Inbound sales is a whole world apart from outbound. These books provide a framework for becoming an inbound salesperson who can take trials and demos from inbound marketing and effectively convert them into paying customers. 1. The Sales Acceleration Formula This is the sales book from the people who invented the term “inbound marketing.” It’s…
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Make a quiz for your brand at tryinteract.com Quizzes are viral. Buzzfeed, Zimbio, and The New York Times have all shown that you can bring in 100′s of millions of visitors with quizzes, and they continue to dominate social feeds. However, I’m going to argue that all that traffic is useless if you don’t do something…
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Learn how to setup an email autoresponder sequence that’s optimized to engage and delight your subscribers. If you aren’t already using email autoresponders, you should. Autoresponders set the stage for your messaging to come. It’s your welcome message to new subscribers, so it’s critical to approach them strategically. And when you pair them with an…
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Drive leads from social media using quizzes. See how This post will be more meta than I would like. It addresses an age-old question of sales-marketing alignment that I don’t claim to have an answer to. However, at Interact, 75% of our leads come from content marketing, and our sales team handles those leads, closing deals…
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