Character quizzes are a type of quiz where you ask people questions and then show them their character result at the end of the quiz. You can adapt a character quiz to your brand by creating characters that relate to what your business does.
In this post we will look at a character quiz from Harley Jordan, who created a great “Are you a bunny, cat, deer, or fox?” quiz for her brand. Here are the steps to create a character quiz for your business.
Writing quiz titles
The title of a character quiz usually follows one of two formats.
- Which (character type) are you?
- Are you a (character), (character), or (character)
The first option builds curiosity by getting people to wonder which character they are. The second title builds curiosity by making people wonder which specific character they really are. Curiosity is a powerful thing. Use it to your advantage.
Need help writing your quiz title? use our free AI quiz title generator
How to write quiz questions
Questions in a character quiz are where you determine which character type someone is. Write these questions as you would speak in real life. There are two types of questions. We recommend 5-7 questions for character quizzes.
Text questions
Use text questions when your question is best represented in words. Examples of this are questions about personality or interests, not best shown in image form but best expressed as text on a page.
Image question
Use image questions and answers when your question or answer choices are best shown as pictures. Examples of this are when talking about events or activities, places, things, physical objects. Help people visualize the question or answer choice.
Need help generating questions? Use our free AI question generator
Write your quiz email lead generation form
Follow general best practices for quiz opt-in forms. Your goal here is not to just get as many subscribers as possible, but to actually build connect with people who do opt in so they are engaged subscribers.
Writing quiz results
The results of your character quiz should describe the character type in context of the person who would get this character type. Make your description positive, and if you offer suggestions, make sure to frame them as “you are doing great, now you can do even better by implementing (blank)”.
Remember that people respond better to positive outcomes than to negative. So if you want people to work with you, engage with your brand, or buy from you, make sure to keep your outcomes positive .
We have full instructions on how to write quiz results here and if you choose to redirect your quiz results to your own landing pages we have instructions on creating quiz result landing pages here.
Continuation and recommendations for each result
Promoting your quiz
Website header
The best way to promote your character quiz is in your website header. You can use our built-in announcement bar promotion, or implement the quiz as a menu item on your primary navigation.
Link in bio
The second best way to promote your character quiz is as a link in your Instagram bio. Link to your quiz and let people know they can take your quiz on your social posts.
Conclusion: Character quizzes are fun and help your business grow
People love to know which character type they are. You can build curiosity and motivate people towards action with a quiz that identifies their character type. It’s also a memorable experience for your customer, one that they’ll be likely to tell others about and be excited to share.