Quizzes are super popular as a lead magnet at the moment, but do they really work? Rather than give you more facts and figures I'll let these 25 marketing experts who have actually tested out quizzes do the talking
Overall, I love quizzes and wish I had discovered Interact sooner. Writing quiz content is fun (for me!) and really forces you to get in your customer’s head.
I’m always advising clients on the best lead generator for their business (ebook, freebie, email course, quiz..) and feel like quizzes get them the most excited. If you enroll in Jet Set Business Prep™, you’ll get an in-depth tutorial on creating a lead generating quiz in Interact along with everything else needed to craft your five star online business.
People love quizzes and don’t think of them as spammy, unlike some other lead generation activities like freebies/desperate pop-ups. When you click my Interact link, please accept their cookies so they can track you came from me!
When done right, a quiz can welcome new website visitors with open arms and indulge their self-centered tendencies to create instant interest in what you’re selling. A quiz bridges the gap between you and potential customers in such a relatable way they don’t feel marketed to. Which, let’s be honest, is the whole point!
If you’ve visited my site to view this blog, you will see that I have the quiz embedded on my home page as a pop-up. That way, someone can take the quiz right when they get on the site and I can direct them to the correct resources for their business, right away.
No more scrolling around someone’s website wondering if they are the right fit for you and your business. Send them to the right place immediately and capture the lead before you use up too much of their precious time.
Online quizzes have higher opt-in rates.
After creating my "What Should Your Goal Be?" quiz, it became my #1 opt-in in just months! More so than any guide, printable, tip sheet, and even free Masterclass I've created.
37% of those who viewed my quiz not only took it, but completed it and shared their email address with me.
That's 266 new subscribers without ANY free or paid promotions or traffic.
All I did was add an announcement bar to my blog posts - literally doing nothing else, no social media posts promoting it, just capturing leads from everyday blog traffic.
To take my test even further, I deactivated my quiz for the last month (as I used HelloBar to promote my Masterclass), and my list growth almost flatlined as a result.
One of my favorite things about creating content for my brand is finding new and innovating ways to create positive interaction with my audience that naturally markets itself. Recently, we’ve been doing this with quizzes and we’ve been getting anywhere from 30 to 200 new leads each a day from it, so I wanted to break down how I did it, and how you can too using quizzes.
Overall, quizzes are a great way to draw people in and engage with your brand! I’d highly suggest them to anyone looking for a way to gain insight into their audience’s mindset. Make sure to build a quiz that will be beneficial to both you and the quiz taker. Also, be sure to do the leg work before building so that your questions & answers are thoughtful and produce helpful results for you to work with.
Interact has a ton of tools to make things the best they can be, but you do need to be sure of the building blocks before structuring your quiz so that everything works right. I suggest planning out with pen & paper before bringing things into Interact. My biggest struggle has been promotion, but that’s due to the fact that I generally scoff at shouting promotions at my audience (definitely a personal challenge I’m working on).
Overall, I am obsessed with the quiz! If you want a powerful resource to connect with your audience, generate leads, and build your email list, Interact is a resource you should DEFINITELY try. I am happy with my results and already seeing results from using my quiz.
Since quizzes are all the rage right now, I highly suggest you give it a try. The cost per subscriber will be ridiculously low, not to mention how fun it is to create a quiz. Quizzes are addicting and you can go on to create as many quizzes as you like. It’s that easy.
When thinking of new ways to engage your audience, gain new email subscribers, and learn the knowledge levels of your target market, quizzes are an emerging, though still underutilized, tool to add to any digital marketer’s (or VA’s!) toolkit. Quizzes are fun and interactive ways to learn more about your audience and promote your (or your client’s) brand.
I’m allll about creating valuable lead magnets (like PDF downloads, short videos, mini-challenges, and other actionable content) but creating a quiz can be helpful for a couple reasons:
Adding a quiz to your website gives you a variety of opt-ins to work with, increasing the odds that a visiting reader will sign up for your email list if they haven’t already.
A quiz is extremely easy to share, and if it provides fun or meaningful content, people who take the quiz will be more inclined to share it with a friend. And more shares = more potential opt-ins.
Using a quiz as your opt-in gives you a way to create a lead magnet quickly if you don’t have a lot of time on your hands to create one.
Quizzes are a great way to promote seasonal or smaller products you’d like to sell at different times of the year.
Quizzes can be addicting because when taken, with a grain of salt, quizzes can give you insights about yourself. And we love learning more about ourselves and our preferences.
So it’s no wonder that businesses are now creating quizzes similar to those found on Buzzfeed and Facebook as a means for generating leads, driving traffic, and segmenting your audience.
I recently jumped on the quiz as a content upgrade bandwagon and created my “Which Squarespace template is right for you?” quiz.
As a multi 6 figure business coach I know what works and what doesn’t in business. The thing about a quiz that’s really cool is that it gets your potential client to interact with your content (hence the company name