Bes Skincare is a leading source of information for skin care products and home remedies. The site is monetized through affiliate links
‘What’s Your Skin Type?’ – a short quiz designed to increase engagement with readers. The quiz asks for an opt-in email address before showing quiz takers what their skin type is.
- Collect opt-in email addresses
- Sell personalized products. At the end of the skin type quiz, users are referred to skin care products that match their skin type.
How To Skyrocket Conversions Using Quizzes
Seriously if you’re not doing this, you’re missing out.
If you have a large authority site in any niche, you might want to consider using a quiz of some sort to funnel traffic through to your main offers.
Here’s how it works:
1. You create a quiz around the niche you’re in.
Example: Fitness quiz to determine the type of training you should be doing for your body type.
2. Visitors run the quiz
3. At the end it spits out results maybe with some free workout routines, plus a link to a fitness offer that best suits their needs – check out the Clickbank marketplace.
4. I also recommend dropping an opt in form on the results page as it’s a great way of building a list fast.
What are the benefits?
Firstly it will greatly improve retention rates. My on site stats skyrocketed after I implemented a quiz.
Secondly, it’s ridiculous for conversions. By getting people running through a series of steps, they’re highly likely to complete the series by clicking a link to an offer at the end. Make it seem like the last step is that they have to check out the offer you mention on the results page. Like it’s the final step or something.
Finally and I already mentioned this, it’s an awesome way of building a list.
Check out this service that I started using – tryinteract.com
I have ZERO affiliations with this service just so you know. Plus you don’t have to use them. There are plenty of WordPress plugins that can create custom quizzes and which are easy to integrate onto your site.
Seriously if you have an authority in any niche, I highly recommend you start using a quiz.
You Can Take the Skin Quiz Here: