On Instagram, you get one link. That link usually leads to a hub of offers: a course, a podcast, a book, coaching. A quiz works well as one of those offers because it can ask a few questions first and route people toward what’s actually relevant to them, instead of leaving them to sort through everything on their own.
Two accounts show what that looks like in practice: Sabrina Zohar, a dating and relationship coach with 1.9 million followers, and Dr. Sasha Hamdani, a board-certified psychiatrist and ADHD specialist with 993,000 followers. Both use a quiz as the personalized guide sitting behind their bio link.
Getting Found
The most common approach is adding the quiz as one of the links inside your link bio, sitting alongside everything else you offer. Sabrina Zohar does this with her “What Type of Lover Are You?” quiz, which lives right next to her course, her book preorder, and her podcast.
Dr. Hamdani takes it a step further. She keeps a dedicated Highlight labeled “Free Quiz” on her profile, giving it a permanent one-tap entry point beyond the link in her bio. Her link hub labels the quiz “QUIZ: WHERE SHOULD I START?” which removes any ambiguity about what it does or why someone would click it.
What the Quiz Promises Before You Start
Before asking a single question, both quizzes tell you exactly what you’re signing up for. Sabrina’s says three minutes, no judgment, real self-awareness. Dr. Hamdani’s says 45 seconds and promises a personalized plan at the end. Both give you a reason to finish before you’ve started.
That’s the template: say how long it takes, and tell people what they’ll walk away with.
The Questions
Both quizzes ask one question at a time, written in plain language rather than clinical terms. There’s no right answer to aim for. The questions are just getting people to describe their own experience in their own words, which is what makes the result feel personal when it arrives.
Neither quiz invented new psychology. Both translate an existing framework (attachment theory, ADHD subtypes) into the language their specific audience actually uses about themselves.
The Email Gate
Both quizzes ask for an email right after the last question, at the moment curiosity about the result is highest. That timing matters. Asking for an email before someone has invested any thought in the questions converts far worse than asking after they’ve already finished.
The Result
This is where the quiz earns the word “personalized.” Sabrina’s result page for “The Intentional Lover” opens with: “You feel like you’re doing everything right. So, why does dating feel so hard?” That’s not a label. That’s a mirror. The reader feels seen before they’ve read a single explanation.
Dr. Hamdani’s result page takes a different approach. The “Overwhelm” result leads with a Seinfeld meme captioned “IT’S TOO MUCH. IT’S TOO MUCH.” before getting to the actual explanation. The humor defuses any shame about the result before the clinical detail kicks in. Different tone, same underlying move: make the reader feel understood before you try to explain anything.
Where It Goes Next
A quiz that routes people to a generic homepage after the result is a missed opportunity. The strongest version connects the language from the result directly to whatever comes next, a course, a coaching offer, an app, so the next step feels like a continuation rather than a pitch.
That chain from Instagram bio link, to quiz, to result, to specific next step is what makes a quiz function as a real personalized guide rather than just a fun diversion.
Building Your Own
These two examples point to the same handful of decisions. Make the quiz easy to find in on your Instagram. Tell people upfront how long it takes and what they’ll get. Write questions in your own voice rather than a clinical one. Ask for an email after the last question, not before the first. Write a result that makes someone feel understood before it tries to sell them anything.
Get those five things right, and a quiz stops being just another link in your bio. It becomes the most personal thing a new follower encounters when they find you.