Case Studies

I recently interviewed Sarah Goff-Dupont, Content Writer and Storyteller for Atlassian. She shared some deep insights into how Atlassian uses quizzes to create highly differentiated content, even in very competitive…

“Almost 600,000 people have taken my quiz, and 170,000 have opted in to become leads.” Carly Banks, Founder of The Habit Ayurveda I recently had the pleasure of interviewing Carly…

Salary Transparent Street switched their primary lead magnet from a free guide to an interactive quiz, and it took their lead generation from a “slow burn” to a “statistically significant…

MamasteFit is supports supports your pregnancy, birth, and beyond with our online courses, fitness programs, and in-person support. They have many options for supporting people who are interested in fitness for…

How do you bring the past to life? With an interactive quiz experience of course. That’s what the Natural History Museum of London did with this Dinosaur quiz. It’s a…

Written by: Josh Haynam, CEO at Interact. In Collaboration with Anne Mercogliano, CEO at Gretchen Rubin Media. We’ve had the unique privilege of partnering with the team at Gretchen Rubin…