Pleased to have had the opportunity to work with Brianna Berner! Brianna is a professional organizer, productivity coach, and mom blogger at SpikedParenting.com. She was able to utilize a quiz to more than double her email list! Tune into her thoughts while making her quiz and the process she took to get there.
Problem statement/goal (what problem does Interact help solve for your business?)
Like most new businesses online, I have tried everything to grow my email list. My biggest concern, though, is getting people on my list who are actually interested in my products and services. For example, I had hosted a gift card giveaway with a couple other bloggers. While that grew my list exponentially, there is no direct correlation between a gift card and my organizational and productivity services. In other words, I have no real way of knowing if they are even interested in my business!
I needed a way to get people on my list who not only wanted to learn how to be more organized and productive, but would also be interested in paying for some of that knowledge. And the Interact quiz I created has done just that! I am currently creating 16 time management courses, one for each of the Myers Briggs personality types. By creating my own quiz on the topic, I am attracting people who are genuinely interested. And they are telling me how excited they are for me to release these courses!
Investment (how much time/money did it take to get up and running?)
It took me about an hour to create the images that I wanted inside of the quiz, an hour to write the results and questions and link them together, and about half an hour to create the segments inside of my email marketing provider. I only think that it look this long, though, because I had 16 different results!
Actions/Intervention (what did it take to get the quiz implemented?)
I’m a systems gal, so before I started creating the course, I mapped out exactly how I wanted it all to go. Because it’s easier to create a quiz starting from the results, I basically took the process of taking a quiz and flipped it around.
So, first thing I did was write up the results for the 16 personality types. Myers Briggs has 16 personality types already identified, but I wanted the explanations of each to be in my own words. Since this quiz is directly related to my course, I was able to pull the highlights for each result directly from the copy I had already written. This was a huge time saver, but, on the flip side, had I not already written the copy, I would have been able to pull that from the results I created!
Next, I wrote the questions. My main concern here was making sure that each result would have the ability to “win.” To make sure this happened, I realized that I would need to create an odd number of questions for each response, so that there wasn’t a chance that any of the results would get an even split.
Since the Myers Briggs has 4 different categories with 2 options each, I wrote 3 questions for each of the 4 categories and linked each one up to the appropriate answer. This was super easy (and pretty fun) to do!
Then the Interact dashboard walked me through the entire process of connecting the results to my email provider. Tech is not my friend, so I am always incredibly grateful when the tools I use take care of the confusing stuff for me! I was guided through the whole process – from integrating my email provider to segmenting my email list based on their results.
To publish the quiz on my site I first created a landing page to embed it on. I downloaded Interact’s WordPress plugin, which created a shortcode for me. All I had to do was copy and paste the code and the quiz was embedded.
I also decided to embed the quiz at the top of my new blog posts so that everyone coming to my site would have the opportunity to take my quiz.
Results (what outcomes? leads? sales?)
After just 2 weeks of the quiz being live on my site, I increased my total weekly email subscribers by 233%!
I had been averaging around 30 new sign-ups a week this summer. The quiz brought in 40 additional emails a week, bumping my weekly average up to 70 new emails a week!
And, as I stated above, these new subscri
bers are people who are extremely interested in my product! Another unintended result of the quiz is that I have also segmented my list by their personality type. Each type has their own strengths and weaknesses, and I am now able to speak to these specifically in all of my copy!
I am so excited to launch my course soon to a list that is just as excited to hear about it! And I honestly don’t think I could have built that same excitement without the Interact quiz!
See Brianna’s quiz: “What does your personality type say about your work style?”