You're a Blossoming Brand!
As the name implies, a blossoming brand is well, chances are you are doing alright.
When people land on your website, they GET you. And that's exactly what you want to happen.
If you notice a disconnect or drop off in sales, try these tactics to get your mojo back.
Keep doing what you are doing.
Make a Pinterest board of stuff that inspires you.
Closely examine the websites of people you admire (But no copy cats!)
Find ways to let your attitude and outlook on life shine through in your copy.
And if you need help - reach out to a branding/design person that you trust.