Caleb Curtisi is the Director of Marketing at BDOW!, a software specializing in lead generation through website forms and popups. With a background in business communication from W. P. Carey School of Business and a successful career as an artist (CurtisiCo.com), Caleb brings a unique blend of creativity and strategic thinking to his role. His marketing philosophy centers on putting people first and offering genuine value. When he’s not in the office or the studio, you can find him (probably losing) on the pickleball court.
Every business owner knows the struggle of attracting website visitors and watching helplessly as they leave without taking action. In fact, studies show that most first-time website visitors won’t make a purchase—or even return to your website.
The solution?
Engage them in a way that lets you collect valuable information and establish a channel for future communication. With Interact and BDOW! you can convert four out of ten visitors into leads and potential customers with a quiz, all while displaying your quiz in an intelligent website pop-up that captures attention and further increases engagement.
Let’s explore how you can accomplish this using Interact and BDOW!
Create Engaging Quizzes with Interact
Quizzes aren’t just for fun—they’re powerful lead generators that collect zero-party data. Interact lets you craft smart and engaging quizzes tailored to your audience. Here’s how you can do it:
- Use Interact’s AI Technology: Simply input your website’s URL and answer a few basic questions. Interact will then provide several quiz options catering to your business needs.
- Customize to Your Heart’s Content: After Interact crafts an initial quiz, you can modify it however you like. Adjust quiz questions and answers, enhance the result pages with valuable resources, and include a call to action (CTA) based on responses. You can even drive users to specific landing pages or content according to their quiz results.
- Email Integration for Effective Follow-Ups: Interact integrates seamlessly with email marketing platforms. For instance, with ConvertKit, you can automatically tag leads and slot them into nurturing email sequences based on quiz results. This not only helps in organizing leads but also fosters relationships, turning one-time visitors into first-time buyers.
- Brand Consistency: Customize your quiz to match your website’s aesthetic. Change colors, images, and fonts to ensure it looks native to your brand for a cohesive user experience.
Supercharge Lead Capture with BDOW!
Once your quiz is ready, it’s crucial to present it effectively. BDOW! helps embed quizzes as popups, ensuring maximum visibility without disrupting the user experience.
- Embed Your Quiz: Use BDOW! to place your quiz as a popup so visitors can interact without leaving the page. This user-friendly approach helps keep the visitor engaged right where they are.
- Optimize for Desktop and Mobile: Create distinct forms for mobile and desktop to ensure your quiz displays perfectly on any device. Adjust settings in BDOW! to cater specifically to the device type.
- Set Effective Display Rules: Utilize BDOW!’s display rules to show the quiz at the right moment. For instance, make your popup appear only after a visitor has been on the page for a set number of seconds or views a specific number of pages.
- Experiment with A/B Testing: Curious about what works best? Perform A/B tests by creating variations of your quiz with different questions. This allows you to determine which version converts more effectively.
See it in action at BDOW.com/stories (wait 7 seconds for the pop-up!).
Conclusion
Creating and optimizing quizzes with Interact and BDOW! is a straightforward way to boost your conversion rates. By capturing valuable information from site visitors and leveraging it through strategic follow-ups, you transform casual visitors into loyal customers.