How to Create a Picture Quiz for Any Niche

A picture quiz is a great way to attract leads for your business! Find out how you can use a picture quiz and what you need to do to make one of your own!

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Human beings respond to pictures. Whether on television, in print, or on social media, we’re more likely to engage if there are images involved. 

Whether you’re creating picture quizzes for business or pleasure, they’re an excellent way to get your audience and potential customers engaged with your content. To help you succeed with your quiz, we’ll discuss:

  • The benefits of using picture quizzes
  • The different types of picture quizzes (including examples of each!)
  • Top tips for creating a picture quiz
  • How to set up a picture quiz

By the time we’re finished, you’ll be a picture quiz whiz!

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Why you should create a picture quiz

You’ve probably heard the saying, “A picture’s worth a thousand words.” While I can’t promise that that’s true or if that can even be measured, people do respond to images in ways they don’t respond to text.   

The science of pictures

People process pictures more quickly than they process words. A study out of MIT showed that individuals could correctly identify a picture that they saw for as little as 13 milliseconds. A similar reading study showed that adults could identify single words in 100-200 milliseconds and read words in sentences at an average rate of 300 milliseconds per word. 

In case you’re wondering about the slower rate for reading sentences, the brain has to work harder to make meaning for each of the individual words in the sentence to understand what the sentence is telling them. For example, your brain could more easily process the word “cat” in isolation than it would in the sentence, “I saw the cat run out the door.” For the sentence, you develop a complete picture of a cat running out of a door, and so it takes longer.

Who knew that my background in education and literacy would be so useful in my work for Interact??

Not only do our brains process pictures faster than they process words and sentences, but also we remember visuals better than we remember things we’ve read. People usually remember 80% of what they see (images or videos) vs. 20% of what they read.

When you consider how our brains work and the impact images have on what we remember, a picture quiz makes sense.

GIF of man swinging pendulum with the caption "Science"

The appeal of pictures

Using pictures in your quiz also makes sense because people like them and respond to them. The latest in marketing research and social media engagement demonstrates the power of visuals.

Businesses spend significant time, money, and energy creating and using visuals in their marketing. According to Hubspot, 32% of marketers feel that visual content is the most important content. This surpasses the 27% who feel that blogs are the most valuable content to grow businesses. Social Media Today states that creators who focus on visual content grow twelve times faster than those who don’t. 

So, if you want to grow your business, visual content is the way to go.

In e-commerce, visuals play a significant role in people’s decision to spend money. 55% of millennials won’t buy without compelling visuals, outweighing all other factors in their decisions to buy. Make sure you’ve got visual content for e-commerce.

Social media stats also show the power of visual content. Across all major social media platforms, visuals make the difference. On Facebook, posts with images get 87% of the engagement. On Twitter, posts with visuals get 150% more retweets compared to those without visuals. And Instagram, which is a completely visual platform, states that 81% of their survey respondents said that they use the platform to research products and services. Social media works for businesses, especially if they’re using visual content.

Considering these trends, you can see how a picture quiz would be a great choice!

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Types of picture quizzes you can create

The great thing about picture quizzes is there are many different types to create. They fit in several niches and you can set them up in different ways. No two picture quizzes look the same. Whether you’re focused on art, travel, or other niches, a picture quiz works well.

Art picture quizzes

An art picture quiz will allow you to test many different aspects of your audience’s art knowledge. You can see how familiar they are with artistic styles, individual artists, specific trivia about different categories of art, or even various mediums that artists use.

Here’s an example of a question about the artistic style shown in an image. Notice how it has a very specific style in the image and then various possible answers. This question could work well in a scored quiz where quiz-takers show what they know about art. 

quiz question about art style

Another option for your picture quiz could include questions about specific artists. In the question below, I include a vague description of a very famous painting (the Mona Lisa) and images and names of specific artists. The quiz-taker has to figure out what painting I’m describing and then identify the correct artist. This question would work great in a scored quiz or an assessment quiz. 

