Interact Blog

The age-old trope in customer service is “Can I help you?” But we’ve reached a point in history where the customer is snapping back with “I don’t know, can you?”…

The most effective salesperson for every individual is themselves. When you convince yourself you should do something, there is virtually nothing that will stand in the way of you doing…

It feels good to be seen. It feels good to be heard. It feels good to be recognized. A quiz, with its unique question and outcome format, can give people…

The best quizzes pinpoint one thing for the quiz taker. One simple thing that is meaningful to the quiz taker. Whether it’s something about their personality, an issue, a suggestion,…

In 13 years of running Interact, the largest quiz platform in the world by volume, I’ve seen two different types of Journalistic quizzes repeat over and over again to great…

In 2026, which is almost here, the way to share quizzes is to not share them at all. What I mean, is that you cannot go directly to talking about…

People take quizzes because they answer the question of “How does this apply to me?” or “What about me?” or “How do I stack up on this topic?” As people…

The best performing quizzes answer the questions people ask you. If you get interviewed on podcasts, then it’s the question everyone asks you there. If you create content on Instagram,…

Reciprocity is the most powerful human effect. It has spanned every society and culture from the beginning of time. When someone gives you something, you feel obligated to give something…