Interact Blog

How Jenna Kutcher’s Quizzes Have Gained Over 105,000 Email Subscribers

The following is a first-person account of the power of quizzes for email list growth and business growth from Jenna Kutcher. Jenna’s been using Interact Quizzes since 2017, and we’re…

How to Generate Leads from Instagram with a Quiz in 2026

To generate leads from Instagram in 2026, post about the topic of your quiz, or about the quiz itself. Then have people comment the word “Quiz” and set up a…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quizzes for B2B

3 min read

How to Use Quizzes in B2B Marketing

As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…

Case Studies

2 min read

Henry’s House of Coffee Personalizes Coffee Recommendations with a Quiz

Henry’s House of Coffee has a quiz that’s a great example of a product recommendation quiz. Find out how they got a 68% conversion rate!

Quiz Tutorials

6 min read

List of Best Quizzes Organized by Topic

Check out these real-life quiz use cases to see how a quiz truly works in any industry!

4 Best Tools to Grow Your Email List in May 2026

My name is Josh, I run a company called Interact, and talk to content-led business owners every single day. They share with me what is actually working for email list…

Quiz Tutorials

3 min read

Using Quizzes to Build your Owned Audience (Email List)

The value of an owned audience seems to go up every year. Platforms are changing at an increasing pace, and it’s neck-breaking to try and keep up. Which doesn’t mean…

Case Studies

2 min read

Makhosi’s Consciousness Quiz Has Converted at 60-70% for Five Years Straight

Makhosi Hefisah Nejeser is an oracle and mentor to founders, executives, and high-achieving entrepreneurs navigating pivotal transitions in their businesses and lives. As seen in NBC, CBS, Entrepreneur, and Apple…

Quiz Tutorials

6 min read

What Kind of Quiz Should I Create for My Audience?

Here in-lies the biggest bottleneck to adopting quizzes for email list growth. The knee-jerk reaction from the vast majority of people, even seasoned creators with millions of followers is “what…

Quiz Tutorials

2 min read

Using Quizzes to Collect Customer Insights for Product Decisions

A skin care brand deciding on new product lines based on answers to quiz questions. A business strategist deciding on product positioning based on quiz outcomes their audience is getting….

Case Studies

5 min read

Atlassian Uses Interact Quizzes to Drive Engagement and Increase Share of Mind

I recently interviewed Sarah Goff-Dupont, Content Writer and Storyteller for Atlassian. She shared some deep insights into how Atlassian uses quizzes to create highly differentiated content, even in very competitive…

Quiz Tutorials

3 min read

Quiz Marketing Strategy I’ve Learned from 13 Years of Advising Customers

This year marks year 13 of running Interact, and over those 13 years I’ve always done quiz marketing strategy calls with customers. Every single week I do at least one….

Case Studies

3 min read

How Direct Energy Canada Generated 80,000+ Quiz Completions

Direct Energy Canada is one of Alberta’s largest energy retailers. Over the past two and a half years, their marketing team has built a quiz strategy using Interact that has…

Quiz Tutorials

4 min read

Email List Growth with Quizzes in 2026 (Website, Instagram, YouTube, Podcast)

Interact started in 2013 because a client asked us to put a quiz on his website so he could collect more emails. Back then, as it is today, the value…