Quiz question - Which artist painted an unidentified woman with a faint smile

With the assessment quiz, you can give feedback right away about whether the quiz-taker answered correctly.

Art trivia quizzes can be an excellent way to attract leads for your business. Whether you’re a gallery owner, an artist, or a museum curator, allowing people to show what they know can be an excellent way to generate interest and get people to give you their email address. 

And the more specific your questions, the more targeted your new leads will be.

If you look at the question below, you’ll notice that it requires very specific knowledge about the artwork shown. This isn’t a question that appeals to people who are not interested in this style of artwork. Individuals who successfully complete this quiz and opt-in are more likely to be very interested in the business that fits with the quiz topic!

question about Kauyumari Artworks' message

In case you’re wondering, the answer to this question is “Indigenous Huichol Indians being forced from their holy lands by mining corporations.” #yourewelcome

You could also ask about the types of mediums artists might use in your picture quiz. This would work well in a quiz for an art school. Quizzes like “Which art class should I take next?” or “Which great artist is your kindred soul?” can be motivating for individuals interested in becoming an artist.

example art medium question for a picture quiz

Creating an art picture quiz is an excellent way to show your creativity and appreciation for art and attract new potential customers for your creative business.

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Travel picture quizzes

If you’re interested in travel, you can make a wide range of picture quizzes for business or pleasure. You can help quiz-takers identify what type of travel appeals to them. Your quiz might focus on popular sites people can visit in a city or country. A famous landmark quiz can also be a fun option for quiz-takers.

All of these quizzes are excellent opportunities to generate leads for a travel business. With a quality follow-up email sequence, you can move your quiz-takers down your marketing funnel toward booking with your business.

A picture quiz that helps quiz-takers identify what type of travel they prefer is an excellent way to generate business. This personality quiz shares an assortment of images for people to choose which category they prefer. After completing the quiz, the quiz results can recommend specific places that a person could visit that fit with that type of travel.

favorite kind of vacation quiz question

You could also ask a question about popular sites that people could visit in a country or city on your travel picture quiz. After they select all of the sites they want to visit, the quiz tallies their total for each location. The quiz results can identify which location the quiz-taker should visit next and the follow-up email sequence (from the travel professional who created the quiz) can demonstrate why the quiz-taker should book travel with them.

Which famous landmarks do you want to visit in London question

The only problem with the quiz I described above is some quiz-takers might choose all of the options for every location! 😉

A third option for a travel picture quiz is a famous landmark IQ. This scored quiz determines the quiz-taker’s travel IQ based on their knowledge of landmarks. The results might range from Travel Newbie to Travel Expert, and the call to action for either of these could be “Book your next travel with us!” Questions could ask quiz-takers to identify landmarks or match them with their location. These Buzzfeed-style quizzes frequently get shared on social media, which can lead to greater exposure for your business.

Where would you see this skyline question

Travel quizzes are fun lead magnets for your travel-focused business. 

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Other niches

While picture quizzes work well for the art and travel industries, those aren’t the only areas in which picture quizzes work. You could successfully make a food quiz, a fashion quiz, a real estate quiz, or an entertainment quiz. There’s no limit to how you can use a picture quiz!

A restaurant might choose to create a food picture quiz that shares a zoomed-in partial shot of their signature dish. The quiz-taker would be expected to identify the menu item. People like to see how well they actually know their favorite restaurant’s menu.

picture quiz question of egg dish with menu options to identify the right one

I don’t know what this dish actually is or what restaurant would serve the completely made-up items I listed, but I’m pretty sure I would enjoy any of them. A restaurant using a picture quiz to market their business would do very well—especially around mealtimes!

This type of picture question could work for any type of scored quiz where the quiz-taker is demonstrating their knowledge of a subject. Food and drink blogs and gardening websites are just a few examples of businesses that could benefit from picture quizzes.

