Drive leads from social media using quizzes. See how This post will be more meta than I would like. It addresses an age-old question of sales-marketing alignment that I don’t claim to have an answer to. However, at Interact, 75% of our leads come from content marketing, and our sales team handles those leads, closing deals…
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Make your own quiz at tryinteract.com to generate leads Many software companies are gravitating towards SaaS–software as a service, that customers buy access to use. Popular music programs operate this way, and other successful companies like Salesforce have made this online software service system their primary means of business. Even if your software company doesn’t operate on…
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Today we have the special privilege of speaking with Caleb, director of marketing at The Foundation. They’ve used Interact to generate thousands of leads using Facebook ads and are bringing in new email subscribers at the cost of $3.80 apiece, resulting in over 400% ROI. They have figured out how to “print money” using Facebook…
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