Quizzes are super popular as a lead magnet at the moment, but do they really work? Rather than give you more facts and figures I'll let these 25 marketing experts who have actually tested out quizzes do the talking
Overall, I love quizzes and wish I had discovered Interact sooner. Writing quiz content is fun (for me!) and really forces you to get in your customer’s head.
I’m always advising clients on the best lead generator for their business (ebook, freebie, email course, quiz..) and feel like quizzes get them the most excited. If you enroll in Jet Set Business Prep™, you’ll get an in-depth tutorial on creating a lead generating quiz in Interact along with everything else needed to craft your five star online business.
People love quizzes and don’t think of them as spammy, unlike some other lead generation activities like freebies/desperate pop-ups. When you click my Interact link, please accept their cookies so they can track you came from me!
When done right, a quiz can welcome new website visitors with open arms and indulge their self-centered tendencies to create instant interest in what you’re selling. A quiz bridges the gap between you and potential customers in such a relatable way they don’t feel marketed to. Which, let’s be honest, is the whole point!
If you’ve visited my site to view this blog, you will see that I have the quiz embedded on my home page as a pop-up. That way, someone can take the quiz right when they get on the site and I can direct them to the correct resources for their business, right away.
No more scrolling around someone’s website wondering if they are the right fit for you and your business. Send them to the right place immediately and capture the lead before you use up too much of their precious time.
Online quizzes have higher opt-in rates.
After creating my "What Should Your Goal Be?" quiz, it became my #1 opt-in in just months! More so than any guide, printable, tip sheet, and even free Masterclass I've created.
37% of those who viewed my quiz not only took it, but completed it and shared their email address with me.
That's 266 new subscribers without ANY free or paid promotions or traffic.
All I did was add an announcement bar to my blog posts - literally doing nothing else, no social media posts promoting it, just capturing leads from everyday blog traffic.
To take my test even further, I deactivated my quiz for the last month (as I used HelloBar to promote my Masterclass), and my list growth almost flatlined as a result.
One of my favorite things about creating content for my brand is finding new and innovating ways to create positive interaction with my audience that naturally markets itself. Recently, we’ve been doing this with quizzes and we’ve been getting anywhere from 30 to 200 new leads each a day from it, so I wanted to break down how I did it, and how you can too using quizzes.
Overall, quizzes are a great way to draw people in and engage with your brand! I’d highly suggest them to anyone looking for a way to gain insight into their audience’s mindset. Make sure to build a quiz that will be beneficial to both you and the quiz taker. Also, be sure to do the leg work before building so that your questions & answers are thoughtful and produce helpful results for you to work with.
Interact has a ton of tools to make things the best they can be, but you do need to be sure of the building blocks before structuring your quiz so that everything works right. I suggest planning out with pen & paper before bringing things into Interact. My biggest struggle has been promotion, but that’s due to the fact that I generally scoff at shouting promotions at my audience (definitely a personal challenge I’m working on).
Overall, I am obsessed with the quiz! If you want a powerful resource to connect with your audience, generate leads, and build your email list, Interact is a resource you should DEFINITELY try. I am happy with my results and already seeing results from using my quiz.
Since quizzes are all the rage right now, I highly suggest you give it a try. The cost per subscriber will be ridiculously low, not to mention how fun it is to create a quiz. Quizzes are addicting and you can go on to create as many quizzes as you like. It’s that easy.
When thinking of new ways to engage your audience, gain new email subscribers, and learn the knowledge levels of your target market, quizzes are an emerging, though still underutilized, tool to add to any digital marketer’s (or VA’s!) toolkit. Quizzes are fun and interactive ways to learn more about your audience and promote your (or your client’s) brand.
I’m allll about creating valuable lead magnets (like PDF downloads, short videos, mini-challenges, and other actionable content) but creating a quiz can be helpful for a couple reasons:
Adding a quiz to your website gives you a variety of opt-ins to work with, increasing the odds that a visiting reader will sign up for your email list if they haven’t already.
A quiz is extremely easy to share, and if it provides fun or meaningful content, people who take the quiz will be more inclined to share it with a friend. And more shares = more potential opt-ins.
Using a quiz as your opt-in gives you a way to create a lead magnet quickly if you don’t have a lot of time on your hands to create one.
Quizzes are a great way to promote seasonal or smaller products you’d like to sell at different times of the year.
Quizzes can be addicting because when taken, with a grain of salt, quizzes can give you insights about yourself. And we love learning more about ourselves and our preferences.
So it’s no wonder that businesses are now creating quizzes similar to those found on Buzzfeed and Facebook as a means for generating leads, driving traffic, and segmenting your audience.
I recently jumped on the quiz as a content upgrade bandwagon and created my “Which Squarespace template is right for you?” quiz.
As a multi 6 figure business coach I know what works and what doesn’t in business. The thing about a quiz that’s really cool is that it gets your potential client to interact with your content (hence the company name 😜). When someone clicks once on a piece of content that you have, they are more likely to keep clicking and keep learning.
