the products that are the right fit for you based on your skin type.

I really like how this quiz is set up. It exemplifies the way you can effectively recommend products while also drawing in the quiz taker by asking questions that are relevant to the thoughts and likely concerns of the customer base.

Sol Cleanse: Which cleanse is right for you?

Sol Cleanse offers a variety of cleanse options for different people based on their goals and preferences. This cleanse recommendation quiz helps each person find the right one instead of having to read through all the descriptions.

Pusheen: What kind of Pusheen are you?

Pusheen actually has a number of quizzes on different topics as you can see below, but let’s focus on their flagship quiz “Which kind of Pusheen are you?” because it represents a very common use case for product recommendation quizzes, which is to help people connect at a personal level to a product from a set of products that are all in the same category but differentiated.

The questions are phrased using the perspective of the actual Pusheen, a clever way to get people hooked into the quiz and make it interactive for the quiz taker.

There is a mix of image and text questions and answers, as well as select multiple options questions. The questions range from directly about the products to more about the person taking the quiz. Question psychology would tell you that you want a varied set of questions that all tie back to the products being offered at the end of the quiz.

The use of product images in the questions is great signaling and use of the existing imagery from the Pusheen brand. It’s a smart way to make the questions both engaging and priming the customer for their recommendation at the end.

After the questions there is an opt-in form that integrates with Klaviyo or any other email software you might be using. This is a great way to build your email list for those who might not be ready to purchase right away but are interested in hearing from you.

At the end I’m shown my result, in this case the Pusheenosaurus, there is a description for my personality type that matches up to the product, which ties it all together and connects me to the product at a human level.

Common Era: Goddess type quiz

This quiz connects your goddess personality to jewelry that matches. It’s a very smart way of connecting personality type to product recommendations.

When you click to take the quiz it asks you questions that are relevant, personal, and interesting to ponder.

Some of the questions are closely related to the topic of the quiz and others are more general. This one is more closely related since it deals directly with the Goddess types.

After you answer the questions, the quiz prompts you to opt in if you’d like to hear more from Common Era. Also you get a discount if you subscribe.

After you opt in you are greeted with your result. It starts by opening up with the title of the result. It’s set on a background with an image of a piece of Jewelry representing that result.

Then it immediately jumps into “About you” but in context of which quiz result you got. This is a beautiful way to draw people in, who doesn’t want to hear “About you” especially when you just answered questions about yourself.

After the About section it jumps over to the “About Medusa” section where it further relates the person to their personality type and therefore their result personality type.

Then the result continues with product recommendations for the Medusa type. Now that the quiz taker has seen how their result connects to them as an individual they can now see products chosen particularly for their personality type.

Then there are customer photos of the products, which is super smart because it personalizes the pieces for the individual who is getting this result and helps them see the products in real life.

After the customer photos there is a panel to see the other results that you could have gotten with links to explore those. This way if someone felt like their result was a little off they can see the tangential results, or just explore if they are curious!

Then you get a follow up email with your result again, and it contains a re-iteration of the outcome along with the product picks for that outcome.

Henry’s House of Coffee: Coffee Matchmaker

Such a cool use case for a product recommendation quiz. Recreating the in-store product recommendation experience online. To make this quiz, Henry’s House of Coffee recalled decades of learning about how to recommend coffee to create a five question product match maker quiz.

The quiz asks about where you are in your coffee journey, ensuring that recommendations will be calibrated to the level of specificity the customer has in regards to coffee.

It also asks about preparation style, since that will impact what kinds of beans are recommended.

And the quiz also asks about flavor profiles because it’s important to be able to recommend beans that match the flavor preferences of the customer.

After the questions there is an opt-in form that collects lead information from the person taking the quiz if they would like to get a discount and join the Henry’s House of Coffee email list.

Then the results are revealed, in this case I got a medium and nutty recommendation

And I’m shown the products that match my taste profile. These are set up as Shopify collections so I can come back and access them later even if I don’t buy right away.