First off, I must address the elephant in the room. School systems are to blame for giving us that twisted feeling in our stomachs when we hear the word “quiz” Every one of us has gone to class to hear “pop quiz” and suddenly decide that we need to go home sick for the day.
Okay, now that that’s over, I would like to commend the scores of universities who have stepped up and begun reconstructing our perception of quizzes by creating fun and innovative new uses for the quiz. Let’s take a look at three such uses that might spark your idea wheel to make something great for your school.
1. Pepperdine: Where should you study abroad?
Pepperdine is just plain cool because nearly all second year students at the University study abroad in places like London and Florence. Continuing on their coolness, they help students pick which place to travel to.
In search of slip-ups, I took the quiz to see how well the questions convey “cool” and couldn’t find any fault. Pepperdine did an excellent job of mixing up the questions, keeping them fun, and actually finding out valuable information from their quiz takers to provide an accurate result.
After clicking on delicious pictures of food (which is great fun), you are presented with your ideal place to study abroad. Again, Pepperdine executed perfectly, they include a beautiful image, a fun explanation, and most importantly a link to sign up for the study abroad program. That little link is so important, without it the quiz would just be fun, but with it the quiz is fun and useful.
The method Pepperdine used is fairly copyable for most universities. Because schools have so many programs, you can nearly always find a topic for which to create a fun quiz. For Pepperdine it was study abroad programs, but this would also work for clubs, sports, or even classes.
2. UC Davis: Which Famous Alumni are you?
On the UC Davis students Facebook page there is a permanent quiz titled “Which famous aggie are you?” which is awesome. The UC Davis quiz is admittedly simpler than the Pepperdine one, but it still accomplished something useful and is great fun.
The quiz is strategically placed on the student Facebook page, where prospective and current students are likely to visits. For high schoolers considering UC Davis as a college, the quiz gives them a personalized tie to the school, and for current students, the quiz acts as a built-in school pride booster.
If I had to pick one bone with the UC Davis quiz, it’s that there isn’t a follow-up link like the Pepperdine one offered. It’s always important to continue the conversation after a quiz. However, they did an excellent job of creating a relevant and enjoyable personality quiz.
3. Georgia Tech: How GT are you?
Georgia Tech has created several great quizzes and uses them to run contests. Originating from the student Facebook page, these quizzes are on fun topics from “How GT are you?” to “Which Mascot are You?” the school produces the quizzes and has students tweet out their results. Then they give away prizes to one of the students who shared the quiz.
This is a fun type of contest you might expect to see from a company like Coca Cola, and it’s great to see from a school. This method is probably the most replicable for your school. You’ll need some fun topics that your student body will click with and then just track the tweets that go out.
Our thanks to these awesome Universities for providing examples of how to use quizzes in a non-terrifying way.