Interact Blog

Below is my curated list of top product recommendation quizzes. Each one is hand-selected for a particular reason. Some are excellent intersections of education and E-Commerce, others are pure and…

If you’ve ever been in charge of applicant screening you know what a grind it can be. Endless applications to sort through, and in most cases you can quickly see…

Dawn Richardson from Tech Savvy Creative used to get a lot of questions about what Mac to buy. As a tech expert and former Apple employee, she has a ton…

This article is based on a research study of 39 quizzes where 7.3 million people saw the results of those quizzes, roughly equating to $7 million in revenue from those…

How do I get more people to take my quiz? Is the #1 question across all customers, since day one at Interact back in 2014. Since we’ve now had quizzes…

I always tell people to make their quizzes about whatever their customers are thinking. But the question is then “what are they thinking about?” And there are two parts to…

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

This week I had a conversation with Julie Bjelland about connections and authenticity. Those topics have been coming up more and more recently. An intelligent hypothesis would be that its…