Another type of picture quiz is one where quiz-takers select their preferences. These preferences would then correlate to personality types for whatever the topic of the quiz might be. For example, a realtor could do this in a personality quiz to identify what type of home their potential clients are looking for. There could be questions related to neighborhood vibe, interior finishings, materials preferences, and architectural styles to help narrow down housing preferences. 

preferred style of architecture question

Including different types of questions in a picture quiz would help a realtor confidently make recommendations for their clients; the client would also feel more comfortable with their realtor choice.

Celebrity questions also work well for picture quizzes, especially for an entertainment business. Whether you focus on movies, music, or sports, this type of quiz can be very popular. 

For example, you might make a picture quiz about the actors in a specific movie franchise, like the Avengers. You could ask questions like, “Which Avengers star was in a movie with four amphibious superheroes?” People love to find out how much they know about celebrities, so a scored quiz works well in this niche!

Which Avengers star was in a movie with 4 amphibious superheroes with images of celebrities for quiz

There are so many different types of questions you can ask in a picture quiz that you’re sure to create a great one.

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Top tips for creating a picture quiz

When creating a picture quiz, there are a few things to keep in mind. Make sure your quiz fits with your brand, makes for a positive user experience, and is legal. If you follow these tips, you’ll end up with a high-quality quiz that gets excellent results for your business.

Your picture quiz should match your brand

Every business needs a clearly defined brand. Consistent branding will help potential customers recognize your products and posts online and shows them that you run a cohesive business. Your brand’s colors, images, and tone should complement one another.

When you create your picture quiz, make sure you select images that make sense with your brand. For example, if your brand voice is professional, a quiz with cartoon images wouldn’t be the best choice. Conversely, if your brand is casual, you probably wouldn’t create a picture quiz that’s full of people in business attire. You want to choose images that fit with other products and posts from your brand.

Consider the UX of your picture quiz

User experience is a big deal. Whether you’re offering products or services, make sure that every digital interaction potential clients have with your company is positive. 

This includes your quiz. The font choices should be legible. The color choices should make sense and provide contrast. The images you choose should be clear and recognizable. 

If the quiz doesn’t leave a good impression on potential customers, they’re less likely to subscribe to your email list or buy your products or book your services. No business owner wants that!

Keep your quiz legal

Like every aspect of your business, be sure that your picture quiz is fully legal. This can be challenging when using images. It is your responsibility to get permission to use the images in your quizzes.

Copyright infringement happens often in the online space. Just because you find something online, it doesn’t mean you have permission to use it for your business. And violating copyrights can lead to big trouble AND big fines.

To keep your quiz legal, there are a few things that you can do. Find images on image sourcing sites like Unsplash or Pixabay, or stick to images that are public domain. These images either have expired copyrights or the person holding the copyright chose to make the image public domain. You can also use images available with Creative Commons licenses, which are allowed to be used in a specific way. When choosing images with Creative Commons licenses, make sure that you comply with the licensing terms.

You could also create images for your picture quiz. You, of course, have the right to do what you want with the images you create. It’s important to note that taking pictures of other people’s creative work could potentially violate their copyrights, so consider that when you’re taking pictures.

You can also purchase stock photos to use in your picture quizzes. Stock photo sites, like Shutterstock and Getty Images, have tons of images that you can purchase in a wide range of prices. 

While it can seem challenging to find images that you can use legally for your picture quiz, you’ll be fine as long as you know where your images came from and what you need to do to include them in your quiz.

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How to make your picture quiz

Now that you have all the background information you could ever need about a picture quiz (and probably more!), it’s time to create the quiz. To set it up, you’ll need to:

  1. Choose your quiz type
  2. Add questions and images
  3. Set up results and answers
  4. Activate lead generation
  5. Share your quiz

With the right tools, you’ll complete your quiz in no time. 

Choose your quiz type

You can create three types of quizzes with Interact: a personality quiz, a scored quiz, or an assessment quiz. You’ll choose which type of quiz you want to use based on the purpose of your picture quiz. 

If you’re helping your audience find out what personality category they fit into, you’ll choose the personality quiz. This fits with quiz examples like “What Type of Art Class Should You Take?” or “What Type of Traveler Are You?” For these, you’ll set up answer correlations to each result that you offer.

