It’s now May 2026, and our survey says websites are the main way people are getting their leads, and thus the reason why you want to use quizzes is to get more leads from your website. I am happy to hear this because I am really good at understanding what type of quiz will work to convert website visitors into leads. It’s the reason we created Interact in the first place (a client of ours asked for a website conversion quiz back in 2012, it was a sales personality quiz).
I’ll share with you what’s working best right now, so you can get your most effective quiz up and running to convert those visitors into leads, and turn your hard-earned marketing into something tangible instead of people who just visit and bounce, when you have no idea who they are.
Do Interact Quizzes work on my Showit, Squarespace, WordPress, Wix, or other Website?
Yes. Interact is the best quiz plugin for Showit, Squarespace, WordPress, Wix, and any other website platform. We have detailed guides for Showit, Squarespace, WordPress, and Wix. I’m addressing this question first because it’s what everyone asks.
From the very beginning, we built Interact to be a product that embeds directly into your website, so people don’t have to leave your website to take your quiz. However, you can also use the built-in landing page that gets created when you build your quizzes on Interact, which has become a popular option.
Here is what a quiz looks like embedded on a Showit website, thanks to our good friend and customer Jamie Sea for the example.
It looks like it’s just part of the page, and there is no indication it comes from another software. One of the key advantages of using Interact over most other quiz or form software tools is that you can design and customize the look and feel of your quiz to match your brand, whereas most other tools have a very distinct design you cannot change.
Having your quiz match your brand and embed nicely on your website has been the #1 request from our customers over the years, so if you’re in that boat, we have built Interact quizzes for you!
Do Interact Quizzes Integrate with my Kit, Flodesk, ActiveCampaign, Klaviyo, or other email Software?
Yes. Interact integrates directly with Kit, Flodesk, ActiveCampaign, Klaviyo, and every other major email software. It also integrates with Zapier to send your quiz data to 1000’s of other tools if you choose.
This is frankly the main reason people choose to use Interact quizzes. My co-founder asked me the other day if I could vibe-code Interact using Codex or Claude, and my answer was yes I could build the front end quiz part of it, but the integration into the email software piece would not work. When you compare Interact to other quiz or form tools, it’s possible to build something more cheaply with another tool, but once you factor in the cost of Zapier it becomes more expensive to use another tool. And you have to maintain the Zap, which our customers report to be a pain, and none of our customers like using Zapier.
How do Quizzes Convert my Website Visitors into Leads?
Your quiz that will convert your website visitors into leads is a quiz that helps your website visitors get what they want. Why did they come to your website in the first place? If your quiz answers that question, it will give people what they want. If you first give them what they want, then you can ask for their email address at the end of the quiz, which is what you want.
I’d like to give some examples, because usually that’s what helps the most in making quizzes make sense to folks when we are talking.
First one is from The Car Mom. Kelly Stumpe is The Car Mom, and she helps people find the right car for their family. So when people visit her website they want to know “What’s the Best Car for My Family?” so that’s what her quiz does.
I interviewed Kelly for our podcast and she said the quiz is her most effective lead magnet. Which is high praise from someone who has millions of followers and an incredibly well known brand.
Another example is from MamasteFit. Their approach is to make a quiz titled “How can we support you?” which I think is so smart, because in some cases people want to know HOW you can best help them. They don’t necessarily know what they SHOULD be asking, so if you flip it around and offer to help them figure it out, that gets them what they want.
The final problem a quiz could solve is to recommend the right products on an E-commerce website. Our friends over at Henry’s House of Coffee have been doing this for the last 6 years using an Interact quiz on their Coffee Website.
In summary: Quizzes have been one of the most effective ways to convert website traffic into leads since 2013 when we launched Interact. I’m glad to see this making a comeback, and in 2026, the best way to use quizzes on a website is to be super precise with knowing what it is people want from you when they come to your site, and helping them get what they want by taking your quiz.