Case Studies · 9 min read How Jenna Kutcher’s Quizzes Have Gained Over 105,000 Email Subscribers The following is a first-person account of the power of quizzes for email list growth and business growth from Jenna Kutcher. Jenna’s been using Interact Quizzes since 2017, and we’re…
List Building · 10 min read Quiz Conversion Rate Report 2026: The 40% Benchmark Has Stayed Consistent Since 2014 Interact’s average quiz start-to-lead conversion rate has stayed around 40% since 2014, even as traffic sources have shifted from Google search toward social media, podcasts, YouTube, and AI. This report breaks down the 40.1% lead benchmark, 65% completion rate, industry averages, and the two biggest factors behind quiz performance.
Case Studies · 2 min read Henry’s House of Coffee Personalizes Coffee Recommendations with a Quiz Henry’s House of Coffee has a quiz that’s a great example of a product recommendation quiz. Find out how they got a 68% conversion rate!
Quiz Tutorials · 5 min read How to Generate Leads from Instagram with a Quiz in 2026 To generate leads from Instagram in 2026, post about the topic of your quiz, or about the quiz itself. Then have people comment the word “Quiz” and set up a…
Quiz Tutorials · 6 min read The Best Quiz Questions to Ask for Highest Engagement People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…
Quizzes for B2B · 3 min read How to Use Quizzes in B2B Marketing As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…
Quiz Tutorials · 6 min read List of Best Quizzes Organized by Topic Check out these real-life quiz use cases to see how a quiz truly works in any industry!
List Building · 3 min read The Stages of Email List Growth for Creator Entrepreneur Businesses I still hold firm to the belief that creator-led businesses can succeed in 2026. Yes, AI is an absolute mess and disrupted website traffic. Yes, algorithms shift all the time…
Form Questions · 3 min read 8 Contact Form Questions to Start Building a Relationship with Customers The humble contact form often gets overlooked as just a way for people to reach out. But it’s an important point in your relationship with a potential customer. If someone…
Survey Questions · 4 min read 10 General Customer Feedback Survey Questions to Learn what Your Customers Want and Need The whole point of a customer survey is to understand what your customers want and need from you. If you don’t know what they want and need, or you ignore…
Quiz Tutorials · 2 min read The Best Quiz Ideas for Coaches and E-Commerce Fifteen quizzes from Interact customers that bring in leads from Instagram, YouTube, podcasts, and websites, plus the title patterns they share and why outcomes make good segments.
Quiz Tutorials · 3 min read When to Hire Someone to Help Create Your Quiz Hiring help can make sense for quiz setup, design, and email connections, but the writing should stay yours. Here is what to do yourself, what to hand off, and how to brief the person you hire.
Quiz Tutorials · 3 min read When Should You Create a Second Quiz? A second quiz makes sense when you serve more than one audience, want more quizzes to share on social media, or hear several audience questions that fit a quiz. Here is how to decide, using a career coach as an example.
Quiz Tutorials · 2 min read Your Quiz Results Should Deliver What You Promised Someone who opts in to see their quiz results should get the answer they came for. Here is how to write results that deliver on the promise in your title, explain why the result fits, and give a useful next step.
Quiz Tutorials · 4 min read How to Test Your Quiz Before You Launch It Before you launch your quiz, check the basics yourself. Then send it to a few friends you trust and ask them to go through it with fresh eyes. Sometimes that’s…
Quiz Tutorials · 4 min read What If Someone Fits More Than One Quiz Result? A quiz taker may see themselves in several outcomes. Here are three ways to handle it, depending on whether they want to explore other results, see their top matches, or understand their level in different areas.