For quizzes that help people identify what level they fit with or how much they know about something, you’ll choose a scored quiz. These quizzes work well for trivia quizzes and you can set the scoring however you want to match with the different levels of your results. You might decide that your expert level scores between 8-10 out of 10 correct to truly be an expert. Your intermediate level might get 3-8 of 10 correct and the beginner level might be 0-2 correct. There’s a lot of flexibility in the scoring, so you can make it work the way you want. You can choose to assign various point values to your answers, so quiz-takers can get points in multiple ways. 

Finally, you can choose an assessment quiz for your picture quiz. This works well for a quiz where you want to provide immediate feedback about whether quiz-takers chose the correct answer, like a trivia quiz. It lets you test their knowledge and teach the quiz-taker something all at once!

If you’re stumped on what type of quiz to create, you can check out the quiz templates that Interact offers. There are templates for each of the quiz types in different categories, so you’re sure to find one that works for your quiz.

Add questions and images

Once you’ve selected your quiz type, you’ll need to add the questions to your quiz. If you’re working in one of the Interact templates, all you have to do is change the question and answer choices to what you want them to be.

When you’re in the Interact dashboard, your quiz question appears with the answer choices and multiple settings.

Interact quiz builder with example question, answer choices, and additional questions at the left

Notice how you can change the question at the top. Just under that, you can hide the question image and edit the image. This lets you choose a different image or zoom in or out on the picture. Below that, you can choose to use text answers or image answers, change answer settings, and set answer scores.

With the original picture answers, there are two boxes with images and the third box says “Add Answer.” Keep adding boxes and images until you get the number you need.

When you choose “Edit” for the image, you’ll be able to search for images in Unsplash and Giphy, upload an image from your computer, or add a URL for the image. If you can’t find the right pictures for your quiz, check out 20 Free Stock Image Sources for Your Quiz.

how to search for images in quiz builder

Once you’ve added the image, you can adjust what part of the picture is displayed, resize it, and add attribution to keep it legal. When you have the question set up the way that you like, move on to the next questions. We recommend 7 to 10 questions for your quiz.

As you’re adding questions, you’ll need to include your answer settings or result correlations, so we’ll do that next.

Set up results and answers

The results of your quiz are a big deal. They’re the reason people take your quiz in the first place. People are interested in discovering the insights that you share. 

So you’ve got to make sure that your quiz results deliver!

When you’re creating your quiz, you should have a minimum of 3 to 5 results. You can include more, but these numbers give you enough variety to make the quiz interesting and keep you from getting overwhelmed when you’re creating the quiz.

As you’re setting up the quiz in Interact, add the quiz results in the quiz. Even if you choose to create amazing landing pages for each of your results, the results have to be in the quiz to make the scoring work. 

picture quiz result for travel quiz with "You're a Metropolitan Parisian."

For each result, you have to at least add the name of the result. If you are leaving the results in Interact, you’ll need to add a brief description for each quiz result. You can also add a Call to Action.

To have separate landing pages for each result, create the individual results on separate pages on your website or landing page builder, like Leadpages. Many quiz creators like the flexibility of what they can include in their result pages when they create them on another platform. Once your result pages are created, you’ll set up the redirects inside your quiz on Interact.

If you need additional results, click on “Add New Results” in the menu at the left. Once your results are the way you like them, you can set up the scoring for your picture quiz.

The answer and result connections vary depending on the type of quiz you create. For a personality quiz, you have to set up Answer correlations for each question. You can choose to correlate one answer or multiple answers to each quiz result. The quiz then identifies which result has the most correlations. 

result correlations for personality quiz

For a scored quiz, you have to adjust the scoring. As you add points for each answer in your quiz (under “Set Answer Scores”), the points for each result automatically split between the number of results. For example, if your quiz has three results, one-third of the total number of points will be assigned to each result. You can adjust the scoring settings in “Result Settings” on each of your quiz results. If you want to let quiz-takers choose multiple answers, choose “Answer Settings” on each question.

answer scores for a question in a scored quiz

Finally, an assessment quiz requires you to identify the correct answer for each question. The scoring is similar to the scored quiz because it automatically splits the points you get for correct answers between however many results you have in your quiz. Unlike the scored quiz, you can’t adjust what each correct answer is worth or change how the points are distributed between the results.

