Quiz Tutorials Archives

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

5 min read

How to Create Authentic Connections with Your Customers ft. Julie Bjelland

This week I had a conversation with Julie Bjelland about connections and authenticity. Those topics have been coming up more and more recently. An intelligent hypothesis would be that its…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

Quiz Tutorials

5 min read

Get Discovered Through Search with Quizzes

At Interact many of our customers are creative writers. For us, search can be a huge boon to growth. We create great written content and search (plus ChatGPT), index our…

Quiz Tutorials

7 min read

Neural Pathway Alignment ft. The Social Bungalow

I’ve been reading Jim Murphy’s Inner Excellence book. He talks about how what you think about creates a neural pathway in your brain. Meaning, the more you think about something,…

Quiz Tutorials

5 min read

Quiz Lead Generation For Coaches

Your coaching business lives or dies on fresh leads. You need new people to come into your business to stay alive at the least and to grow at the most….

Quiz Tutorials

5 min read

Fill Your Funnel with Quizzes

So you’ve got a great funnel built out. People love your products, they love getting your emails, they love buying things you create or recommend. The relationship between you and…

Quiz Tutorials

4 min read

Decision Tree Quizzes: How to Offer Exactly the Right Solution to Every Person

Humans need to exercise control for our own survival. It’s not even a conscious choice, we just have to, it’s innate. Why then, do most forms of marketing remove all…