Here are the steps to create and run a quiz Facebook ad
Quizzes are one of the most effective forms of Facebook ads. We've heard countless customer accounts of companies getting their lowest cost lead generation from Facebook using quizzes, outdoing all the competition from ebooks, free offers, resource downloads, and webinar pages. This guide is made to help you create your own Facebook quiz ad.
Create a quiz for your Facebook ad
To make a high converting Facebook quiz ad there is a formula to follow for how to create it.
First, you define the audience you want to reach. So it might be "entrepreneurs" (like the example to the right) or it might be "business owners" or it might be "fashionistas"
Then, you make a quiz titled "What Type of (Audience Member) Are You?" where you name the audience member type in the quiz title.
So you'd end up with "What Type of Entrepreneur Are You?" "What Type of Business Owner Are You?" "What Type of Fashionista Are You?"
The reason for doing it this way is that everyone wants to find out more about themselves and a quiz that is formatted as "What Type of (Audience Member) Are You?" will promise to tell them about themselves.
Write 5-7 questions for your quiz
For Facebook quizzes, you'll want 5-7 questions to figure out what type of audience member someone is.
To write these questions, visualize sitting down with someone in your target audience and trying to figure out what their personality is.
Ask the same exact questions you would in person on your quiz. This will accomplish the goal of drawing the person in who is taking your quiz because they'll feel much more comfortable with you, knowing that you know the right questions to ask.
It will also make your quiz accurate because you are giving the same line of questioning that you would in real life and since you're the expert you'll be able to accurately assess what someone's type is.
Include text questions with image answers
Facebook is a visual network. There's a reason that the top-performing content on Facebook is always images, and it's because people engage with images much more than any other form of post.
When you write your quiz questions, make the question itself as text and then the answer choices as images.
The example to the right is perfect because it asks you what your ideal workspace is, and then represents each answer choice as a picture.
Most people will take your Facebook quiz on their phones, and having pictures for the answers will make for a much more natural experience because we are able to process images in our minds so much faster and therefore the quiz will be a more enjoyable and fun experience.
Ask for an opt-in at the end of the quiz
With interact quiz maker we have built-in email capture functionality that integrates with every single major email marketing and marketing automation system.
You can ask for an opt-in at the end of the quiz before the results are revealed.
Then you can segment your new leads based on which result they get on your quiz so you can send different emails to people based on which personality type they get in your quiz.
These opt-in forms often have a 50% or higher conversion rate because the opt-in is relevant to the quiz "Enter Your Email To See Your Type - And Get Personalized Help Based On Your Personality"
Since it's such a personal offer people actually want to opt-in to get more information.
Create quiz results showing people their personality
Once someone finishes your Facebook Quiz Ad and gets to their results they'll see which personality type they got.
The results of your quiz are the place where people will either click through to your website or share your quiz or both.
In order to maximize both of those opportunities you want to keep every single result positive and uplifting so you are telling every single person who takes your quiz that they are great.
People tend to share positive things about themselves a lot more than negative things, and we're much more likely to be in the mood to make a purchase if we're feeling good about ourselves, so you want to be really uplifting.
To be positive, just focus on all the good aspects of each personality when you describe it and avoid any negatives.
Build your Facebook ad creative based on your quiz
The ad should have most of the same elements as your actual quiz. The main thing that will change is the description above the image on the ad.
In this section you'll want to give some background on why it's important to know your personality type (it's because knowing your personality type helps you use your strengths and avoid your weaknesses).
For the photo on the ad (you should do a single photo ad) use the same cover photo as the actual quiz or take a screenshot of the quiz and feature that as the cover.
For the main title of the ad just use the same title of your quiz and use "Learn More" as the call to action on the ad.
Targeting: If you're already running Facebook ads with other offers then I highly recommend replacing the ads with your quiz. That way you'll get a side-by-side comparison of how the quiz is converting and get an accurate assessment of if it works or not.
If you don't have any Facebook ads audiences set up, then we recommend setting up a lookalike audience based on your existing customers and targeting them with the quiz.
Conversion Tracking: There are two options for conversion tracking with your quiz.
1. Use Facebook Pixel in your quiz. With interact quiz maker you can add the Facebook Pixel to your quiz and set up events for when people complete the quiz and have opted in. You can the create a custom conversion event in your Facebook ads manager for people who have reached the results and opted in and track your cost per conversion. With our pixel you can push events for anything from a quiz view to answering a question and you can use those to create custom re-targeting audiences as well.
2. You can redirect quiz results to your own landing pages. Then you'd know that if someone reaches one of those landing pages they have completed the quiz and opted in. If you use this option and use your own landing pages you can also add other tracking scripts and design those pages completely custom. Redirecting won't affect your lead generation within interact and you'll still be able to capture leads and segment them based on which result they get in your quiz.