This helps you build your know, like, and trust factor because with every click comes more knowledge about you, most trust in you, and if you put your personality into your quiz, they’ll probably even start to fall in love a little too! Definitely in the good way, not the creepy way.
The lead quiz acts like a cross between flypaper, traffic cones, and one of those old-school coin sorters. (Don’t ask me what that looks like in real life!) It catches visitors to your site, directs them where you want them to go, and then sorts their contact information into certain buckets based on their results. Each of these buckets gets sent into your e-mail marketing list.
From there you can send targeted marketing information to each bucket, which is one of the most important benefits of this lead magnet. With Interact’s personality quizzes, you can not only grow your email list but collect valuable information about each of those leads. Can’t do that with a PDF download!
Personality quizzes fulfil my insatiable need to ‘know’ who I really am. Then when I started my business, I found personality quizzes allowed me to effectively express myself in a way that I’d never considered. Instead of trying to dig for the truth (which was incredibly hard when I was new to business), I looked to my personality type. This allowed me to understand the most potent and magnetic parts of myself and how I might be able to explain that to others through my branding and messaging.
As I experimented with personality quizzes, I also realised how powerful it could be for your marketing. You’ve probably heard that creating quizzes can help you generate new leads and build your mailing list… but let’s dive deeper than that!
I love this quote from Seth Godin who says that the role of leaders is to 'give people stories they can tell themselves’. Not just stories about your brand. Not just stories about the products or services that you sell. But stories about the people you serve... helping them to know and understand themselves better!
I finally found a lead opt-in that WORKS!
You guys, I’ve been in online business two full years, and I’ve tried a lot of opt-ins. MOST of them have flopped. I’m just being honest with you. When you see all the success stories out there about how to “just create a great opt-in printable and you’ll get droves of new leads everyday!” Well no.
And I wasted MANY a day creating new forms, free printables, free resources, and even filming “free trainings” that really didn’t go anywhere. I always got at least ONE lead, up to maybe 10 or 12 leads from a funnel… but it was clear that my lead funnel system needed some WORK.
I had seen a few different entrepreneurs do really well with using quizes for lead generation. Embed a fun quiz on your site, your site visitors have some fun taking it, and you deliver them your results (and if you choose to, an extra freebie) in exchange for their email. Pretty slick! And fun for your website guests too!
Low and behold, a representative from Try Interact Quizes contacted me and asked me if I wanted to try out there software and they’d walk me through the whole process! I said yes right away. I definitely wanted to try this out. I tried a few templates without any help first… And they didn’t do great. But I needed to understand what the visitors to my website really wanted, before I would pick a real winner of an idea for my quiz.
I took a few weeks to monitor the most popular posts on my blog, the most re-pinned, the most read, etcetera. I had my top three! And this may look different for you, but all three of mine had a common theme! People loooved it when I wrote their content for them. Haha no surprise!
So I decided that in order to provide the best content prompts for my wide-range of audience visitors, a quiz was going to be my best bet to help learn what types of content my audience was most looking for.
Okay, so you set up this whole quiz thing and then what? Here are the analytics from the past week since my quiz has been live. My email list has been quite stagnant in growth over the past 6 months and with this new tool, I have increased my email list growth by about 10%.
I will say that you have to work to promote your quiz and generate a buzz about it people don’t just automatically come on your site in masses to take your quiz. In the past week, I’ve promoted my quiz several times on Instagram, through Facebook & a giveaway.
It’s only been a week and I’ve already seen great results. I’m not going to lie and tell you that this was an overnight success or super easy. It took me hours to come up with all the content, develop the quiz and then implement it into my site and gain traction. Anything worth doing doesn’t come easy and I think that this has been a good investment of my time. I’m looking forward to how it will continue to help me reach more of my tribe and grow my business.
As a business coach, I speak about the importance of growing your email list. This is the following that you actually own. If Instagram shuts down & Pinterest fails, you will still have your people. In order to attract the right individuals to join your email list, you must serve them first and incentivize them to give up their precious email address. A quiz platform is a great way to build your list and my experience with Interact has been great. The platform was easy to navigate & they provided incredible resources & personalized training to set me up for success! I’m thankful for this tool in my business and excited to see how I continue to grow in the coming weeks!
As socially responsible, heart-centered business owners, it’s hard to find strategic ways to market and grow your business without feeling icky or “salesy.” I don’t know about you, but when it comes to growing my business and serving my clients, I want things to be fun, natural, and real—lots of celebrating, lots of laughing, and lots of connecting. That’s why using Interact lead quizzes can be such a fun and useful way to get more people your way.
A quiz does a number of things. It helps you:
Serve Your Audience in a Better Way Educate Your Audience More Meaningfully Grow Your Email List More Organically Get Targeted Information About Your Audience You can serve your audience by offering them a solution to one of their problems. You can help them make a decision about themselves or educate them around a topic that will improve their lives.
