Quizzes can be used in different stages of the sales funnel. But they can also be used outside of the sales funnel. This article will explore how Sugar Bowl hires talent with a quiz.
When implementing a career quiz for your company, consider the company culture and the personalities that thrive there. Then, promote a quiz to drive traffic to your site with new applicants ready to work!
Let’s jump in!
Hot Quiz: Is Sugar Bowl the Right Place for You to Work?
Sugar Bowl has a career quiz on its website under the “working at Sugar Bowl” tab that takes people to a separate landing page where the quiz is embedded. Sugar Bowl’s career quiz, “Is Sugar Bowl the Right Place for You to Work?” presents ten questions about how you work, what you’re looking for in a job, and how you might fit into company culture.
The results reveal which career at Sugar Bowl would best suit the quiz-taker. They also explain the workplace environment and describe the available career paths. At the end of the quiz, there’s a call to action to explore other careers and apply for a position.
Why We Love This Quiz
Our customers find clever ways to use quizzes in their business. Sugar Bowl’s quiz is a different take on a lead-generation quiz. The questions implement both preferences and culture fit by asking personality-style questions.
Sugar Bowl uses their quiz to determine the best place for people at their company (rather than a hard yes or no), implying they are open to meeting every candidate. The quiz introduces quiz-takers to Sugar Bowl’s culture and shows they care about their employees.
While the quiz doesn’t have an opt-in form, it still funnels people to the right place to explore careers at Sugar Bowl. It also gives Sugar Bowl an idea of the kind of people who are interested in applying.
How to Hire Talent with a Quiz
Using a quiz to hire talent for your small business or corporate company is a great way to see what talent you attract.
Here’s how to hire talent with a quiz:
- Decide if your quiz will cover specific roles or attract potential applicants in general.
- Ask yourself, What would we want to know about someone in preliminary interviews?
- Collect “leads” for applicant information, but let quiz-takers know it is so you can contact them.
- Be clear about what you’re looking for in a new hire, and include a link or job description(s).
If you’re actively hiring and already have a lead-generating quiz for sales, a talent-attracting quiz is a great way to show your brand differently to a broader audience. It also speeds up finding the right talent for your company.
Wrap-Up
Quizzes can be used in different stages of the sales funnel, but they can also be used outside the sales funnel. Sugar Bowl hires talent with a quiz that tells quiz-takers which career best suits them.
Sugar Bowl’s quiz is a different take on a lead-generation quiz. The questions implement both preferences and culture fit by asking personality-style questions. If you’re currently hiring, a quiz is a great way to attract talent so you can learn who is interested in working for your company. The added bonus is that quiz-takers get to know you better, too.