3 Questions to Ask Yourself When Choosing an Email Marketing Platform  

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So, you’re a business owner looking to generate more leads, boost sales, and connect to your audience? 

One thing’s for sure: you’ll need to invest in more than just social media and word of mouth. 

While having a social media strategy is a great way to promote your business and build organic growth, when it comes to really growing an audience and meeting your bottom lines, you’ll want to invest in a more automated process. 

Insert: the power of email marketing! 

Why email marketing?

Email marketing is a powerful marketing channel. It’s also hands down one of the best ways to interact directly with your audience, promote your services, and ensure that you send the right message to the right people at the right time. 

Sending emails to your audience sets them up to take action. Whether they decide to delete, archive, or open it up, they will inevitably face a decision. This is more impactful than the endless feed we’re faced with on social media, don’t you think? 

On top of that, a good email marketing strategy will help you create meaningful relationships with your audience. Not only can you warm up your leads by giving them relevant information and insight into your business, you can also segment your list through personalized emails and offers

So, now that you’re in the know, the real question is, Which email marketing platform is the best one for you? We’ll get into that in just a minute! Read on to learn about three key questions you should consider when choosing the right platform. 

What is my ultimate goal? 

First thing first: When choosing email marketing software, it’s essential to know your why. 

It’s natural to be drawn to the best-looking platform, but more importantly, you should ask yourself, Can I achieve what I want to achieve on this platform? But first, you need to identify what it is you want to achieve. 

Are you looking to build your list? Span your message across multiple countries? Segment your audience for personalized offers and messaging? Will you need to tag products or link to your Shopify store? Ask yourself these questions before choosing a platform. 

Your goals will better determine which route is best for you. And if you’re just starting out and unsure where to begin, don’t worry—we’ve got you covered! 

Here are some key standout features to look for in an email marketing platform to cover your bases: 

  • Deliverability rate, which determines an email’s likelihood to end up in your audience’s inbox vs. their spam folder. 
  • The ability to create lists and tags so you can segment your audience.
  • The ability to set up automated campaigns (so you can generate leads and promote your offers while you sleep). 
  • Mobile optimization, because we are in a digital era, and many folks open emails on their phones on the go. 

…and that’s just the tip of the iceberg! Check out this article to learn which essential features to look for in an email marketing software system. 

Does it integrate with other software systems?

Next, make sure your chosen platform plays well with other systems. 

Your email marketing system is just one of the many tools in your marketing toolkit. So the more integration abilities you have, the better! Below are just a few examples of possible integrations you could have with your email marketing system: 

  • Linking to your e-commerce store 
  • Syncing with your CRM Software, which will help you do things like trigger a ‘customer birthday’ email campaign. 
  • Integrating with your blog so you can easily capture signups from wherever you’re hosting it and start building that list! 
  • And, of course, integrating with quiz-building software to help generate leads and sell products! 

If you’re wondering about that last one, Interact integrates with over 30 different email marketing automation platforms, making it super easy to capture leads from your quiz while seamlessly adding them to your existing email list. 

Can my business grow with this platform?

Finally, one of the most important questions when choosing the right EMS: Can my business grow with this platform? 

As an entrepreneur, constant growth and evolution is likely not a new concept for you. When making any decision for your business, a worthwhile question is, Will this help or hinder my growth?

As your business grows, you want your platforms to grow with it. While it’s great to start small and limit costs in the beginning, ultimately, you will start scaling! As you gain traction, sell more products or services, and build that list, you’ll need an EMS that can support robust tasks and automations. 

Choosing a platform may feel difficult, but trust me, it’s much more tricky to move a ton of historical data over to a new platform once you’ve outgrown an old one. 

My suggestion? 

When shopping around for the right mailer, look for ones that offer more subscribers, easier automations, and lead-nurturing tools. Learn more about some of the best email marketing services out there right now—and don’t forget to check that they integrate with us here at Interact! 

These questions will guide you when choosing the best possible option for your email marketing solution. 

Visit us at tryinteract.com to learn more about our integrations and how you can build out your email marketing strategy with a quiz.

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