Quiz Tutorials

I always tell people to make their quizzes about whatever their customers are thinking. But the question is then “what are they thinking about?” And there are two parts to…

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

This week I had a conversation with Julie Bjelland about connections and authenticity. Those topics have been coming up more and more recently. An intelligent hypothesis would be that its…

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

At Interact many of our customers are creative writers. For us, search can be a huge boon to growth. We create great written content and search (plus ChatGPT), index our…

I’ve been reading Jim Murphy’s Inner Excellence book. He talks about how what you think about creates a neural pathway in your brain. Meaning, the more you think about something,…

Your coaching business lives or dies on fresh leads. You need new people to come into your business to stay alive at the least and to grow at the most….

So you’ve got a great funnel built out. People love your products, they love getting your emails, they love buying things you create or recommend. The relationship between you and…