Learn the way to create your own buzzfeed-style quiz for your brand and on your website
Buzzfeed makes really popular quizzes that most of us have probably taken. They give people the ability to create quizzes, but those quizzes must be on the Buzzfeed website and they cannot be used for your own business. Interact quiz maker gives you the ability to create a Buzzfeed-style quiz that you can use on your own website and social media. You can also use your interact quiz to grow your email list and personalize your website.
Part 1: How to choose a quiz topic
When creating your own quiz you'll need to decide what it's about.
With interact quiz maker you can choose from pre-made quizzes based on what's already popular in your industry so you know you'll have a popular quiz right away.
You can sort the templates by industry so you only see ones that relate to what you do, and then you can see the highest converting ones that are most popular.
Every template we've created is hand-crafted using analytical data put together from the 49,000 quizzes that have been built on interact so you're guaranteed to find one that works well for you.
If you choose to create a custom quiz you can also start totally from scratch and build your own that's completely unique to your business and brand.
Part 2: Writing your quiz title
Whether you choose a quiz template or create your own custom quiz, you'll want to make sure the title is optimized for getting the most clicks. Here are the two types of titles that work for personality quizzes like the ones on Buzzfeed.
Because there are only two types of titles that work really well for quizzes you don't have to choose between a bunch. If you can't make one work for your business or the type of quiz you want to make you can do the other one.
You can also customize your quiz design
Usually you want to make the quiz match your brand, and if you don't have a brand or are just making the quiz for fun you can simply leave the defaults on the quiz without having to worry about it - we already designed all interact quizzes to be the best and most engaging they can be.
Part 3: Creating your quiz questions
Everyone knows the reason we love Buzzfeed quizzes is because of the questions. Everyone wants to choose which exotic place they want to go, it lets us dream for a minute while taking the quiz at work.
And that's exactly what quiz questions shoul do - let people dream. Ask the types of questions that get people thinking about good things outside of their current situation, and they'll love answering them.
If you need some assistance thinking of questions, here are 50 quiz questions you can use.
When writing your questions the best way to get ideas out is to think of one person who would like taking your quiz and write the questions to them directly, this will lead to the best questions.
Part 4: Making the results of your quiz
Writing quiz results for fun quizzes designed for social traffic is an art form. I'll let you in on the secrets of how it works.
First, every single quiz result of a popular quiz is super positive and nice. This is on purpose, because people tend to share things about themselves that are good, so if you tell people good things they will share your quiz and it will get clicks.
Second, the average result length is 3 sentences. This is a short length on purpose because people have short attention spans and don't want to read through a whole story.
Third, result images are super important. When people share their quiz result the image from their result will be shown on the social post so you want to make sure it's catchy, like the polar bear pictured to the right.
Part 5: Creating the logic of your quiz so it's accurate
Here's how this works. (and I apologize if this ruins quizzes for you).
When you create a quiz every question has different answer choices you can pick from. Every answer choice corellates to one or more of the possible results of the quiz.
These corellations are like "+1's" for the results they associate with, and whichever result has the most "+1's" by the time someone finishes the quiz is the one that's shown as their result.
Part 6: Using your quiz to collect email addresses
Quizzes are one of the most effective and successful list building tools ever created. Because they automatically make people interested in what you are doing and people love quizzes, adding an email opt-in form to a quiz can lead to 50% of your quiz takers joining your email list.
The reason for such high opt-in rates is that the call to action on the opt-in form can be super relevant to the person who is taking the quiz. On the example to the right you can see it says "Enter your email o see your animal soulmate" "And get updates on our conservation efforts around the world"
If I'm taking this quiz on animal soulmates from The World Wildlife Fund, I'm definitely interested in helping preserve animals and I also want to see which animal I am.
By having this email capture be related to the actual quiz it becomes less of a "why should I opt in?" and more of a "actually yah, I do want to learn about animals."
*Interact quiz maker also integrates with all of the email marketing systems so your new subscribers go straight to your email list.
Part 7: Putting your quiz on your website
Interact quizzes can go anywhere on your website or landing page using an iframe code, just like a YouTube video.
We also have options to turn the quiz into a popup or announcment bar on your website, and choose which pages you want the quizzes to appear on.
By having the quiz live on your website it becomes part of your brand and anyone who takes the quiz will have to go to your website to take it.
This also gives the quiz a lot more credibility because it is connected to your company and your brand and looks just like it's built into your property.
Promoting your quiz on Facebook
There are two primary ways to promote quizzes on Facebook.
1. As a Facebook Ad Quiz
Quizzes are one of the most successful types of Facebook ads for many brands because they have so much natural popularity on the platform.
2. As a Facebook Quiz Post
You can also post your quiz organically to Facebook like the one that's pictured to the right. This can be done on all social networks and is a super effective way to create social content that your followers will love.
Your quiz will look beautiful on every device