What does your branding say about your biz?

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Find out what your company's verb is.

Quiz Questions

• 1.
  Which is the most vital to your business?

  • A.
    Powerful collaborations

    (Correlates to: Launch)
  • B.
    Constantly innovating

    (Correlates to: Spark)
  • C.
    Achieving results

    (Correlates to: Manifest)
  • D.
    Educating others

    (Correlates to: Illuminate)
  • E.
    Delivering inspiration

    (Correlates to: Empower)
• 2.
  Which brand's style would you align with most?

  • A.
    Image Source

    Nike

    (Correlates to: Manifest)
  • B.
    Image Source

    Slack

    (Correlates to: Spark)
  • C.
    Image Source

    TED Talks

    (Correlates to: Illuminate)
  • D.
    Image Source

    Honeybook/Rising Tide Society

    (Correlates to: Empower)
  • E.
    Image Source

    Squarespace

    (Correlates to: Launch)
• 3.
  How do you measure your company's success?

  • A.
    ROI & Analytics

    (Correlates to: Manifest)
  • B.
    # of projects launched

    (Correlates to: Launch)
  • C.
    Strength of our network

    (Correlates to: Empower)
  • D.
    Being the first to market

    (Correlates to: Spark)
  • E.
    Visibility and brand awareness

    (Correlates to: Illuminate)
• 4.
  Your branding style is...

  • A.
    Bright and fun

    (Correlates to: Spark, Launch)
  • B.
    Edgy and ground-breaking

    (Correlates to: Spark)
  • C.
    Powerful and straightforward

    (Correlates to: Manifest)
  • D.
    Witty and smart

    (Correlates to: Illuminate)
  • E.
    Uplifting and inspiring

    (Correlates to: Empower)
• 5.
  If your brand was a character from FRIENDS, it would be...

  • A.
    Joey

    (Correlates to: Spark, Manifest)
  • B.
    Chandler

    (Correlates to: Empower)
  • C.
    Phoebe

    (Correlates to: Spark, Launch)
  • D.
    Rachel

    (Correlates to: Launch, Manifest)
  • E.
    Ross

    (Correlates to: Illuminate)
  • F.
    Monica

    (Correlates to: Illuminate, Launch)
  • G.
    No idea!

    (Correlates to: )
• 6.
  Your company is most closely tied to...

  • A.
    thinking

    (Correlates to: Illuminate)
  • B.
    feeling

    (Correlates to: Empower)
  • C.
    seeing

    (Correlates to: Spark)
  • D.
    doing

    (Correlates to: Manifest)
  • E.
    speaking

    (Correlates to: Launch)
• 7.
  Which outlet would you most like to get a shout-out from?

  • A.
    Inc.

    (Correlates to: Spark)
  • B.
    NPR

    (Correlates to: Illuminate)
  • C.
    Mashable

    (Correlates to: Launch)
  • D.
    Seth Godin's blog

    (Correlates to: Empower)
  • E.
    Fast Company

    (Correlates to: Manifest)
• 8.
  Which US city matches the vibe of your work?

  • A.
    New York

    (Correlates to: Manifest)
  • B.
    San Francisco

    (Correlates to: Spark)
  • C.
    Washington D.C.

    (Correlates to: Illuminate)
  • D.
    Austin

    (Correlates to: Empower)
  • E.
    L.A.

    (Correlates to: Launch)
• 9.
  Your brand colors are...

  • A.
    Solid neturals

    (Correlates to: Illuminate)
  • B.
    Brights

    (Correlates to: Spark, Launch)
  • C.
    Primary colors

    (Correlates to: Manifest)
  • D.
    Black and white

    (Correlates to: Illuminate)
  • E.
    Deep and muted

    (Correlates to: Empower)
• 10.
  You be most likely to use _____ in your branding images.

  • A.
    A cup of coffee

    (Correlates to: Launch)
  • B.
    A person celebrating

    (Correlates to: Empower)
  • C.
    A travel destination

    (Correlates to: Manifest)
  • D.
    A celebrated (s)hero

    (Correlates to: Illuminate)
  • E.
    A laptop

    (Correlates to: Spark)

Quiz Outcomes

• 1.
  Illuminate

  illuminate verbil·lu·mi·nate | \i-ˈlü-mə-ˌnāt \: to supply or brighten with light: to make luminous or shining: to enlighten spiritually or intellectually: to make illustrious or resplendent Synonym: "ELUCIDATE" : to make clear ✩ Your work educates people and opens others' eyes.
• 2.
  Spark

  spark verb/ spɑːk / : emit sparks of electricity.: to ignite or provide the stimulus for (an event or process).: to kindle, animate, or stimulate (interest, activity, spirit, etc.) ✩ You get things going, launching others into action.
• 3.
  Launch

  launch verb/lɔːn(t)ʃ/ : start or set in motion (an activity or enterprise).: to send (something) on its course. ✩ You are the guiding force that ushers new ideas and projects into the world.
• 4.
  Empower

  empower verb/ɪmˈpaʊə,ɛmˈpaʊə/ : give (someone) the authority or freedom to do something.: make (someone) stronger and more confident, especially in controlling their life and claiming their rights.: to encourage and support the ability to do something. ✩ You give vital inspiration to spur genius and action.
• 5.
  Manifest

  manifest verbman·i·fest | \ˈma-nə-ˌfest \ : to make evident or certain by displaying: to show (a quality or feeling) by one's acts or appearance; demonstrate. Synonym: "substantiate" : to establish by proof or competent evidence ✩ You are out there doing the work, getting it done, and making things happen.