Want to see how popular your quizzes get on Facebook? Why not try for yourself at https://www.tryinteract.com?
Let’s face it, social media has become the most effective way of advertising digitally, and with Facebook at the forefront, it’s no wonder why businesses today allocate at least 28% of their spending towards social media advertising.
It’s an investment; but an investment worth taking, especially if it will help boost the activity of your quizzes which in turn will generate traffic on any company’s website.
With access to family, friends and followers at your fingertips, Facebook allows you to set a target audience. Through this particular audience and with the current craze in taking quizzes, the results of a single quiz can be shared among a handful of individuals that may want to follow suit. This kind of lead will spread like wildfire, and that kind of visibility for your company is incredibly hard to pass up.
Here is the three-step plan for promoting your quiz and using it to bring in targeted leads from Facebook:
Part 1. Selecting Your Target Audience
The first step in effectively promoting your quiz through Facebook would be to select the kind of audience you want to target based on your company’s marketing goals and values. Ask yourself these questions: What kind of audience do I want to attract? What is my audience interested in? Who are my Lookalike audiences? What are my audience’s thoughts on similar companies? These are the important questions you have to ask yourself. This will give you an idea on the kind of audience you want to target. Once you’ve figured that out, there are five ways to select audiences:
Targeting your audience based on their location will allow you to reach customers in key locations by country, state/province, city and zip code. This information is based on the location of an individual’s Timeline confirmed by their IP address. By targeting your audience based on location, you can even do it by the radius from a city. You can even exclude certain cities or zip codes you’re already targeting.
Targeting your audience by demographics can be done so by refining your target audience based on the information they’ve shared about themselves. This kind of information can range from their age, gender, relationship status, education, and the type of work that they do. Targeting your audience by demographic lets you choose the specifics, narrowing things down if you want to aim for a specific target audience.
Targeting your audience based on interests lets you pick out your audience based ideally on their interests, hobbies, and the Pages they like on Facebook. This information is gathered from an individual’s Timeline. The same information is also taken from keywords associated with the Pages they’ve liked, as well as the apps that they’ve used. It also takes into account the ads that they’ve clicked on, not to mention similar sources.
Targeting your audience based on behaviors focuses more on the activities that people on Facebook interact with based on the device they’re using. Behavior is also derived from purchase history or intentions (wishlists are a prime example), as well as travel preferences. Information on behavior is also gathered from someone’s activity, both on and offline.
Targeting your audience based on connections relies on targeting the people around other people. It simply narrows it down with who’s friends with who, gathering information based on mutual family or friends that may share similar interests in what’s being offered to an audience.
Advanced targeting is based on uploading a contact list of people you’d like to reach specifically. You can also target people on Facebook who have already visited your website. Lastly, there’s Lookalike Audiences. Creating a Lookalike Audience is simple. You can create one using either the fans of your Facebook page, a “A Custom Audience,” or a conversion pixel. Simply go to your “Audiences” tab in your Ads Manager and select Create Audience, then choose Lookalike Audience. From there, you can select a Facebook page, Custom Audience, or conversion pixel. Once you’ve chosen your customer group, select your audience size. You can start off by optimizing your Lookalike Audience for Similarity, which will show your ads to a smaller, more precise audience. You can then experiment with optimizing your audience size for Reach, which will show your ads to a larger audience. After selecting your audience size, your Lookalike Audience will be ready for use in ad targeting within 6-24 hours. Once it’s been processed, go to back to the Ads Manager and click the Audiences tab. From there you’ll find your lookalike audience and click Create Ad. Select your ad objective in the ads create tool and set up your ad. It’ll now be targeted to your Lookalike Audience.
It would also be a good idea for your company to look up what your audience “Likes” on Facebook. This will give your company a rough idea as to whether they’ve selected the correct audience or not. This will also give your company something to work with in terms of how flexible they can be with their customers. Lastly, you’ll want to gather information regarding your audience’s thoughts on similar companies. This will give you the competitive edge you need by compiling data on your competitors. Through your audience, your company will be able to figure out what works and what doesn’t for that particular audience. From there, you can make an attempt to cater to your customers by shaping things in a more audience-oriented approach.
