Interact Blog

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

Marketing Strategy

7 min read

Audience Intelligence ft. Naomi Clare Crellin founder of Storycraft Labs

This article is an adaptation of a conversation I had with Naomi Clare Crellin, founder at Storycraft Labs. Our conversation began by talking about how to ask good questions, which…

Quiz Tutorials

5 min read

Get Discovered Through Search with Quizzes

At Interact many of our customers are creative writers. For us, search can be a huge boon to growth. We create great written content and search (plus ChatGPT), index our…

Quiz Tutorials

7 min read

Neural Pathway Alignment ft. The Social Bungalow

I’ve been reading Jim Murphy’s Inner Excellence book. He talks about how what you think about creates a neural pathway in your brain. Meaning, the more you think about something,…

Quiz Tutorials

5 min read

Quiz Lead Generation For Coaches

Your coaching business lives or dies on fresh leads. You need new people to come into your business to stay alive at the least and to grow at the most….

Quiz Tutorials

5 min read

Fill Your Funnel with Quizzes

So you’ve got a great funnel built out. People love your products, they love getting your emails, they love buying things you create or recommend. The relationship between you and…

Quiz Tutorials

4 min read

Decision Tree Quizzes: How to Offer Exactly the Right Solution to Every Person

Humans need to exercise control for our own survival. It’s not even a conscious choice, we just have to, it’s innate. Why then, do most forms of marketing remove all…