Journal Junkies’ quiz, “Which notebook is your perfect bullet journal?” is an excellent example of an eCommerce product recommendation quiz. Journal Junkies came from humble beginnings and now reaches their worldwide audience through their quiz.
Journal Junkies is an eCommerce store for journals and stationery created by Nancy and her team. Nancy dreams of selling gorgeous stationery and organizational items worldwide, even manufacturing their own to help fill a gap in the market for quality products designed by people who love using them.
Let’s jump in!
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Hot Quiz: Which Notebook Is Your Perfect Bullet Journal?
Journal Junkies introduces their quiz near the footer of their home page.
Nancy uses the six-question, two-minute quiz to help quiz-takers find the perfect journal. The quiz questions are easy to answer, focus on the quiz-taker’s current experience with notebooks and journals, and ask about the kind of journal they like to use.
Once they complete the quiz, the opt-in form prompts quiz-takers to enter quick information, including their country. The quiz results include a recommended range of products, concise information about the product specs, and a call-to-action button that leads quiz-takers to the respective webpage. From there, they can pick from various colors and accessories for the journal type they got in their results.
Why We Love This Quiz
Journal Junkies did an excellent job creating a clear and engaging product recommendation quiz. It focuses on the main product (journals) and does not overwhelm the customer with tangential products. However, the accessories are included in the call to action, where customers can browse their recommended products.
Furthermore, implementing a focus on the “main” product keeps the quiz short and concise. Journal Junkies’ quiz pulls their audience in and moves them through the funnel quickly.
Finally, the opt-in form is optimized to understand where their customers are by asking for the country. As a global company, this type of analytics is useful in knowing where concentrations of their customers live.
For example, knowing most of your customers are in the Northern Hemisphere (like the USA) versus the Southern Hemisphere (Australia and New Zealand) can influence your marketing.
Let’s say your audience is concentrated in the Southern Hemisphere. Your holiday marketing might include Santa surfing on the beach rather than sledding in the snow. Alternatively, you may want to run a Thanksgiving promotion for your U.S.-based customers.
How to Create a Quiz for a Worldwide Audience
Creating a quiz for a worldwide audience sounds easier said than done (I know!). Because different cultures, etiquette, and languages come into play, it’s hard to generalize your marketing in a way that makes the end user feel special. Alternatively, personalizing marketing to each region can become costly (especially if you’re a small business).
However, this can be accomplished by implementing the below three things into your quiz:
- Gather appropriate data with customer research
- Ask yourself, What marketing will my audience respond to?
- Focus your quiz on your main product
Besides researching what to put in your marketing, consider crafting your quiz to promote one product, like Journal Junkies does. Their range of products includes accessories you can use with the journal, but their quiz only involves the journal type.
Journal Junkies’ quiz, “Which notebook is your perfect bullet journal?” is an excellent example of an eCommerce product recommendation quiz. The quiz focuses on the main product (journals) and does not overwhelm the customer with tangential products. Additionally, the opt-in form is optimized to understand where their customers are by asking for the country.
To create a quiz that can reach a worldwide audience, gather appropriate data with customer research, know what marketing your audience will respond to, and focus your quiz on your main product. Like Journal Junkies, your quiz should include tangential products as a part of the main product recommendations.
Lastly, request a quiz from Interact AI to get started on the best quiz for your business!