Part 2. Setting Up Your Quiz Ad for Facebook
In a society where image is everything, look and presentation is crucial when it comes to promoting your quizzes on one of the largest social networks on the internet. Facebook is all about visuals; from people’s profile images to cover photos. How you want to promote your quiz on Facebook will depend heavily on how you present it. You want to make sure the images you use are the correct proportions, both for desktop and mobile device viewing. Incorrect image proportions can compromise the look and feel of your page. If a potential customer comes across a Facebook page promoting one of your quizzes and sees that the images used on the page are displaying improperly, it could easily frustrate them or turn them away. We want to avoid this at all costs. Make sure to play around with the dimensions of your images so that they all display correctly on both desktops and mobile devices.
Making Your Ads as Effective as Possible
There are a few miscellaneous tips for promoting quizzes that are unique based on how interactive quizzes are. Let’s take a look.
1. Be informal. It doesn’t hurt to be informal. Approach your audience the way anyone would approach anyone else naturally on social media. Make your company’s personality stand out. Make the ad feel as genuine as possible while also being concise. You only have a couple of seconds to catch the eye of your customers. Always include a call to action and make it clear what you want your customers to do. Imagery is important, so make a visual impact to boost your visibility. Include an image pertaining to your quiz, and ask questions that will potentially urge your customers to take your quiz. Don’t be afraid to ride the popularity of a well-talked about topic. At the same time, make use of credible sources as a way of keeping things relevant. The last thing you want is for the argument to stray away from the original subject matter.
2. Don’t be afraid to be controversial.
By all means, when it comes to promoting, be bold. Do not shy away from controversy, but at the same time, you have to be smart about it. If you want to employ the use of controversy, keep it at a low level. What is meant by this is selectively picking out subjects everyone can relate to, specifically targeting behavior, belonging and beliefs. This will draw people to either confirm or disapprove where a subject stands. The goal behind this? It creates a positive commotion. This kind of buzz will attract more people to your quiz. Controversy could help spur the popularity of a quiz if it splits its takers down a certain path. Coupled with accurate information that will keep the quiz on track, people are more than likely to argue both sides of a quiz, and how these results came about.
3. Go for the emotional angle.
Approach your audiences from a myriad of emotional angles. Playing on these emotional states will deliver varying results, but the end result we’re aiming for is providing for the customer based on their emotional needs. Happiness makes people want to share, either in what they’ve got or to share the happiness that they’re feeling. Sadness helps others to connect and empathize with others. Fear and surprise makes people desperate, urging them to find something to cling onto. Anger and disgust makes people more stubborn. These emotions are what drive customers. Take these emotions into account and apply them to your quiz. The emotional state a customer is in will play a significant role on the kind of quiz you’re supplying them with. If it plays on an emotion they are currently experiencing, it will be easy for them to engage in that specific quiz.
Writing the Best Headline
As attractive as your images may be, you won’t attract the correct audience unless you have something that will grab their attention. Put a focus on your company’s name with a short description on what they do or what kind of products or services they provide. Give your audience an idea of what they’re getting themselves into. Come up with specific titles that target your audience, for instance “Which (blank) are you?” where blank is “character from a movie” as an example. Another good example would be “How much do you know about (blank)?” where blank could be a subject of your choosing. In short, sell yourself through your quiz, but at the same time, keep it simple. Your job is to lure them in. With the right amount of content, your customers are sure to stay once you’ve gotten their attention.
Part 3.) Tracking Conversions and Calculating ROI
One important aspect of promoting your quiz on Facebook is adding a snippet of code from your company’s website in the section that will measure your conversions. Simply go to your Interact quiz results, and go to “Edit Description.” From there, click the “<>” button to switch to HTML and copy and paste the conversion pixel. After setting up your pixel conversion, Facebook allows you to optimize it for checkouts, registrations, leads, key page views, adds to cart, and other website conversions.
Let’s Put It All Together and Wrap Things Up
From a distance, Facebook can be seen as the quintessential source for social media, but from the eyes of a marketing perspective, it can be an essential tool for supplementing your quiz in an effort to accelerate lead generation. Advertising on social media lets your company touch base with its target audience as well as every social circle they’re a part of, making Facebook a vital source for promoting your quizzes. In turn, your quizzes will drive people to your website, converting them in the process and generating the kind of numbers your company is looking for. In the end, you also develop a relationship with potential customers, getting their attention with your quiz and maintaining their attention with the phenomenal products or services your company provides. It’s a win-win situation, and Facebook is there to help you do it.
Interested in launching your own quiz on Facebook? Create one at https://www.tryinteract.com now!