Okay, one serious bottleneck in most small business customer acquisition funnels is from website visitor to lead. Most websites convert 1-10% of visitors into leads and an even smaller fraction become buyers. But what about all those other people? If 100 people come to your sit and 95 leave without engaging, did they even come to your site? Most likely the answer is no, they are as good as gone because they won’t remember you.
People look at 100’s of ads, websites, social profiles every single day. They don’t remember most of what they look at, and unless you are able to get contact information from someone who visits your site they may very well be gone forever.
Not ideal. However, there are methods you can use to increase your site’s conversion rate, one of which is a quiz. A quiz can help people who visit your site find what they are looking for by directing them. A quiz can also ask for an opt-in from your website visitors. At a 40.8% average conversion rate, quizzes are one of the most effective ways to convert traffic into leads.
Let’s look at a great example of how you can do this from Jewelia Orlick. She is a meditation coach and uses a quiz to help people find a personalized meditation for them based on what they need.
When you visit her website, you are greeted with a solid set of options. You can get started right away, choose from menu options, or scroll down the page. This is a solid landing page that no doubt converts pretty well.
However, for people visiting this site, or any site, who don’t know what they want, that’s a challenge. Perhaps I just clicked on Jewelia’s site because I’m curious about meditation, but I’m a newbie and don’t know where to start. I’m not quite ready to Meditate right away because I’m not sure if it’s a good fit for me.
This is way more common than you would think. If you’ve been working on your business for a while, it might seem obvious to you which option people should choose. You are an expert so for you it all makes perfect sense.
But most people are not experts at what you do, most people are indecisive and not sure how to proceed when presented with options. So they need some guidance in order to make their decision about how to engage with you.
Luckily, Jewelia has thought of this. If you go to her site and wait a little while she has a quiz that pops up.
It’s a meditation finder. And it will help you find the right mediation for you in just 2 minutes. Perfect timing, because it pops up right as a website visitor who isn’t sure how to start is getting overwhelmed and about to leave forever.
If I choose to take the quiz, it asks me questions about my experience with meditation and what I want to get out of it. This all makes sense and gives me as the quiz taker a chance to talk about what I want and what I’m lookin for. Importantly, I don’t need to know anything about meditation to answer these questions, they are questions about me and what I want.
Jewelia’s quiz has 8 questions, which will take your average quiz taker about 3 minutes to answer. 68% of people who start quizzes will answer all the questions, increasing time on your site and sending positive signals to search engines that your site is a good one.
After I answer all the questions I am presented with an email opt-in form. This is where the website conversion rate can increase because this quiz is targeted towards people who aren’t sure where to start. So it’s adding on an additional percentage of opt-ins, not taking away from people who already know what they want and are ready to opt-in to work with Jewelia or get meditations right away.
This is so smart, because it gives people who are not ready to jump in and buy right away a chance to opt-in and hear from Jewelia on an ongoing basis. Most people who visit your site or see you on socials are not ready to start now. People need time to get used to an idea, even if they really want what you have to offer.
This quiz is able to give people the chance to stay in touch even if they’re not ready to go right away. Super smart.
After the opt-in, Jewelia gives the quiz taker their result right away. The quiz taker gets immediate gratification and the satisfaction of seeing a meditation program built specifically for them and their needs.
Jewelia also features this quiz in her Link in Bio on socials so people can see it there.
If you’re looking to convert more of your website visitors into leads so you can make more sales over time, I highly recommend using a quiz like Jewelia’s. You can help people who are indecisive or just don’t know where to start, and you can grow your list for future sales. If you’d like to create a quiz like this, you can make one in 60 seconds using our new AI quiz maker.