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If we know who is visiting our site, it’s so much easier to create content for them. For example, if you knew for certain that every visitor on your site was a male between 18 and 24, you could be pretty certain that the topics of sports and dating would interest a large percentage of them. However, if you thought everyone on your site was a male between 18 and 24, but they were actually females between 34 and 45, and you wrote about dating and sports, you would be very perplexed by awful bounce rates and no engagement.
A key to excellent marketing is knowing your audience, and quizzes can help with that. Using an interact quiz, you can track the percentage of people that answer each question in your quiz and how they answer it. For instance, if the first question in your “Which Shakespeare Play are You?” quiz is “How old are you?” you can get access to that data and use it to craft future posts.
The beauty of quiz stats is that your visitors don’t feel like they are filling out a survey when they input information. Surveys are clunky, and you might even have to pay people to take a survey, but a quiz is fun and interactive, you’ll never have to pay someone to take your “What Should Your Rapper Name Be?” quiz.
Also, quizzes can ask for information that would just be weird to ask for elsewhere. For instance, you could ask people which kind of music they prefer in a personality quiz, and no one would think twice about it, imagine asking for that information in an email conversation or poll, it just doesn’t quite make sense.
Quizzes are the perfect medium for learning about your visitors, and that information can make your future content much more tailored to the audience that’s already interested in what you have to say.
Examples for using quiz data:
So cool, now I know about my visitors, but how do I use that information to improve my site? Good question, here are three ways to use that new-found data to create a better experience for the people who are visiting your site.
1. Age-Appropriate Messaging: One of the easiest things to ask for in a quiz is the age of someone. With pretty much any personality quiz, the question “How Old Are You?” is appropriate to ask. Each generation has their own lingo, and way of communicating, so make your website reflect what your audience is used to.
2. Interest targeting: Quiz questions can unearth interests, for example, “Pick a sports team” might lead you to find out that 50% of your readers are Giants fans. You can use that information in future posts. If you need to bring in an example, make it from the Giants organization, if you need a celebrity to use, talk about Tim Lincecum.
3. As raw data. We like numbers. There’s something psychological about a number that creates instant trust and makes us accept a text as fact. Statistics has long been heralded as a study of how to make anyone believe anything, and that’s not far from reality. Inserting a fact such as “Most people prefer Jay Z over Kanye West” and then backing it up with an image of your quiz result showing this to be the truth is much more powerful than the fact by itself.