Interact Blog

People take quizzes because they answer the question of “How does this apply to me?” or “What about me?” or “How do I stack up on this topic?” As people…

The best performing quizzes answer the questions people ask you. If you get interviewed on podcasts, then it’s the question everyone asks you there. If you create content on Instagram,…

Reciprocity is the most powerful human effect. It has spanned every society and culture from the beginning of time. When someone gives you something, you feel obligated to give something…

Yesterday I got to interview Tae Kim, founder of Financial Tortoise on YouTube. He has a number of quizzes, and he said something about them that really piqued my interest….

Conversational forms are one of the best ways to generate leads from your website and social media. A conversational form re-creates the conversations you would have with your potential customers…

Quizzes help with social selling because they bridge the awkward gap between social content and your email list. Moving people from social followers to become email subscribers is an odd…

In 2025 as I continue on my quest to figure out what makes quizzes work today, a pattern has emerged that I’d like to share with you. It’s the idea…

Protocol for successful lead generation quizzes in Q1 2026.