Did you know AI can help you write social media posts to promote your quiz? It can! In this blog post, I’ll walk you through the best way to use ChatGPT to write quiz hooks for Instagram and generate new posts, using Ashleigh Chanel’s recommended social media strategies (she’s our marketing and Facebook ads expert!).
First, if you’re not active in Interact’s Quiz Collective, now is the time to check it out! Simply log in to your Interact account, click the “Chat” icon at the top of the screen, and select “Quiz Collective” from the drop-down menu. If you don’t yet have an Interact account, check out our Quiz Course, where you’ll find tons of helpful information and step-by-step guides.
Use AI (ChatGPT) to Create Captions to Promote Your Quiz
Back to the Quiz Collective. First, head to Ashleigh Chanel’s social media workshop. Next, scroll down to the first section, “Workshop #1: Create Captions to Promote Your Quiz,” and click “Here” in the body text.
Quick Tip: You can use AI to help with graphics, too! Or you can browse Interact’s social media templates and edit (in Canva, for example) until they’re just right for your quiz. Then, you could use AI to generate captions.
In this example, to create a social media post to promote a quiz, I’ll choose four images and four captions, knowing I can interchange them—which will give me a total of sixteen social media posts. I recommend this method because reusing content in this way really lets you see which graphics and captions perform the best.
Okay, let’s dive into Ashleigh’s worksheet. After clicking to open the worksheet, make a copy of the document when prompted. You’ll see the column titles fears, goals, and pain points on the worksheet (and the bulleted text speaking to Ashleigh’s audience).
Your next step is to think through your ideal customers’ fears, goals, and pain points so you know you’re speaking to the right people—people you’d most want to take your quiz.
Let’s get started and see what Open AI comes up with!
Go to the “Playground” tool of the Open AI website and then type in a question. For this post, I’ll pretend my business is around binge eating and that my quiz is about possible setbacks. So, I’ll type in, “What are the top four fears a binge eater has?” After I hit “Submit,” the AI gives me a list of the top four fears:
- Fear of being judged or criticized for binge eating
- Fear of gaining weight due to binge eating
- Fear of developing an eating disorder
- Fear of feeling out of control and unable to stop binge eating
I chose four because, as I said above, coming up with four posts and four graphics will lead to sixteen combinations, so you can really see what works. You can optimize over time based on engagement. But, of course, choose an amount to get the number of results you’re looking for.
The other qualifying term here of note is “binge eater,” because this is the term I’m using to qualify my ideal customer. It’s a keyword descriptor, in a way, of the audience I want to reach. Change out this keyword descriptor based on who comprises your audience. They could be entrepreneurs, marketers, or guitarists—create his term based on whoever you want to talk to through your quiz. You want the fears the AI comes back with to relate to the fears of your target audience.
Now, back to the worksheet. I copy and pasted the four fears from the AI into my worksheet. When you are working on your own, you’ll also want to do the same for the goals and pain points.
How AI Works for Your Marketing
At first, I thought AI was a tool that would do the work for me. But it’s really a resource that helps amplify the work I’ve already done or that I’m going to do. And so, although the AI is spitting out responses for your ideal customer, you should still dig into your market research and make sure the prompts actually relate to what you hear your customers say. They might not be perfect, but they could prompt you to think of something that is. Then rewrite them so they’re something your audience can resonate with.
Remember: you wrote your quiz for a certain audience, and what you post on social media to promote the quiz should speak to the same people.
Of course, you can always reach out to our team if you’re getting stuck, but with a resource like Open AI and chat GPT, you can create social media posts to promote your quiz much faster.
The next part of the workshop is to write captions based on the fears, goals, and pain points the AI generated. Let’s go back to Ashleigh’s worksheet and scroll to the second page, where she talks about different post styles.
- Educational posts are used to educate people on a certain topic.
- Inspirational posts pose a specific question.
- Conversational posts give a quote or story.
- Connection/trust share your story, a testimonial, or a case study.
The above image is what Ashely used as an example for her audience, pinpointing their customers’ fears, goals, and pain points. She created one-liners, headlines, or hooks that can be used as captions related to the different post styles.
Now you can start filling in this worksheet so it speaks to your audience. I used Open AI here as well. First, I went back to the fears that the AI came back with earlier and wrote the questions to get related text for an education post.
Back in Open AI’s Playground feature, I typed in, “Write an Instagram post that educates people on the fear of being judged by others.” Then I typed in, “Use a friendly, informative, and non-judgemental tone.” You could also lead the AI’s tone based on your brand voice or style. After hitting “Submit,” a caption or post is generated for me that I can edit and expand on.
When you’re editing, make the content even more personal for your audience so it doesn’t feel generic. Maybe you’ve pulled from past customers or have other market research and have learned about specific judgments that really hold them back, for example. Work this into your edits so your message hits home with the people who follow you on social media—and then, ultimately, they’ll take your quiz.
Using AI prompts is not plagiarism. Every time I hit “Refresh,” the AI generates a new post because it reads the internet quickly and responds with what it thinks is the best answer every time. You could copy and paste the text and use it exactly, but I encourage you to use the prompts as a starting point, optimizing and finessing with your language, considering your brand and market research.
Another example I found helpful and thought-provoking for social media posts is quotes and questions. Again, in the “Playground” feature of Open AI, I typed in “What are the top 10 quotes a binge eater needs to hear to help them establish a regular eating pattern.” These quotes would be an amazing starting point for a Conversational post.
Remember: You know your customer best. You know how to help the people you help best. Think of AI as a tool to help you communicate your message and really connect with the people you want to connect with.
I hope this post helped you see how you can use AI to kick-start your content, whether creating a blog post, social media post, or promoting your quiz.
Let us know if you have any questions while we continue to brainstorm new ideas to help you promote your quiz.