As Constance Grady explains, “human brains are wired for tribalism. Personality quizzes help satisfy that impulse…We find our group, we stick to it, and the tribe to which we belong fundamentally affects the ways in which we perceive the world.”
Admittedly, the fact that I know what part of the avocado I am (yes, I actually took that quiz) does not fundamentally affect the way I see the world. But the quiz drew me in nevertheless.
Yep, there’s no question about it; online quizzes can almost guarantee engagement. And that, my friends, is why an online quiz can help you grow your email list.
Clearly, I believe in the power of quizzes as a phenomenal way to build a list of highly targeted, qualified leads. But what gets me most excited as a full-blown word nerd is how much fun quizzes can be to write.
Which is why I’ll be following this post up with even more about choosing your quiz topic(s), asking the right questions to segment your email list and set yourself up to provide extreme value (and yes, make that bank), and exactly how to build that email sequence once you’ve got said segments set up.
Overall, I would recommend using a quiz on your website. First of all, the trend is working and people are opting in. Secondly, my own conversion rate for using the quiz was quite high and if it continued at the same rate, my email list would continue to grow and, potentially, more business would be coming in the door.
Interact itself is a great system and simple to use. Their prices are more than fair and the help I got walking through everything was really quite stellar (thanks, Jessmyn!).
Whether you are a blogger or just an online business owner, quizzes are going to work great for you! It is such a great way to speak directly and personally to your target audience and enable them to feel like they are getting to know you naturally.
Putting together a quiz that converts with specific curated content can be a little challenging and time consuming, but well worth the time and money invested.
Interact was super easy and when I had questions (about email service provider integration), their support desk was ready to help and had the answers to fix my issue.
In a sea of million different opt-ins and options, using Interact was a no-brainer for me. After watching several of my previous opt-ins do so-so, I loved the idea of connecting with my clients in a unique, personal, and fun way. And an added bonus? It took me less time than it does to make dinner -- AND their customer service is beyond amazing. But don’t just take my word for it. Try it yourself and see your email list blow up in no time.
An Interact quiz can grow your email list. We all know just how important our email lists are. More subscribers means more leads and more leads means a greater potential for more money. Once your potential leads have finished taking the quiz, you can collect their information through your email service provider, like Convertkit, MailChimp, etc. And of course, once you have their information, you can continue to develop and cultivate that relationship.
An Interact quiz can education your target audience in a new, exciting way. Workbooks are fun. So are checklists. But by building a quiz, you can ask specific questions that can engage your quiz-takers and really evaluate their own personal needs.
An Interact Quiz can show your expertise in a fresh, creative way. As a business owner, it’s natural to want to be an expert in your own specific industry. By creating a quiz, you are able to show your expertise in a new, exciting way by creating specific results based on your quiz-taker’s answers. Nothing says expert like deeply understanding their needs and giving them a specific solution that fits those unique needs.
An Interact Quiz can cultivate relationships with your leads in a significant way. After a quiz-taker has gotten their results, you’ve already helped answer a question they had. But when you go one step further by giving them a free download based on their specific answers, you are showing just how excited and willing you are to assist them. And of course, you can communicate with them past this download by including them in your email newsletters.
An Interact Quiz can help you understand your target audience in a deeper way. When a quiz has been completed, you are able to go into your Interact Quiz analytics dashboard to see each participant’s specific answers. Understanding your target audience in a deeper way will help you better understand how to market to them and solve their wants or needs.
If you are expecting results for your hard work, trust me…Interact is the way to go. And don’t forget…the first part of drawing in the customers is finding out what their sweet spot is to get them to notice you. While some “foot” traffic is expected with dealing with online business, more times than not you have to connect with your audience and customer base to really reel them in.
The internet has created a massive competition for businesses, so it’s imperative to take the extra step and do what it takes to find out what your customers truly feel, and want. The sooner that you can set up those quizzes and ask those questions, the more quickly that you’ll be able to serve them and their needs as well.
If you are hesitant, don’t be! Seriously, the longer that you wait before using this amazing tool, the mores sales you are just continuously letting walk out the door. Put some faith in your service, and up your game!
Lately, I’ve been focusing on new ways to grow my email list. I’ve come across Interact, a quiz building software that helps capture more leads to your business. Not only was it incredibly fun to create this unique type of marketing material for my brand, it was so insightful for me to see the results.
I am one of the least technical people out there so I’m so thankful for Interact making it so easy to use. Creating a quiz takes a lot of planning so having a user-friendly software is far worth the investment. Plus, you can easily connect it with your email provider in just a few clicks!
My quiz was “What’s your Visual Brand Personality?”. It fits perfectly with my brand as I teach entrepreneurs (like YOU) how to brand and grow their online businesses. Along with creating this quiz, I was able to provide my new leads with a personalized branding guide based upon their results. It was a win-win for everyone!