How Erica of Big Cat Creative Accomplished a 74% Conversion Rate for her Quiz

Get the best quiz-creation tips from Erica of Big Cat Creative and find out how she got a 74% conversion rate for her quiz.

Create your own quiz

Q&A with Erica of Big Cat Creative

What inspired you to create your quiz?

I had heard some of the biggest online educators—in particular, Jenna Kutcher—talking about quizzes and how well they worked for their business. 

I had it in the back of my mind that I was going to create a quiz for a long time, so I was just waiting for the right time. 

I also knew it would be really beneficial (and fun!) for our particular audience, so the website style quiz was a perfect fit for Big Cat Creative.

What website style is perfect for your unique biz quiz cover
Key Takeaway: Quizzes are all the rage in the online business world. If you’re ready to add a dash of fun to your website and build a quiz, join our free Build Your List with a Quiz course!

How does your quiz topic relate to your business or main offer?

We create Squarespace website templates for our audience so they can DIY their websites with Squarespace. They’re different from regular plug-and-play templates as they offer full instructions to build your website from the ground up. 

They also come with a ton of resources on how to use Squarespace and maintain your website. Although it’s more of a website building course, it starts with good web design.

We’ve heard from many customers that choosing the right design is one of the hardest parts of the process! So, naturally, we created a quiz to help people figure out their design style and what templates would work well for them. 

From there, we offer them more information about their particular website design style and share product recommendations that will hopefully guide them in the right direction!

Big Cat Creative Squarespace templates
Key Takeaway: If you sell digital products, like Erica, create a quiz that delivers product recommendations straight to your audience. Focusing on the specific style, personality, or vibe your audience is looking for, you’ll help them learn more about themselves while pointing them in the right direction. This works well for course creators, e-commerce shops, and beyond!

What kind of results have you seen from the quiz?

The quiz has been running for just over a year now, and we’ve had over 4,000 people take it! That’s pretty impressive, considering we’ve used a really ‘set-it-and-forget-it’ approach.

The quiz doesn’t get the promo it deserves, but it’s still bringing in the most subscribers we’ve ever seen in that amount of time compared to other lead magnets.

This year, we’re launching a new website design that includes more areas that will emphasize the quiz, which should boost those numbers even more!

We’ve also had a lot of great feedback on our quiz. After someone takes the quiz, we send a follow-up email with their results and a discount code. Many people reply to this email saying how fun the quiz was or how accurate their results were! That’s music to our ears. 

Interact quiz analytics with 74% conversion rate
Key Takeaway: While we recommend creating a strategy for consistently promoting your quiz on social media and beyond, we are impressed with the quiz leads Erica has generated so far! Another way to ensure people see your quiz is to include it in multiple places on your website, like your blog sidebar, website announcement banner, website footer, and many other areas. Test it for yourself and see which ones lead to the highest conversions!

We love the images and GIFs you use in your quiz! How did you choose them?

I’m a huge GIF fan and use them in my business whenever I can! 

When using relevant images or GIFs, use ones that speak to your audience. Even by just considering your customers’ age range and gender, you can come up with great GIF ideas or other funny references that they’ll understand and enjoy. 

GIFs won’t be a hit with everyone, but I think it’s worth the risk!

if your business had a soundtrack quiz question
Key Takeaway: Since 90% of the top-viewed Interact quizzes use answer images and GIFs, it’s safe to say it’s a winning strategy. Interact comes with a free stock photo and GIF library, but you can use your own images, too. Above all else, have fun with it!

What was your biggest challenge in creating a quiz?

Creating a quiz was actually quite daunting and something I had been putting off for a long time. I knew it was something I could do, but I also knew it required a lot of work. 

Creating the actual quiz content, figuring out the tech, designing the quiz result landing pages, and writing the follow-up email sequences—there is quite a lot to it. 

I knew I could handle all that stuff, but it was a big challenge to find the time and commit to sitting down and planning it all out. 

I joined an Interact Quiz “training” group, where we were guided through the process of building a quiz over a few weeks. Each week was dedicated to one part of the process, which made a HUGE difference to me. 

There’s NO way I would have done it without Interact’s guidance and plan. 

Since everything I needed to get my quiz up and running was already there—including tips on building a quiz strategy and personal feedback on each step—it made the process a lot easier.

Key Takeaway: It’s always easier (and more enjoyable) to create something in the company of others. If you have a collaborative spirit and want extra accountability as you build every element of your quiz, join our training program, like Erica did, or find your own group of entrepreneurs who want to commit to the process.

Your quiz result landing pages are gorgeous! Tell us about the strategy behind them.

Thank you! Luckily for me, because of the Interact Quiz group training, I was guided through the strategy of creating these quiz result landing pages

Essentially, my pages are based on the templated Interact results pages! When you create a quiz with Interact, they give you tons of templates to choose from. All of these templates have built-in result pages and wording. 

Interact has your back with this part of the process since they’ve already researched what works on these pages. I took the basic structure of their result page template and expanded on it. 

Since I’m a website designer, of course I had to design them on-brand for us and make them look pretty. But when it comes to content, strategy, and the order in which it’s presented, it’s basically a souped-up version of the Interact results page templates! 

Creative & Modern quiz result
Key Takeaway: Like Erica, you can use our result page templates as a guide when creating your quiz. You can always add more features to your pages, but our templates provide the essentials. Whether you share three pieces of advice, like Erica, or run with your own ideas, you can move forward knowing you don’t have to reinvent the wheel. 

What is your best piece of advice for new quiz creators?

If you don’t have a quiz yet, I highly recommend trying one out! 

It can be a little daunting to sit down and create at first, but it’s worth it. I recommend setting aside time to work on it and committing to it. 

There are a lot of moving pieces, and it can take a while, so don’t expect to whip it up in one afternoon (though, if you do, that’s great!).

Also, see what resources you can find on the Interact blog, since the articles and courses are incredibly helpful when you’re just getting started. 

Interact’s advice on strategy, tech, and everything in between is valuable and will help you save a ton of time trying to piece everything together on your own.

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Kayla Hollatz

Kayla Hollatz is a copywriter and website strategist for entrepreneurs and content creators who want their words to connect and convert. Few things make her happier than ghostwriting for her clients or dreaming up her next conversion experiment in her studio, aka a three-season porch with a lake view.

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