TONIC Site Shop has a template match quiz which has added over 80,000 subscribers to their email list. The quiz has iterated over the years since it was launched in 2018, and the current version is a great example of a successful quiz in 2026. It’s direct but fun. If you aren’t on TONIC’s email list, you should be, it’s one of the best examples of a branded newsletter in existence. Take their quiz and get on the list for a prime tutorial in email marketing.
The Quiz Helps Segment Quiz Takers
Questions include asking about what type of business someone is running. These are relevant to recommending a template at the end, and also for segmenting leads on the email list. Two birds, one stone.
Visuals That Make the Quiz Highly Engaging
Of course TONIC would have amazing visuals in their quiz, but they take the cake in terms of creating a highly engaging quiz experience with questions like this. Mixing in visuals like this is a great way to vary the content of each question and increase completions and conversions.
The Opt-In Form Adds Value and Integrates Directly
You can see your results right after opting in, but also you get additional value in the form of resources to grow your business. This form integrates and segments directly with ActiveCampaign.
Results Give a Ton of Immediate Value
These result pages (take the quiz to see them) are so full of value it’s like getting a personalized report of your ideal design style and business strategy. The founder of TONIC, Jen and Jeff, are seasoned entrepreneurs themselves, and they put so much value into these results that it delivers strategic advice that’s worth real money, not just an email subscriber.
Follow-up Emails Make a Smooth Transition to Email Marketing
Again, the emails from TONIC are some of the best. And they send a welcome email immediately with the quiz results contained in them. This transitions people over to email and they immediately get used to hearing from TONIC over email.
