The spotlight this week shines on Ciaraconlon.com. Ciara is a productivity author with a popular ebook titled “email Zen” It’s a great guide on how to manage email and avoid the dreaded “email overload.” The book isn’t for everyone, not all people suffer from email overload, and for those people the book doesn’t serve much of a purpose. To help her visitors discover their level of “email Zen” need, she created just a quick, three question quiz that determines your level of email stress.
The marketing tactic “It’s not for Everyone” has worked for a long time, and Ciara chose to take a modern and engaging approach to it. Her quiz only takes a few seconds to complete, but shows that she cares about who reads her book and isn’t just trying to push it on anyone who will take the time to download it.