Case Studies

Erin McGoff, founder of Advice With Erin, provides career advice to over 6 million people on the internet through her Instagram, TikTok, YouTube, and Newsletter. Her audience kept asking her…

Using a quiz to recommend the right service for a Med Spa saves time and increases bookings. It saves time because people aren’t calling or writing in asking which service…

Karen Allen is a growth mindset expert. She made a quiz that helps people find their strength, and it attracts people who have a growth mindset. But before that, she…

White Eagle Resort is a 115 year old resort operating on the shores of beautiful Lake Vermilion in Minnesota. I interviewed Co-Owner Steph Lantry, and we talked about how they…

NASA worked with Naomi Crellin founder of storycraft LAB to create a quiz experience at Comic Con that was truly innovative and engaging. I interviewed Naomi to hear the behind…

“The completion rate of my quizzes and the conversion rate is so high, and I think that’s because Interact is a great software” Michelle Shapiro, Founder at Michelle Shapiro Nutrition…

“We get about 100 people a month signing up for our email list just from the quiz alone, and that’s without putting any money behind it. Even though people can…

The News Quiz is such a brilliant format. It’s been popular since the 1700’s and least, when Irish Pubs would host a weekly quiz night that was the place to…

Salary Transparent Street switched their primary lead magnet from a free guide to an interactive quiz, and it took their lead generation from a “slow burn” to a “statistically significant…