You do have to identify the correct answer(s) for each question and add an explanation for the answer(s). To do this, choose “Set Correct Answer” for each question. You can decide if you want to display the explanation immediately after they answer or at the end of the quiz. Personally, I like it displayed right away because immediate feedback is highly effective in the learning process. Of course, since it’s your quiz, you can set it up however you want.

how to set a correct answer for assessment quiz

Once you’ve finished setting up your results and answers, all you’ve got left is lead generation. You’re almost done!

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Activate lead generation

This part of your quiz set-up is optional. If you don’t want to use your quiz for lead generation, you can skip it. 

There are four basic steps to set up lead generation for your quiz: make an opt-in form, integrate your email marketing platform, build your follow-up sequences, and map your quiz data.

The first step is creating your opt-in form. This is the form that your quiz-taker completes between finishing the quiz and seeing their results. On this form, your goal is to collect the quiz-taker’s name and email address to add to your email list. Check out our post on how to create a high-performing opt-in form.

setting up opt-in form

The second thing you need to do is integrate your email marketing platform. Interact has native integrations with several platforms for your email marketing. For other platforms that don’t have native integrations, Zapier works well to send your new leads to the platform of your choice. 

For the majority of the platforms, all you have to do to set the integration is add your account API key from your email marketing to Interact and the integration is ready to go. While each email platform keeps their API key in a different spot, you’ll need to check with your specific platform to locate the necessary keys. If you need help setting it up, the Interact Help Center has posts on how to integrate most of the major email marketing platforms.

The third step is to set up a follow-up email sequence(s). In this sequence, you can share more information about your quiz-takers’ results, who you are, and your business. Some individuals prefer to do one sequence per result while others do one sequence for all of their quiz-takers. You can choose what type of follow-up works best for your audience.

Please note that sequence and automation setup work differently in each email marketing platform, so you can look in your platform’s help section for applicable instructions. 

Finally, you will need to map your quiz data to your email platform. Make sure that your new subscribers get the correct email sequence for their result. When you’re setting it up, you can send each result to a specific group, segment, or sequence. You can also choose to update custom fields for your new subscribers or even use answers to specific questions within your quiz for email marketing purposes. All of these options allow you to segment your subscribers in amazing ways.  

setting up triggers and answers for results

Your picture quiz is now ready to share with the world.

Share your quiz

Interact allows you to easily share your quiz in different ways. You can use the Interact link, add it to your website, or share directly on social media from the Interact dashboard. The easiest way is to grab the link. With one click, you can copy the link and share it wherever you want. 

You can also add your quiz to your website. It can be embedded on a specific page, added as an announcement bar, or set up as a popup that appears at a specific time or on certain pages on your website. I prefer to add the quiz to my website so the URL matches my business. I then use a button to direct traffic from my homepage to the quiz.

Finally, you can share your quiz on social media directly from the Interact dashboard. In the “Social Sharing Settings” inside your quiz, you can customize what the quiz preview looks like, on which platforms you want to encourage sharing, and even the URL where people can access the quiz. You can then set up a Facebook ad or share directly on Facebook, Twitter, Pinterest, LinkedIn, or through email.

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Summing it up

That’s it. You now know everything about creating a picture quiz. To recap, we discussed:

  • Why you want to use picture quizzes
  • The different types of picture quizzes you can create 
  • Top tips for creating your picture quiz
  • How to set up your quiz

Now go create! We can’t wait to see your amazing quiz.

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Joanna May

Joanna May specializes in email and content marketing. When she's not hard at work for her clients or writing for her blog, you can find her spending time with her husband and two sons, volunteering, or learning something new! Head over to mayvirtualassists.com to learn more or follow May Virtual Assists on social media. Facebook // Linkedin

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