The concept of using valuable information to attract leads is certainly not new, but is has evolved over the years. From the earliest expert editorial in a newspaper to the latest interactive  piece of content designed to attract links, certain themes have carried through history as the most important aspects of content. Looking at the…
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A great quiz can drive traffic, email signups, and links to your site; but a poorly written quiz will damage your reputation. We’ve crunched numbers on over 20,000 quiz takers to discover the most important aspects of a quiz that engages and entertains an audience. Here are the top four most important things to remember.…
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Imagine owning a coffee shop on the corner of your home town. You make a mean cappuccino and are known for miles around as the barista to beat when it comes to customer service. Now imagine that one day a million people come into your shop interested in buying coffee beans from you. They continually…
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The Site: Bes Skincare is a leading source of information for skin care products and home remedies. The site is monetized through affiliate links The Quiz: ‘What’s Your Skin Type?’ – a short quiz designed to increase engagement with readers. The quiz asks for an opt-in email address before showing quiz takers what their skin…
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Traditional marketing involves endless hours of research. Figuring out what your customers want, who they are, and what makes them tick is most of the battle. What if your potential customers decided to tell you what they like and who they are? Attempts have been made with traditional surveys and feedback software to accomplish this,…
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